WooCommerce is one of the most popular e-commerce platforms, accounting for almost a third of all online stores. However, while this platform is undoubtedly intuitive, it’s fair to say that its popularity is driven by the sheer amount of plugins that help customize the platform to better meet store owners’ needs.
One of the specific pain points for store owners is the default product pages that come with a standard WooCommerce install. In most cases, store owners are looking for new ways to optimize these pages to:
- Increase sales.
- Improve the customers’ user experience.
- Or improve sales-boosting metrics like average order value, conversion rates, and more.
Thankfully, with the right plugins, you can extensively customize the WooCommerce product page to improve all of these.
By customizing your WooCommerce product pages, you’ll be able to improve your customer experience, provide customers with more useful information, and offer more visually appealing display options. All of which are designed to drive up sales and conversions.
Why customize the WooCommerce product page?
It’s widely accepted that you need to improve the out-of-the-box product pages in WooCommerce to deliver better sales and conversions.
For instance, there’s no option to add custom fields for specialized products. There’s also no way to change the layout and function of the product gallery. Then even changes as simple as changing the text for the ‘Add to Cart’ button can’t be implemented without coding knowledge.
With that in mind, let’s take a look at how to quickly improve your WooCommerce product pages with some selected WooCommerce plugins so you can easily make these changes with no coding knowledge whatsoever.
1. WooThumbs for WooCommerce
One of the biggest complaints regarding the default WooCommerce setup relates to the product gallery. The standard product gallery doesn’t offer video functionality and it only allows one image per product variation.
Then there’s the layout of the product gallery itself, which, in the default WooCommerce setup, you cannot alter to better suit your theme or products.
Improve your product gallery with Woothumbs
However, with the help of WooThumbs for WooCommerce, you can implement all of these features and more.
Once installed, you can completely customize the product gallery to meet your needs. Perhaps the most significant selling point is the ability to embed product videos directly into the product gallery. You can also alter your product gallery layout, introduce slider and zoom effects, and add unlimited additional images to your product variations.
With enticing visual options such as videos, sliding thumbnails, and a product gallery that does your products justice, you will likely notice the increase in sales almost immediately.
2. Custom Product Tabs Manager
Default WooCommerce product pages come with tabs to provide customers with more information about your products. After all, customers need information. The more they have, the higher the chances that they’ll buy your products.
Except there’s a problem. The standard WooCommerce product page only gives you three tabs in which to put information.
- Additional information.
- Description (only displayed if you have added description content for the product).
Add as many tabs as you need with Custom Product Tabs Manager
While ‘Additional Information’ is relatively flexible, it’s not enough for most online store owners. The good news is, you can completely customize your tabs with the WooCommerce extension WooCommerce Product Tabs Manager.
Once installed, you can display important information about your products’ features, warranty, policy, use cases, demonstration videos, size charts, and other details in multiple professional-looking tabs.
You can create an unlimited amount of tabs, add any type of content, and even assign each tab to specific products, categories, customers, or user roles. Don’t like the default tabs? Then simply remove them entirely with this extension.
Basically, this extension gives you the ability to do whatever you want with your tabs. With so much information available at your customers’ fingertips, they can make informed decisions and are much more likely to be satisfied with their choices.
3. WooCommerce Attribute Swatches
Another issue with the standard WooCommerce product page is that the menus for product attributes are hardly awe-inspiring, and they undoubtedly could be more helpful.
For example, when choosing a color for a T-shirt, a customer will be presented with a drop-down menu listing the available colors. But there’s no indication of what shades of those colors your products are.
You could select ‘blue’ but leave the customers in the dark about whether they have selected a navy blue or a baby blue product. Even if you entered more descriptive color options in the drop-down menu, there’s still no option to visually represent the color of your product.
Create Visually Appealing Swatches for Your Customers
That’s why it’s a great idea to install the WooCommerce Attribute Swatches plugin. Attribute Swatches gives you several options for visually representing your product attributes via so-called ‘swatches’.
You can use image swatches to show your customers a preview of each variation’s actual appearance, so your customer has a clear sense of what they’re buying. You can also display your products’ physical colors rather than having to describe them in text format.
With this visual representation of your products in place, customers are much more likely to be satisfied with what they’ve purchased since they’ve been able to make an informed decision.
4. WooCommerce Customizer
One of the few areas where you can quite easily make your own adjustments within your WooCommerce store is with the text for buttons, labels, badges, and so on.
However, if you want to customize your WooCommerce product page to implement those text changes, then you’re going to need to have some coding skills up your sleeve.
Alter product page text with ease
There is an alternative in the form of WooCommerce Customizer. This plugin provides a settings page where you can add your customizations and save them without writing any code or modifying any templates.
This is super useful if you want to change the text on your store’s product pages. For instance, let’s say you don’t like the default text for an out-of-stock product. With just a few clicks and taps of your keyboard, you can update it to say whatever you’d like.
Sales badge not as snappy as you’d like? Want to change the ‘Add to Cart’ button to say ‘Add to Basket’ instead? All of these customizations just take a few seconds with the help of this plugin.
It’s also an excellent tool for carrying out hassle-free A/B split testing in your conversion optimization efforts since you can keep tweaking your product page text until you find a winning formula.
5. Product Addons for WooCommerce
Another item that is difficult to add unless you have relatively extensive coding knowledge is custom forms.
There are all kinds of reasons you might want to add these extra custom fields onto your WooCommerce product page. For instance, you might need to collect more information from users such as:
- Customer notes.
- Collect numbers.
- Color themes.
- Text for engravings for personalized products, etc.
Let’s say you own an online business selling personalized dog tags. In that case, you’ll need several custom fields such as dog name, the cell phone number of the owner, and whether or not your dog is microchipped.
Thankfully that’s easy to implement with the help of the Product Addons for WooCommerce plugin. Once installed, you can easily personalize the WooCommerce product ordering page with custom fields. The plugin will then show the extra data submitted by customers in the website backend along with the order details.
Upgrade to Product Addons for WooCommerce Premium to unlock even more features
If you want to really upgrade your options for custom fields on the WooCommerce product page, you can upgrade to the premium version of the plugin. You can enable features such as pricing options, an upload field, conditional logic, an image selector, color groupings, add a logo, images, and more.
If you sell products that are personalized in any way or that require information from the customer to be able to fulfill orders correctly, then you should make adding this lightweight plugin a priority.
For just a few minutes’ work, you can make the ordering process so much smoother and improve the customer buying experience on your WooCommerce store.
While the default WooCommerce product page is functional, it undoubtedly leaves a lot to be desired. Thankfully, by installing specialist plugins and extensions, you can customize the WooCommerce product page to your heart’s content.
By installing some or all of the plugins listed above, you can tailor your product page to better meet your needs, and ultimately those of your customers. By doing so, not only will you dramatically improve your customer shopping experience, but you’ll also increase your conversion and sales.