WooCommerce makes online retailers’ lives easier. Integrating with your WordPress site, WooCommerce lets you create your own online store with WordPress and customize it according to your liking. Given this fact, it’s not surprising that this open-source e-commerce WordPress plugin backs more than 20% of online stores. Impressive, right?
However, even though creating a fully-functional WordPress store has never been simpler, getting it noticed by the right customers may be challenging. This is where social networks step in.
Today we’re going to look at ways to refine your social media marketing tactics to engage customers, generate qualified leads, and increase WooCommerce sales.
1. Create & Share Amazing Content to Generate Leads
Social media marketing is not just about increasing your exposure. It also helps you connect with your audience on a personal level, build trust with them, and position yourself as a highly relevant online resource. Precisely because of that, content marketing should be an invaluable aspect of your social media campaign.
To boost people’s engagement with your content, you need to make it relevant to them. Use tools like BuzzSumo to find the most shared topics related to your niche and create original, insightful, and highly interactive posts around them.
Apart from the traditional article structures, play with the forms of your content until you find the ones that resonate with your target audiences. Here are a few ideas:
Produce Long-form Content
For example, according to Neil Patel 2500-word articles get more shares on Facebook than their shorter alternatives. The same goes for videos. Typically 4 minutes plus are viewed and shared more than brief ones.
Leverage Live Streaming
People love video content. The fact that 1 billion hours of video are watched every day backs me up on that. And, live videos are even more exciting, because they feel more natural. This is a great opportunity to engage your customers and generate more sales. All major platforms like YouTube, Facebook, or Instagram support this form of content.
Create Instagram Stories
We’ve talked abut Instagram for e-commerce before on the WPExplorer blog. But the rise of Instagram stories (which is now as twice as big as Snapchat) means there’s no better time than now to give Instagram another chance. Moreover, they play a major role in generating leads and boosting conversions. Stats say that at least 20% of Instagram stories result in direct messages from viewers. To harness their power, you can use them to engage your potential customers with brief polls or ephemeral photos and videos.
2. Polish Your Social Media Marketing Strategy
The ecommerce world has become overly competitive and, to survive, you need to keep improving your marketing practices. This applies to all segments of your strategy, including social media marketing.
Provide Real-time Feedback
Most customers who have a question or complaint expect to see your answer in an hour. Still, many businesses don’t take customer feedback seriously and leave their questions unanswered. This is a huge mistake, given that 88% of these customers will decide not to buy from you.
To boost user experience, consider implementing a live chat plugin to provide answers to their questions 24/7.
You should also take advantage of social mention monitoring tools, as they let you track both your direct and indirect brand mentions across different social media platforms. This way, you will be able to give your customers valuable answers and help them complete the purchase in real-time.
Automate Content Sharing
Your followers expect you to share posts consistently. Of course, this can be extremely challenging and time-consuming when done manually. This is where social media management tools step in, as they allow you to manage your posts ahead of time and then publish them automatically. You might want to consider Blog2Social, SNAP or Social Snap.
Optimize Mobile Strategy
The number of mobile users visiting your WooCommerce site or social media profiles from mobile devices keeps growing. This is why you need to focus on creating mobile-friendly content formats. Facebook advises that, when posting videos or photos on the social network, you should use vertical formats. It’s is far more user-friendly and engaging than its widescreen alternative. Using a plugin like the Resoc Social Editor can help you create optimized images to share on your
3. Use WooCommerce Plugins to Increase Social Media Engagement
There are numerous social media plugins and WooCommerce extensions you could consider installing. Here are a few helpful ones to checkout.
StoreYa Shop to Facebook
StoreYa brings your WooCommerce store to Facebook. Just install the plugin, connect to your Facebook and automatically import your store. With it customers can find create “want” lists, win coupons, look for group deals, and so forth. You can also offer “scratch & win” promotions to boost sales. This handy plugin can even be used to add your Twitter posts, Pinterest boards and Youtube channel into tabs to your page.
WooCommerce Instagram Gallery
WooCommerce Instagram Gallery integrates your store with your Instagram account. The beautiful photos of your products you post on Instagram with a branded hashtag will appear directly on your WooCommerce store product pages. Setup takes a couple minutes – just connect to Instagram and add hashtags to the product(s) you want to display your feed on. This makes it even easier for customers to share your products on social media.
The WooCommerce Wishlist lets your customers create their own wishlists on your store and then share them with their followers on Facebook, Twitter, or Pinterest. Wishlists are helpful in driving sales from return customers. But shareable wishlists can introduce your store to a whole new customer base. Users can create lists to share with friends and family for birthdays, weddings, baby showers and more.
WooCommerce Social Coupon
Social Coupon for WordPress may increase both your social media presence and sales. It works on a simple principle – customer likes or shares your product page in exchange for a discount on their purchase. Use the plugin to add social coupons to your product pages, car and checkout. Once a customer completes a social action the coupon code is automatically applied to their cart.
4. Don’t Focus on Immediate Sales – Focus on Building Trust
Content marketing tactics mentioned above are great as they bring value to your customers and inspire them to visit your site for more tips and information. Once you increase brand awareness and engage visitors, you need to inspire them to make a purchase.
Now, using social networks to sell is a powerful tactic, but it depends on your target customers and the platforms you use. However, there is one mistake almost all online retail businesses make – trying to make a sale right off the bat. Remember that your customers want first to learn more about you and buy from you when they’re ready.
This is why you need to focus on using social networks to engage customers. Use them as a trust signal to prove that you’re the right choice for them. Here are a few strategies that may help you here:
Invest in Advertising
The social media landscape has become overcrowded. Your customers’ news feeds are filled to the brim with various branded posts, making it difficult for you to get yourself noticed. This is where paid advertising shines. Its amazing targeting options will boost your visibility, let you promote your top content and offers to the right people, and help you drive loads of qualified leads to your site. Google Ads is a great place to start with paid ads.
Use In-app Ads
Just like their name says, in-app ads give your customers the opportunity to purchase the desired product without leaving your social media platform. This is especially important for mobile users. On Facebook, for example, a customer can even save their credit card data and make their future purchases even simpler. And with the help of a Facebook remarketing you can target folks who have visited your store before.
Encourage User Generated Content
Today’s users don’t trust branded content anymore. They want to learn more about your brand from other customers’, real-life experiences. And, one of the most effective ways to give them the information they’re looking for is to leverage user-generated content (or UGC).
To encourage people to share UGC and use your branded hashtag, you should consider rewarding them. For example, advertise a discount for leaving a product review (there’s even an easy Review for Discount plugin you can install to add this feature). Or organize a giveaway on social media. To enter the competition, a user needs to share a photo of your product. Just be sure you’re following all applicable FTC guidelines and local laws.
Work with Influencers
Influencer marketing is the fastest growing online customer acquisition tactic. It builds trust with your customers and makes your products more credible. Seeing that popular people in your niche use your products, your potential customers will want to use them, too. You just need to make sure you choose the influencer in the same industry and offer them something worth their attention.
Back to You
Social media marketing is the missing part of your WooCommerce marketing puzzle. It gives you the opportunity to engage your customers, build trust with them, and guide them down your sales funnel towards making a purchase.
How do you use social networks to increase WooCommerce sales? Do you have any social media marketing techniques for WooCommerce stores that you’d like to share?