A website’s landing page is an important element (if not the most) for a successful marketing campaign. If you want your product to be a success, you’re going to have to build an awesome, attractive landing page.
There are several companies that specialize in landing page optimization strategies, including visitor behavior tracking, session tracking, and advanced analytics. But they usually come with a monthly fee which add up to a few hundred dollar annually!
For the folks who are starting out, or aren’t quite ready to shell out the extra cash for a fancy landing page, WordPress (as always) has a solution for us. That’s why we’ve complied this list of the most awesome WordPress themes for landing pages. Enjoy!
1. Thrive Architect
Ok, you got me – this is technically a plugin, but it really is the best WordPress landing page option on the web so it had to come first. Thrive Architect (formerly called “Landing Pages”) comes with pre-made templates, the ability to add landing page sets (a.k.a. templates that have been show to work very nicely together), and intelligent drag & drop editor and tons of customization options for text, images, colors, backgrounds, custom content and of course translations. And it’s super fast – an important quality to boost conversion rates.
When it comes to landing page WordPress themes, Pergo is one that really stands out. The theme includes 30+ amazing demos you can use to get started building your landing page. Plus it includes the WPBakery Visual editor -(along with 10 custom UI elements) that you can use to point, click, drag & drop to create one of a kind layouts. Other powerful features of Pergo include a/b split testing, sidebar options, WPML support, megamenu included, 630+ Google fonts, SEO optimized layouts and more.
If you want full control over your landing page, then a well coded theme with a reliable page builder is a sure bet. The Total Drag & Drop WordPress Theme is one of the best of its kind. With the powerful Visual Composer drag & drop page builder, hundreds of custom and easy to use live WordPress Customizer Options (for unlimited colors, 700+ Google fonts, any font size or line height, custom cropping and tons more), and premium sliders (Layer & Revolution) there’s nothing you can’t create with Total.
Landing page is a flexible and creative responsive premium WordPress theme. Build a landing page for an a event, your business or anything else using the easy Themify drag & drop builder.
We’ve talked about how to build a landing page from scratch, and how to build a landing page with a plugin. But the absolute easiest way to build a landing page is what a theme built specifically for creating landing pages! Landing Page by Themify is just the theme to make your life easier.
Create all kinds of landing pages for apps, marketing, small businesses, your resume, and upcoming even or anything else using Landing Page’s built-in page builder elements. Just drag and prod your portfolio, sliders, buttons, content, events and more into place. It’s so easy! Plus, to make you life even easier there are 10 sample pages included – so all you have to do is choose one!
Other awesome theme features include social icons, custom Google fonts, plenty of shortcodes to make your content interesting, parallax support, custom styling options and more. Plus theme theme support tons of great Themify add-ons, and if you join the Themify Master Club you’ll get all of the add-ons (plus all of Themify’s great WordPress themes) for one low price!
5. Shapely (One Page)
If you’re looking for a free, one page theme then you should definitely give Shapely a try. This sunning landing page WordPress theme includes easy widgets you can use to build your page. Complete with portfolio, parallax sections, testimonials, calls to action and more. Plus, Shapely is compatible with popular plugins. SO you can easily add a WooCommerce store, Gravity Forms, Google Analytics, etc.
Give your new promotion a boost with a Leadinjection landing page. This WordPress theme was designed to help you grow your business and generate new leads. Start with a pre-made layout (there are 12 to choose from), then customize with the included page builder and built-in modals. Use triggers and exit intent to capture new leads. Other features include Revolution Sider, font icons, click to call buttons, Mega Main menu and mire.
A great, minimalist theme for creating attractive landing pages – LaunchKit specializes in portraying the app (or product) and the company being it. The theme comes with great features, such as:
- 3 header and 7 footer types
- 30+ custom page builder templates
- Parallax background image sections
- 1 Click demo data installer
- WPML compatibility
8. Book (Landing Page)
eBooks are a great way to grow your mailing list. This theme helps your achieve that goal and all you have to do is import the sample data then replace the dummy content with information about your book.
Prestige comes with 9 different landing page templates, including product launches, real estate announcements, coming soon squeeze pages, app landing pages with static image or HTML5 video background.
Build a beautiful, modern landing page or website with Elementor and Landkit. Built to make your life easier, the theme offers, variables, build tools, documentation, and reusable blocks. Designed with the latest design trends in mind Landkit feels modern, minimal, and beautiful. Using Landkit to build your site is easy thanks to the ever-growing library of Elementor widgets, pre-designed templates and cross-browser compatibility to make your life easier.
11. Hestia (Free)
Hestia is a top free theme for a reason – it’s easy to use but offer great features for just about any business. The theme includes styled widgets that you can add, customize and reorder to create your own landing page. Need some help getting started? Just use Hestia’s 1-minute setup options or follow along with video tutorials. Plus the theme is compatible with WooCommerce, most page builders (for more flexibility), and translation plugins.
Pulse puts your content forward in a bold and fashionable way and makes for a pleasant user experience. It includes the Visual Composer plugin, 4 custom post types (portfolio items, slides, team members and testimonials) and an integration with WooCommerce.
13. Astra (Free)
If you love the Elementor page builder, then Astra is a great option. This Elementor powered multipurpose theme is completely free, and is designed to complement the popular page builder. Use Astra’s prebuilt website designs, easy layout settings, header options, color and typography settings to create your perfect landing page. Plus it’s fully compatible with WooCommerce.
14. LandKit WP
Landkit is a lovely landing page WordPress theme with a hybrid composer you can use to build custom pages. Just install the theme, then use the sample demos and theme options to create squeeze pages, registrations forms, product launches, free trials, contest splash pages and more.The theme is also responsive, RTL and translation ready.
OnePress is a great example of how to build a landing page the right way on a budget. This theme made our list of the best landing page WordPress themes thanks to intuitive features for adding links, services, gallery, counters, staff and a contact form. OnePress is also responsive, SEO optimized , localized and crossbrowser compatible.
A classic builder theme from Elegant Themes, Divi is one of the most popular theme options for any type of website. Including landing pages. Just use the included Divi builder to create custom page layouts. The visual editor, responsive editing, 46 content elements, global options and easy to use pre-made layouts make Dive a great choice.
Cian is an elegantly designed app landing page based on Bootstrap 3 framework. The theme also features Mailchimp integration, multiple backgrounds options (image slider, video and parallax), and dedicated gallery & pricing modules.
Another Bootstrap based app landing page theme, EOS comes in a light and dark version. Plus the theme includes 4 layout styles, 8 color/skin templates, parallax effects and video background.
19. Landing Page
Landing Page is a colorful WordPress theme designed by Templatic that is perfect for selling products and services. Simply create the perfect landing page to use when promoting what you or your business has to offer.
Landing Page includes a fully customizable home page that uses widgets for each content section. Add the content you want, and leave off what you don’t. It’s as easy as making a sidebar. Plus the homepage features unique content animations to get your readers excited about your products and services!
Another notable feature is Landing Page’s WooCommerce support. WooCommerce is a great (and completely free) way to sell your own products. With options for ratings, reviews, product image galleries, comments, related products and more you can manage your own store.
The theme also includes tons of other features like unlimited colors, mega menu support, and custom shortcodes. The only thing missing from Landing Page would be a special WooCommerce page-builder widget so you could add featured products to your homepage.
20. Pixova Lite (Free)
Built your landing page with the free Pixova Lite WordPress theme. A straightforward layout with callouts, portfolio, testimonials, staff and contact form is a great option for a business or conference just getting started. Use the built-in theme options to customize colors and typography and you’re ready to launch!
21. Crypterio ICO
Cryptocurrencies are a unique niche so it only makes sense that there are WordPress themes designed specifically for them. Crypterio is a powerful theme designed specifically for ICO landing pages and crypto-agencies. Quick import demos, easy content blocks, ICO countdown timer,whitelist pre-signup and more make this theme stand out. (check out our list of the best cryptocurrency WordPress themes to see more awesome options).
Foton was create specifically for app and software landing pages. This tech-y WordPress landing page theme focuses on great layouts, a responsive design, easy color options and of course no coding required to set itself apart from the crowd. Plus the theme includes Visual Composer page builder, Slider Revolution and WooCommerce compatibility.
The developers behind LeadEngine had simplicity in mind. Especially when it comes to building a website. Just install the theme and use over 200+ template blocks to create a layout, or get started with one of 35 sample sites. LeadEngine includes a built-in portfolio, blog, theme and typography options as well.
24. App Landing Page (Free)
The free App Landing Page theme by Rara is a great option if you’re on a budget. Built-in options for videos, Apple/Google store buttons, app features, and social media are easy to use. Plus the responsive design and GDPR compatibility are a really nice perk to this free theme.
25. Appy (Total Theme)
Meet Appy, one of our newest website designs using the Total WordPress Theme. This one page design is perfect for promoting your new app or other digital product.
This demo was built using the Total WordPress theme, and is one of several demos that you can import to your live site to make getting started easy. For Appy we used Total’s boxed layout to keep readers focused on the center content. Then we used to Visual Composer to build a custom homepage layout to promote the product.
The Visual Composer has tons of great options, but we added even more to give you complete control over your web designs. In this demo, we added custom image backgrounds to rows, colorful text, buttons with font icons (like the ones we added for the App Store and Google Play), an image with a video lightbox, a lovely image grid of our product in action, icon boxes and even a callout section.
But that’s not all. If you import this demo site’s sample data, you can further customize the design using any of the other Visual Composer modules included with the theme – like milestones, tabs, toggles, testimonials, progress bars, alerts, media grids and more. You can also use the custom post types (staff, portfolio, testimonials), add a blog, or use any of the many of compatible plugins available (like Contact Form 7 or The Events Calendar) to make your site more awesome!
These are just our top picks, but hopefully you’ve been able to see a good variety. There are a lot of landing page themes our theme. However, if we had to narrow it down Thrive Architect & Total would be our absolute favorites.
But what do you think? Have you used any of these themes, or can you recommend another? Share your thoughts in the comments below!