Did you know that the average online shopping cart abandonment rate is 68%? That means that if you are running an online store, then the majority of your visitors are putting items in their shopping cart and then leaving your website before completing the transaction.
There could be any number of reasons why this is happening: the user not knowing how to check out at your store, the final price being too high; their browser crashing; or them being distracted and forgetting to come back to your store. Whatever the reason for the abandonment, those are potential sales that you are missing out on.
However, as a WordPress user, there are some handy tools available that can help you recover some of those lost sales and generate revenue that would otherwise be lost to you. A lot of these solutions include a way to overcome objections related to price by making use of a clever tactic to improve your chances of closing the deal.
If you want to lower the abandoned cart rate on your online store and start making more sales each month, these e-commerce plugins for WordPress should be able to help you achieve that goal.
Abandoned Cart Pro from Tyche Softwares
This premium add-on for the WooCommerce plugin makes recovering sales that would otherwise be lost very easy. The Abandoned Cart Pro plugin gives you a lot of options regarding how you chose to implement this feature on your WordPress-powered e-commerce store. As long as your visitors have entered their email address at some point, whenever a potential customer leaves your store with items in their cart they didn’t check out, this plugin will automatically send out a reminder to inform them of this.
The emails your visitors are sent can contain information about the items in their cart, as well as a quick link that takes them directly to the checkout page so they can complete the sale in just a few mouse clicks.
You can also choose to add a discount coupon to the reminder email, offering your potential customers a money-off incentive to return to your store and complete their order.
As a store owner, you get access to some useful stats to see how well this plugin is performing in terms of recovered sales. This allows you to see how quickly the Abandoned Cart Pro add-on for WooCommerce pays for itself. There is also a less featured free version available if you’d like to get a better idea of how this feature could improve your online store.
With an easy to use interface on the backend and lots of useful features, this is one premium plugin you should seriously consider investing in if you are using WordPress and WooCommerce to sell items online.
EDD Abandoned Cart
If you are using the excellent Easy Digital Downloads plugin to sell digital products online using WordPress, then the EDD Abandoned Cart add-on could help you increase your revenue significantly.
Should a visitor to your store add one or more of your downloads to their cart and then leave the site before completing the transaction, but get as far as entering their email address, EDD Abandon Cart will send them a friendly reminder to come back and complete the sale.
The email reminder can contain a discount code to increase the chances of the visitor becoming a customer. With prices starting at just $10 for use on one website, this is one EDD extension you can’t afford not to buy.
Sales Recovery for EDD
Sales Recovery is another extension for Easy Digital Downloads that can help you recover those abandoned carts and make more money online. Like the best plugins of this type, this add-on will send out automated emails at various times after the abandonment took place in an attempt to bring those visitors back to the store to complete their shopping. Discount codes can also be used to improve your success rate.
Admin users get access to some useful stats to see how the recipients are responding to the automated emails and discount coupons. This plugin costs a little more than the above EDD Abandoned Cart option, however it’s worth comparing the features to see which one meets your needs the closest.
Basket Recovery is a premium monthly subscription service that integrates with some of the most well-known shopping cart plugins for WordPress. This includes WooCommerce, WP E-Commerce, Quick Shop, Cart66, and Jigoshop.
After signing up with Basket Recovery you can create the email templates you wish to be used when the notifications are sent out, and then track their success rates on the backend. You also get advice from the team on how you can increase your recovery rates and get even more value from this tool.
While this is a premium service, you can try the 30-day free trial and see how many sales this plugin has the ability to recover. If you’d prefer a hosted service on a monthly payment plan as opposed to an integrated solution with a one-time fee, then Basket Recovery for WordPress should appeal to you.
Sticky for WordPress
Sticky is a tool which can be used to display a message to your visitors as they leave your store. The service can detect when a visitor is about to leave your site by tracking their mouse movement, and just before they click the back or exit button, a popup is displayed.
While you can choose to display an opt-in form to encourage the leaving visitor to join your mailing list, you can also take this opportunity to display a discount code for your online store to persuade the shopper to complete their transaction.
There is a free plan which will show the offer 500 times and then after that you will need to upgrade to one of the paid monthly plans to keep recovering those lost sales.
As you can see there is a good selection of tools available to help you recover those lost abandoned carts, no matter what ecommerce plugin you are using for your WordPress online shop.
While most of these options are premium tools or services, if you take into consideration the average profit you make from each sale at your store, they should be able to pay for themselves in no time thanks to the increased revenue.
If you’ve got any tips for improving conversions on an ecommerce store or recommendations of other useful ecommerce add-ons for WordPress users, please share them in the comments below.