Only you can make your WordPress site as powerful or weak as you want. Obviously, we all want to build the most formidable of websites, but unfortunately, this won’t happen by chance – you have to make conscious choices and then go to work. While this is the approach every WordPress user should assume, we all end up making mistakes because, firstly, we are always in a hurry and secondly, we are generally careless as a species. To err is human remember?
If you’re new to WordPress, today’s post will show you how to avoid fifteen (15) WordPress mistakes. If you slapped together your WordPress site in a rush and made these among other mistakes, this post will show you how to fix your problems and get you back on the right path.
Grab a pencil and some paper, we’re going to set up your site right in three, two, one…
1. Forgetting/Ignoring Website Backups
Have you checked out this WordPress security post? In that post, we outlined at length the measures you must take to fortify the security of your WordPress website. I would like to echo one point in that post – backing up your WordPress site.
Developing your website without regular backups is like jumping from a plane without a chute. Only Captain America does that, and if you can’t rewind time like Curtis in Misfits, please get into the habit of backing up your WordPress site or you just might lose everything.
Perhaps you forget to backup your website. Perhaps it’s tiring and you don’t have a thing for mundane tasks. Or you probably don’t have the time. Well, you don’t have to backup your WordPress manually. You can use WordPress backup plugins or commercial services that backup your site automatically on regular basis.
Backing up your WordPress site is definitely manageable. So long as you are comfortable logging into your site via SFTP and accessing phpMyAdmin, all you need to do is download your WordPress files and database. Just follow along with our guide to backup WordPress and you’ll be good to go.
Or you can use one of the top backup plugins that we recommend. These plugins make regular manual backups a breeze thanks to built-in features and settings.
Top Backup Services
But if you’d rather take a more hands off approach there are options for that too.
- WPEngine – Top of the class Managed WordPress Hosting provider. They provide built-in backup features. But to be extra safe you can log in and download copies of your backups to store in a secure location, like your cloud storage or an external hard drive.
- Jetpack Backups – WordPress Backup and Security. They provide automated backups with easy restores. This is also a part of Jetpack premium Security plans and higher, so if you’re already signed up you may already have access.
- Check with your web hosting provider. Some web hosts provide regular backups.
2. Ignoring WordPress Updates
You will be surprised by the huge number of WordPress users who run their ‘beloved’ websites on outdated versions of WordPress.
The worst part is the majority of said users believe updating to the newest version of WordPress will break their websites. So they cling on to old plugins and themes just because the developers were not bother enough to upgrade. Out here, WordPress is receiving new and exciting features all the time and getting tougher in terms of security.
If upgrades weren’t necessary, we would not have the WordPress we know and love today. Outdated features and security vulnerabilities go hand in hand, and if you’re not running your website on a current version of WordPress (preferably within the latest few releases), you’re begging to be hacked.
Don’t ignore the upgrade notifications and if a theme or plugin breaks after the upgrade, there are better alternatives. If you can’t get a suitable alternative, build one or hire a developer and stop being petty.
3. Using “Admin” as Your Username
Let me see your hand if ‘admin’ is your username? You probably have a weak password and hackers can’t wait to break into your website (if they haven’t already).
“Stop bashing me, WordPress creates the ‘admin’ username by default. It is not my mistake!” Well, you can change it! You can change it when installing WordPress. Leave it as is if you really hate your website. Never ever use ‘admin’ as your username. Then remember to create difficult to crack passwords.
4. Downloading “Free” WordPress Themes from Wherever
Fire up your favorite search engine right now and look up “free WordPress themes.” I will save you the trouble; you will get a mother load of “free” WordPress themes packaged and ready for download.
The only problem is most of these free-for-all themes aren’t really free. Most of them are laden with malicious code and links that benefit you not. The success of your WordPress blog depends on many factors one being the quality of your theme. If you choose the wrong (or defective) WordPress theme, you can as well kiss goodbye to online success. If you’re looking for professional premium WordPress themes, go with a reputable company such as:
- Total WordPress Theme Framework
- Elegant Themes
- Or hire a WordPress developer to create a theme for you
On a tight budget? We have you covered. You can get awesome and free WordPress themes at:
Stay clear of free WordPress themes from just anywhere on the web – make sure you only download themes from reputable sources. They will drag you down. Say no to free low-quality themes.
5. Forgetting to Install a Caching Plugin
If you’re greenhorn as far as WordPress (and web development) is concerned, you probably don’t know what caching is. If you know what caching is but aren’t bothered to install a caching plugin, you are wasting a lot of seconds in page load time.
Want to give your visitors super-fast page load speeds that result in a fulfilling user experience, install a caching plugin or sign up with a Content Delivery Network (CDN). There are many WordPress caching plugins solutions, but here are the solutions we use and recommend:
Also, some WordPress hosting companies include caching options for you. WPEngine has caching built-in, and SiteGround offers a SuperCacher WordPress plugin with some of their plans. Make sure that your host doesn’t provide caching options before you install your own plugin as this could cause conflicts and end up slowing down your site. So just keep an eye out.
6. Keeping the Sample Page
A few days ago, I installed a one-page responsive theme for a client. I installed the theme on a fresh copy of WordPress that, obviously, came with the sample page. Since the one-page theme works with sections (as opposed to multiple pages) and came with its own Options Screen, the sample page was hidden from view. I saw it later when adding extra pages. Suffice to say, I would have missed the sample page if I didn’t need extra pages.
That aside, did you know over one (1) million WordPress users still have the sample page on their websites? If this is surprising, you should know a majority of these people don’t know about the sample page or forgot to delete it. If you are not using the sample page (and why would you be using it anyway when you can create a million and one other pages anyway), go ahead and delete it right away. It doesn’t look good on your professional blog. That’s because it’s a mistake.
7. Never Moderating Comments
Comments tell you how your readers are responding to your marketing message. But it takes determination and effort to moderate comments especially if you get more than a few. Many small business owners don’t know how to manage their websites, and they end up stuck with tons of comments that require moderating. They keep putting it off until it bogs them down.
Then we have spam comments, which can really hurt your SEO besides scaring away readers. Never approve spam comments even by accident – no matter how well written. How do you tell good comments from spam comments? How do you separate the wheat from the chaff? Well, it’s easy. If it walks like a duck, quacks like a duck, looks like a duck, it must be a duck. If it’s spam, you will know immediately.
If you don’t want comments, disable comments via Settings > Discussion > Default Article Settings or use a plugin such as Disable Comments Plugin. To keep spam comments in check use Akismet or any of these spam blocking plugins.
8. Too Many Categories, Not Enough Tags
WordPress allows you to create categories and tags easily. This can help you to group related posts to enhance accessibility. Often times, people get carried away and end up creating category after category to go with each new post.
Unfortunately, many people don’t tag their posts as much as they categorize them. They end up creating hundreds of categories and few (if any) tags. This is not good for your SEO and site architecture. Furthermore, you can use categories and tags interchangeably. You can even use tags in navigation menus just like categories. Learn more about WordPress categories vs tags in this guide on our blog.
9. Using the Default Favicon
I’m guilty of this one. In a rush to launch their site and start making money (haha), many WordPress users often forget to change their favicons. You will spot sites that have favicons from their hosting providers e.g. Bluehost or from their framework company e.g. Genesis.
Just like your logo, your favicon is your identity on the web. Moreover, your visitors will see your favicon when they bookmark your site. As you can see, these are great reasons to change your favicon. It’s easy work as you will see in our guide on how to add a WordPress favicon.
10. Going with the Wrong Platform
Stuck between WordPress.com and WordPress.org? Don’t know which option to choose? Many beginners often make the wrong choice and end up regretting later.
While each platform has its benefits, self-hosted WordPress (.ORG) is a great option for many a business – small and large since it gives you more control over your website. You own your domain and content, plus there are many affordable hosting options available. But in the end, choose a platform that suits your needs. This guide on WordPress.com vs WordPress.org should help.
11. Not Having a Mobile or Responsive Website
The future is mobile and you’re doing yourself a disservice if your WordPress website can’t adapt to mobile devices. If your website is not mobile friendly, you might be losing out on a lot of business. Other than that, Google will penalize you if your mobile traffic redirects to your desktop homepage.
You can mobilize your site by simply using a responsive WordPress theme from the get go. Responsive design (uses HTML + CSS3) ensures your website looks good on all devices irrespective of the screen width. But if you’re married to your current non-mobile ready design you can use a plugin such as WPtouch (if you must).
12. Forgetting to Setup Permalinks
Unfortunately many people use the default WordPress URL structure i.e. yourdomain.com/?p=23. Which really isn’t the best for SEO or usability. While you can leave your permalinks looking like this – we recommend using a permalink structure that better suits your site setup.
To choose a permalink structure go to Settings > Permalinks and select an available setting (we feel the Post Name option makes sense for the majority of websites) or create a custom structure using available tags.
Note: It’s best to choose a permalink structure when you first create your site with WordPress and stick with it. You can change your format later on, however we recommend reading through this guide on changing permalinks before you make any changes.
13. Not Having a Contact Page
The contact page is an integral part of most websites. It should work really hard for your online business, but it is surprising to see how many WordPress users shoot themselves in the foot by forgetting to include a one.
Depending on the nature of your business you may want to list your information publicly, or use a contact form. Just be careful making your email address readily available as this will inevitably attract spam to your mailbox.
A contact form is a great option on the other hand will facilitate engagement. There are plenty of free and premium contact form plugins available, as well as many premium themes with contact forms built-in.
14. Forgetting Google Analytics
Google Analytics helps you to break down your traffic, so you will know what to optimize for better performance. We recommend installing Google Analytics and signing up with Google Search Console.
15. Not Optimizing Images
When you start using WordPress, you’re in hurry to publish your first post that you may forget to optimize images. Heavy images slow down your website negatively affecting user experience.
Before uploading images to your WordPress site, optimize them for best performance. To avoid using media that is too large try using these tips:
- Check your image editor for the ‘Save For Web’ option
- Compress images with optimization software or with a web option like TinyPNG
- Add an image optimization plugin to your site
Over to you…
We’ve just listed fifteen WordPress mistakes you should avoid at all costs. Hopefully this guide will help you get started on the right track! Aware of other WordPress mistakes other readers should avoid? Please be kind enough to share in the comments.