A new wave of online entrepreneurs is taking virtual commerce by the reigns. Creative business owners are documenting and compiling their expertise and sharing it online in the form of eBooks, eCourses/eMembership, online coaching, and webinars. Although not a new concept, the reemerging term for these individuals is ‘infopreneur‘.
Infopreneurs are business-savvy creatives who are spearheading a new online movement. They offer electronic content as unique as their individual personalities. Their goal is to guide, motivate, and rally behind others’ unique contributions.
If you’re an infopreneur building a WordPress website, you’re in the right place. In this article we’re going to kick off by checking out four infopreneurs currently using WordPress, after which we’ll check out four of the best WordPress themes best suited for infopreneurs. Let’s get cracking!
4 Infopreneurs That Use WordPress
The following four dedicated infopreneurs boast websites and blogs that are professional, functional and cutting edge:
- Regina Anaejionu of byRegina.com
- Maya Elious of MayaElious.com
- Melyssa Griffin of TheNectarCollective
- Myrko Thum
You might reasonably identify the above websites as good reference points for your own infopreneur website, and with that in mind, below I’ve curated a small collection of premium WordPress themes that offer similar functionality and aesthetics. For each theme below, I’ll highlight a primary function that is prominent on one of these infopreneurs’ websites.
1. Total: Versatile Layout
Infopreneur Regina Anaejionu is known for posting epic content on her blog, byRegina.com. But what stands out most about her website is its versatility. Each page is designed for the content that it holds. The result is a website composed of pages and blog posts that speak to audience members’ specific needs.
In addition to a static slider image with descriptive text overlay and an immediate email opt-in request, Regina’s website displays additional resources in her sidebar. Her site also uses WooCommerce integration to sell directly to her readers.
The Total WordPress theme gives you the freedom to create a website that speaks directly to your audience as well. Best of all, you don’t have to be familiar with code in order to take advantage of Total’s design options.
Using its drag-and-drop page builder, you can place content and products on the same page, or you can divide your pages into thirds or fourths and post all of your eProducts on one page, like a catalog. Further customize your site design using Total’s supercharged live theme Customizer, which you can use to make your website look truly unique. With your audiences’ needs in mind, Total helps you connect with your audience and brand yourself as an infopreneur.
2. Divi: Perfect Your Call to Action
Maya Elious creates content around branding and design. Although her site is sleek and modern, she promotes her info products differently. You might notice that she has three calls to action (CTA) on her home page. Two of the CTA buttons are for the same eProduct, and one button asks you to work with her in a coaching capacity.
Every infopreneur needs to place CTA buttons on their website. Otherwise, how will they sell their products? Maya does a great job of directing site visitors to these buttons without using directive language. You can do the same thing with most any WordPress theme, but here we’ll focus on the Divi theme by Elegant Themes.
Many of the Divi layout options incorporate a CTA button. Just alter the text to coincide with your content and brand language. This theme is also great for those new to WordPress because you don’t need to be familiar with code in order to insert a CTA request. You can also use the hundreds of built-in, easy to use, and drag & drop options to design your own online store to go along with your blog and any other pages you want to create.
3. Noir: An Eye on the Basics
When building your infopreneur website, it’s best not to forget about the basics. Melyssa Griffin over at TheNectarCollective owns an infopreneur website that’s vibrant in color and activity. But more importantly, her website highlights basic design elements that your clients should be able to find easily. A simple menu bar, site logo, and contact information are imperative for infopreneurs.
When offering online products, you’re not only selling items, but yourself as well. As an infopreneur, you are your brand. This means that your customers connect with you first, then they purchase your products. Your website should be designed in a way that prevents customers from having to hunt for information.
Using the Noir WordPress theme, you can create a simple yet attractive website. Visitors can connect with you on the website and though your social media links. Also Noir comes with built-in customizability, just use the Customizer options for colors, fonts, columns and more. There’s also an option to create an authors page using the included template, and custom widget for about me, your newsletter and social media accounts. This, again, helps customers get to know the person behind the website.
4. Ultra: The Formal & Flexible Approach
When you visit Myrko Thum‘s website, you’re met with an authoritative image and clearly delineated sections. Beyond the text overlay and CTA that’s visible above the fold, training programs are most visible on Myrko’s website. He prominently features two programs with detailed descriptions of each. Even though the ask is obvious, the text used in his call to action buttons is invitational.
Ultra by Themify is one premium WordPress theme that can create a similar web design. This theme has a lot of pre-formatted page layouts and content blocks, many of which are sectioned similar to Myrko’s website. For instance, your home page layout can include a menu bar, slider image with a CTA followed by testimonials, product offerings, and most recent blog posts. With Ultra you can build whatever you want for your infopreneur website.
All of the themes featured above have many more features and functions than we could have covered in this blog post. The idea here was to get your mind percolating about web elements that would most benefit you in building an infopreneur website. There are many WordPress themes for infopreneurs, the ones mentioned are a guideline as you prepare to share your information products with the world.
Now it’s over to you. Are you an infopreneur using WordPress, and if so, what theme works best for you? Let us know in the comments section below!