If you’re a content marketing expert and tracking traffic is the norm, you’re probably already familiar with heatmaps. If you’re a beginner and don’t know what this heatmapping business is all about, you’re in the right place as well. No matter which side of the divide you stand, you will love today’s post where we share 10 of the best heatmap WordPress plugins.
A heatmap is simply a digital map of your website showing what your visitors do on your site. For instance, a heatmap can show you where users click, what they look at/ignore, and how far they scroll. To the uninitiated, a simple heatmap looks something like this:
Heatmaps show you the areas of your site that receive the most interest. You can easily tell which elements on a webpage interest visitors the most with a glance.
Why are Heatmaps Important?
A heatmap can help you tweak your design to boost engagement and conversion rates. After all, if you can tell the areas visitors are clicking or ignoring, you can make relevant changes to get the most out of your website.
The primary purpose of heat maps is to visualize website user behavior. By looking at an aggregate of all user interactions on a web page, it becomes easier to spot issues and opportunities for improvement. – Hotjar.
Heatmaps for WordPress
Enabling website heatmaps for WordPress is incredibly easy thanks to a plethora of dedicated plugins and services. If you’re looking to analyze and optimize the front-end (client-facing side of your website), you cannot go with the data you’ll generate with the following WordPress plugins and tools.
With that out of the way, let us discover the top 10+ heatmap WordPress plugins and tools to help you analyze visitor behavior on your website like a boss.
1. Crazy Egg
Brought to you by Neil Patel, one of the best content marketers around, Crazy Egg is one of the most popular heatmapping tools for WordPress sites.
The plugin simply allows you to add Crazy Egg’s tracking code to your WordPress website. After that, you can use Crazy Egg’s huge arsenal of tools, including heatmaps, to track your website visitors.
The Crazy Egg plugin does require an active account for their service first. Not to worry since Crazy Egg offers a free 30-day trial to test the waters.
If you decide to subscribe after the free trial, expect to pay anywhere between $24 and $249 per month for the service.
On top of heatmaps, you have other features such as A/B testing and recordings. The latter allows you to watch a recording of user behavior on your site.
2. Nelio AB Testing
Nelio AB Testing is a powerful and versatile conversion optimization service for WordPress. On top of heat mapping, the service allows you to perform multiple A/B tests to determine what on your site is working and what isn’t.
Brought to you by conversion optimization gurus at Nelio Software, Nelio AB Testing is the only tool you need to optimize your landing pages, write better posts, create alternative pages, try new themes and do much more.
The best part is you can use the free plugin to create beautiful heatmaps in your WordPress admin dashboard. That’s right; you don’t need to log in to an external service to create heatmaps.
On top of that, the plugin saves all the data in the cloud, which means you can create heatmaps without exhausting your server resources.
If you need more power, you can spring for the premium version, which costs between $29 and $259 per month. The plan you choose depends on your specific needs and the number of sites where you want to install the plugin.
What would you do if you found an all-in-one analytics tool that offers you all you need to uncover insights that will help you connect the dots and make the right changes to your site? You’d be elated right?
Well, thanks to Hotjar, you don’t have to look further. The plugin allows you to easily integrate your WordPress site with the Hotjar 3rd-party service.
After connecting the Hotjar service to your site, you can create heatmaps in minutes. Additionally, you have access to other useful features such as visitor recordings, conversion funnels, form analysis, feedback polls, and surveys.
The basic version is free forever, but you can always go for the premium version that costs between $39 and $989 per month.
4. Visitor Analytics
While technically an all around analytics plugin, Visitor Analytics does include a helpful heatmaps feature. This site statistic plugin offers a ton of analytics features including sessions, page traffic, referrals, bounce rates and even heatmaps. Specifically, the Visitor Analytics plugin allows you to track individual or bundled pages, specify device type, view results by country and more.
The free plan includes one heatmap per month as well as data for up to 1,000 site visits. So for small sites, or for testing purposes the free plan should work just fine. However for added heatmapping as well as advanced features (conversion funnels, polls, surveys, etc) you will need to upgrade to a premium plan.
5. Aurora Heatmap
Conversion optimization is all about whether you’re providing the best user experience (UX). After all, you want to know if your user is satisfied when browsing your site, right?
You want to know whether the user is confused or having an easy time on your site. Moreover, you want to know how users move through your website, what they are clicking, and how far they scroll.
If you’re in the market for a tool that will help in this endeavor, you won’t go wrong with the Aurora Heatmap WordPress plugin.
Aurora Heatmap is a standalone heatmap WordPress plugin that works inside WordPress admin. Simply install and activate the plugin and start creating heatmaps without a complicated setup or registration process.
The plugin allows you to create heatmaps for mobile and desktop devices. You can create unlimited heatmaps with the free version, but if you need more features, Aurora Heatmap premium will cost you between $19.9 and $462 per month.
6. Lucky Orange
Just like the Crazy Egg and Hotjar plugins, Lucky Orange is a free WordPress plugin that allows you to add the Lucky Orange tracking code to your WordPress site. That means you must first create an account at www.luckyorange.com.
Lucky Orange is a complete conversion optimization and customer feedback tool that helps you to “…spend less time crunching data and more time connecting with people.”
It ships with a ton of amazing features such as heatmaps, visitor recordings, form analytics, polls, surveys, live chat, and much more.
The developers offer you a free trial to test drive the service, but you can always upgrade to a premium plan. Premium plans costs between $10 and $100 per month.
7. Clicky by Yoast
One thing we all love about WordPress is the fact you find a plugin for practically any functionality you need. Now, most of us know Joost de Valk and the team at Yoast as the SEO guys.
They brought the amazing Yoast SEO plugin that has helped many people optimize their WordPress sites for such engines. Clicky by Yoast is another brilliant masterpiece from Team Yoast, and it’s pretty darn good.
The plugin allows you to connect and bring the power of the popular Clicky web analytics service to your WordPress site. That means you must create an account with the Clicky web analytics service before using the plugin.
You have access to all your favorite features such as heatmaps, on-site analytics, uptime monitoring, real-time analytics, detailed stats for individual visitors, and so much more.
If you’re a Yoast fan, you will fall head-over-heels in love with Clicky by Yoast. The plugin is free but the Clicky web analytics service costs $9.99 and $19.99 per month. All new accounts automatically get a free 21-day trial of the premium service.
Another not-technically-a-heatmap-but-has-a-heatmap plugin is Matomo (though the feature is only available if you upgrade to a premium plan). Matomo is a Google Analytics alternative with the options to self host or use the Matomo Cloud to securely collect and analyze website data. This keeps ownership of your data with you, including your heatmaps.
View a variety of heatmaps that show click rates, scroll depth, user interactions and more. Plus you can enable heatmaps on as many pages as you need (but again, you do need to have a premium plan).
For such a powerful web analytics platform, it’s a shame few people know about it. ExtraWatch has been around for over eight years, which beats me because the WordPress plugin has about 500 active installs.
Still, it’s a worthy contender as far as website analytics and monitoring user behavior on your site is concerned. It’s a great solution if you want to see visitor count, real-time visits with a map, and how web visitors interact with your site in real-time.
ExtraWatch offers you many features including heatmaps, an intuitive dashboard, traffic sources, the ability to watch visits on a map in real-time, popular pages, page load stats and so much more. It’s lightweight and doesn’t strain your website server.
There is a free version for a single site. If you run more sites or need extra features, you can choose the premium version that will set you back $23.49 per year. At the time of writing, you can score a 20% discount if you pay for 48 months upfront.
Most of us are used to third-party analytics tools such as Google Analytics, among others. And while said tools offer a great set of tools to track your traffic, they have limitations and you have no control over your data.
If you want better insights and increased privacy, you need a self-hosted web analytics tool such as userTrack. The platform offers you the chance to understand your visitors and improve your website while owning your data.
It’s a 100% independent platform that you run on your website’s server. And don’t worry one bit, it comes with an easy-to-install WordPress plugin that makes the entire process a breeze.
userTrack is a fully-fledged analytics tool that rivals the likes of Google Analytics and Hotjar. It offers you a slew of features such as heatmaps, session recordings, A/B tests, user segmenting, detailed charts and so much more.
The free trial version lasts for seven days. After that, you must upgrade to the premium version costing between $99 for personal use and $1490 for agencies. Both are one-time prices for lifetime plugin licenses. There are no monthly or yearly renewals.
Are you looking to understand what catches your web visitors’ attention and where they go when they come to your site? How about whether or not they are trying to click non-clickable objects instead of your CTAs? Perhaps you simply want to see how far down each page your visitors go.
If so, Perdy doesn’t disappoint thanks to its amazing set of features. The platform offers you heatmaps, backstage views, form analysis, live clicks, recorded sessions, and asset analysis. On top of that, Plerdy is incredibly easy to install on your site using the nifty free WordPress plugin.
Heatmaps can help you put a finger on how web visitors are interacting with your site. With the right heatmap WordPress plugin or tool, you can get the insights you need to make the necessary changes to offer a better user experience and boost your conversion rates.
We’ve peppered the post with both free and premium tools to offer you enough options. That said, which is your favorite heatmap WordPress plugin? Please let us know your thoughts in the comments!