- 1. Simplify Your Online Presence With WordPress: Hosting
- 2. Simplify Your Online Presence With WordPress: Themes, Plugins, Products and Services
- 3. Currently Reading: Simplify Your Online Presence With WordPress: Establishing Your Business
- 4. Simplify Your Online Presence With WordPress: Branding and Marketing
Establishing any kind of online business demands a thorough preparation and a plan on feasibility. If you’re about to launch a business, you must establish some goals:
- Short-term (create products and services, get more traffic, more leads and sign-ups through marketing & branding)
- Long-term (attain a sustainable business model through showcasing expertise & establish connections)
Being agile to conform to new trends represents one of the most important business skills these days. It has always been important to stay in front of competition, but today it’s more obvious than ever before, mostly due to rapid changes in the IT world. The virtual world is overtaking the business throne from real-world tangible businesses. And there is hardly a better way of starting your online business attendance than launching your own WordPress business.
Writing a Blog
A WordPress business can be dealing with creating new plugins, themes, custom design solutions or giving support, but it can also refer to starting your own blog that would use WordPress as the main topic and help others make the most of it.
If you want to write a reliable and information-rich blog, always stick to what you know best. It’s best if the blog and your business are related and connected with your website. Sometimes I see a blog that’s on a subdomain, which is fine, but it’s not using the same branding as the website.
When thinking business-wise, always stay a trustworthy source. Visitors and readers will pay more attention to a teacher’s blog written by a teacher than by somebody else. So, you should write as much as possible about your first-hand experience. Other people’s stories can be inserted as links and those people may connect with you later on. No matter how the world is going to change, genuine, real-life and practical stories will always be most shared.
That is why original and knowledgeable blog content is more important than anything else. It’s much easier and better to write about your own experiences, than to write on “hot” topics you know little about. You’ll get to know the people who are genuinely interested in what you’re passionate about and this equals more targeted audience.
Becoming a WordPress professional means you have to specialize in what you’re passionate about and to constantly educate yourself and others.
Every successful blogger and business owner knows that their clients or audience appreciate when they reveal themselves. By doing so, you show your audience that you are sincere and frank with them. People will pay more attention to your opinion and reminiscences if you mark it with a personal stamp.
In every kind of business there are people who do it only because there is nothing better on the horizon and then, there are those others, who really enjoy their work and always try to improve their skills.
Using WordPress to write about your business will have far better effects and you’ll enjoy it so much more if you belong to the latter. Just like when you go to a gig and feel whether the band has the knack and feel what they are performing or they simply do it in a routine way, your audience will feel your vibes. Being genuine and transparent in your work will give you more support and feedback from people who visit your blog or use your WordPress tools.
In addition to adding your personality to your blog, you should show it off through your blog design. There are tons of great tools you can use to customize your WordPress theme and make your WordPress site standout. This is an easy way to build your brand and your business without much effort.
Beauty of Sharing
Although in the corporate world people still run the rat race, the world of the Internet often writes a different story. Not only due to the popularity of social media, the key word of the Internet today is sharing. Thousands of websites and blogs give away information and knowledge. The Internet has really ignited a global revolution when it comes to the information sharing culture.
People upload their self-made free lessons for learning different languages, boosting computer skills and doing many other things. So, when writing for or about your business on WordPress, share some of your successful strategies that have worked fine for you and your business.
On the other side, feel free to tell your audience about some failures or mistakes too. That will help them in their future work and you will also gain their trust. By connecting with different people and their blogs, you will also learn something from their wins and defeats. In addition to that, if you have had any recent appraisals, put links to those events or websites where your work has been published or appreciated.
The whole idea behind the existence of services like WordPress is bonding people to create a huge community that will share their thoughts and skills, while at the same time keep learning from one another.
Essence of Communication
We have already mentioned the knack in business sense. Many of us have tried different things and realized that we should go after something else entirely. When we talk about the context of the Internet communication, it can be improved in many ways, but the essence of good communication lies inside an individual.
It may be difficult for you in the beginning to create content and take part in constructive discussions, but you will learn so much about what yourself and your WordPress business by doing so. It’s like talking to a friend, it becomes easier to see the right path once you share your concerns with others.
Try as many forms of content creation as you can:
- Written (text, how-tos, promotional & critical, WordPress.org forums)
- Visual (infographics, video tutorials, whiteboards)
Fine communication means the readiness to reply to your readers or users of your products and services. If you have made a theme for WordPress and are receiving feedback from users, you should be there for them to help them solve any potential problems or always thank them for the praise or critique. Use social media to promote your work and progress in your niche, but do not expect a miracle from Facebook or Twitter. They are just like fire – good servants, but bad masters. Let them work for you and not the other way around. Here you can find the tools to increase engagements on your WordPress website.
Go Establish Your Online Business
WordPress is great for simplifying your online business. If you want to write about how your products and services are beneficial for people, then you definitely need to have a great blog with real-life stories and case studies. The main traits your WordPress business must have are:
- Credibility and authority through showcasing your expertise via great products, services and a blog
- Being friendly and sincere in communicating with your customers and visitors
- Giving support in timely fashion
Creating FAQs and documentation based on your users’ feedback is another great way of getting more content and making their (and your) life easier. For tools that can help you establish your WordPress business, you can refer to WPExplorer blog and find everything you can possibly need.
Stay open to new ideas and you’ll see that by listening to your customers you’ll make your business a better place for everybody.