10 Reasons Why WordPress Is Perfect for Small Businesses
If you remember there was a time when business handlers and entrepreneurs needed to find a developer just to make minor changes to their websites and content. But with the introduction of WordPress the management of websites got easier. It was a blessing for all the webmasters.
WordPress is well known as a perfect blogging tool, but now it’s better to term it a CMS (Content Management System) since it has grown immensely over the years. This humble platform now holds the potential to build an interactive website. According to present records, WordPress is used all over the globe by tens of millions of people as their preferred web development platform. There is a variety of reasons that describes why it is broadly used to develop websites, but in this blog, you will read about the main reasons why WordPress is ideal for your small businesses.
Surviving today’s stiff businesses challenges can be really tough. Especially for a majority of business managers and entrepreneurs, it is quite daunting to take care of a business website (as it requires regular optimization) on to of your regular duties. This is where WordPress comes in. Entrepreneurs will not only be able to manage their websites but also have complete freedom to enhance the look & feel of the interface without the need to hire a separate developer.
WordPress is an open-source development tool, but still provides plenty of security and customization options to users thanks to the wide variety of available plugins. Plus there are tons of free (and premium) essential tools to unleash WordPress’ power for small and medium businesses. While it’s not necessary to ring the bell of a professional developer or a company to develop a WP-based website for you, you have the option to go it alone or find affordable help through job boards like Upwork. No matter, what way you choose, just make sure that you are using WordPress for your business betterment.
This is only the start of the benefits that come with this tool, and there is a lot to come in this blog. So, let’s dig into the reasons why WordPress great for small business enterprises.
1. WordPress Is Totally Free
Yes! You heard it right. WordPress is completely free. You can download it for free, install it on your website or on a local sandbox environment with ease and then do whatever you want with it. Being the owner of a small business, you’re likely looking to set up your business site with a small upfront cost. WordPress has emerged as a boon for small businesses as it saves the money and time as well.
If you want to see just how affordable WordPress can be, have a look at this post that tallies up the real cost of building a Website with WordPress.
2. Easy and Quick Website Setup
Another major reason that why small businesses should use WordPress is that it can be installed with a single click. This means you don’t need to be an expert with servers or hosting as it doesn’t require hardcore skills.
With hosting plans from Bluehost (just $2.95/mo for shared hosting) and Cloudways (amazing managed cloud hosting) you simply choose WordPress when setting up your account and they’ll install it for you. Or if you choose a managed WordPress hosting plan from reputable companies such as WP Engine or Flywheel you don’t have to lift a finger at all. They specialize in WordPress, so it’s already installed, setup, configured and optimized before you finish signing up for a plan. Even better, managed hosts take care of your installation for you so you can focus on business not your server.
After installation, you will have a wide array of features and functionality which help you with website development. WordPress’ clean, informative and easy to use dashboard makes website setup easy for even brand new users.
3. Open Source Development Platform
It is called open source because anyone can download and use the code available in the WordPress Codex to add functionality to their website (or if you’re advanced, you can extend and reuse the code any way you wish). This is one of the best and most important advantages which makes WordPress a preferred choice for small businesses. To manage the source code, entrepreneurs may hire a WordPress developer, but it is totally their choice as they can also handle it on their own.
4. User-Friendly Interface
Basically, WordPress is created in such a way that all technical and non-technical people can take advantage of it. This is what makes it highly demanding all over the globe. Another important fact of it is that it is quite interactive and user-friendly which allows users to easily create web pages, menus, posts, forms and even let them manage media like videos and images with ease & convenience.
5. Large Online Support Community
It is already discussed that WordPress is a powerful online web development platform for a large community of users. WordPress is known for its excellent online support system. Due to the millions of active users, skilled team of developers, a wide community and discussion forums, anyone can easily find the solution for their problems. Plus there are tons of knowledgeable WordPress blogs that share tips and guides almost daily. It is so, because, most of the WordPress issues have already been discussed here and it is likely that someone definitely knows how to fix it. This is the reason, how WordPress is the best for beginners and small enterprises.
6. Broad Variety of Themes
To start designing a website, what is the most crucial features needed? A perfect design of course! It might be too expensive have your site custom designed by a professional developer. But with WordPress you can opt for a predesigned theme instead. There are thousands of free themes available on in the WordPress.org theme directory as well as on reputable websites such as WPExplorer free themes and our new favorite website Just Free Themes. All of these themes are beautifully designed and can be integrated to create an interactive website.
In addition to free options there are thousand more premium WordPress theme that you can choose from to build your website. Premium themes often come with added features plus support from the developer. If you’re looking for one theme that can do it all checkout the Total WordPress theme, which includes an easy to use drag and drop page builder, lots of simple visual live customization options (colors, fonts, etc) and a bunch of ready made web templates that you can import with just a few clicks. But there are also tons of other niche specific themes on the web for charities, accounting, restaurants and more that can be found on Themeforest (and other marketplaces too of course). For this reason, small businesses choose WordPress as they can find and use the design which exactly suits their brand.
7. Plugins for Every Feature
In order to add some more functionality to your website, you can take help of WordPress plugins that are available for free (or for a small fee) over the web. Like the themes, there are thousands of pre-developed plugins stored in the WordPress plugin directory and there are even more premium plugins avaialbe from marketplaces including CodeCanyon, ThemeIsle, Pippin’s Plugins and more. Plugins are generally easy to use and install, plus they help to add additional functionality to your website.
8. SEO Optimized
Having a website without search engine optimization is quite similar to having no website at all. Today, everyone builds a website by keeping SEO perspectives in mind. This problem has been resolved with WordPress. Websites developed on WordPress are by default SEO optimized as the structure it follows is already acknowledged by the search engines. But WordPress SEO doesn’t stop there. There are tons of great guides and plugins to help you further optimize your onsite SEO for better ranking, but here are just a few to help get you started:
- Best WordPress SEO Tools for 2017 to Improve Search Engine Ranking
- Yoast SEO Installation & Setup Quick Guide for WordPress
- Beginner’s Guide To WordPress SEO: Backlinks, Site Speed And More
9. Highly Responsive Designs
The desire of having a mobile responsive website can be easily fulfilled with the WordPress. Responsiveness is something that every entrepreneur wants not only for the websites but also for their applications and email templates. Lucky for you the majority of WordPress themes are designed to be fully responsive so your website looks great on desktops, tablets and mobile devices. On the off chance your theme doesn’t look pixel perfect on phones you can always use plugins for mobile site optimization.
10. Secure And Reliable
It is true that WordPress is a powerful CMS and web development platform which takes ongoing work consistently and makes it as secure as possible. When it comes to providing security WordPress is at the top. They release regular updates and security patches thereby creating a safer website environment for you.
Plus there are a bunch of ways you can improve your WordPress website’s security with a plugin or basic precautions. If you want to learn more, visit our blog for more WordPress security tips.
For any small or startup business, looking to establish a strong web presence can be tough. It can be a serious issue since having a great online presence can come with costs, time and effort which they can’t afford. So the easy and obvious solution to all these concerns is WordPress. Just grab it to develop your business website.
Hopefully this blog post answered all your questions regarding why small businesses should consider WordPress for their business website. Being a business mogul or entrepreneur, it is your responsibility to make right decisions at the right time for success. So don’t think overthink it, just install WordPress and take advantage of all the features that come along with it!
Have any questions or tips to add? Leave a comment in the section below.
WordPress is best, it is free and making a professional business website is very easy even if you dont know anything about WordPress.
What a misleading and self-serving article. For example, your number one reason is that “WordPress is completely free.” That’s like saying Beverly Hills is the best place to live because the air there is free to breath. There are tons of costs associated with using WordPress. Like, properly building and maintaining a WordPress site requires a skilled WordPress developer/designer, which can cost 1000s to start, and can cost 100s if not 1000s per year.
About how much do you charge to build a WordPress site, and about how long does it take you?
I could go on, but misleading articles such as this hurt, not help, the WordPress community.
Thank you for your input but I’m going to have to say you’re completely wrong. WordPress does cost $0 though it is possible to go up into the thousands (I mean have you seen WordPress VIP?), but to give you an honest example we built our very first blog for approximately $3 per month which was to cover our hosting through Hostmonster. We used WordPress (free) and spent time learning about it from various blogs (free) to be able to tweak/customize one of the themes from WordPress.org (free). Since then we’ve upgraded our hosting quite a bit, but we build all of our themes from scratch for free. We don’t offer client work since we’re super busy managing the blogs and creating premium themes so I can’t tell you what we’d charge, but a bespoke theme is going to cost more than a ready made theme from WordPress.org, Themeforest, StudioPress, etc.
Also I think your analogy is a bit off. I would say WordPress is like the biggest, greatest park in the entire world (or in this case, world wide web). It’s free for anyone and everyone to use, but you’re welcome to spend your own time and money to alter the way in which you use it. Some people will use the park to host charity walk/runs, others might use it as a personal space to relax each day and those with an entrepreneurial spirit may invest a bit of cash to get city permits and use the park as a place of business (like an ice cream man or a crafts fair).
WordPress is a hugely positive tool that is absolutely positively perfect for small businesses, and it really is completely free (no click bait here – you can download it right now from WordPress.org). But it’s 100% up to you to leverage your assets to make WordPress work for your business specifically (whether you spend time learning to do it yourself, or money to hire a third party).
You’re obviously very into WordPress, and I respect that. So perhaps you can explain why so many WordPress professionals are so determined to convince non-WordPress folks that building and maintaining a WordPress site is easy?
Do you have any examples of individuals or small businesses that have successfully built a proper WordPress sites w/out the assistance of WordPress professionals? Personally, I can’t think of any. Instead, I regularly hear from small business people who are frustrated with how complicated and expensive it is to build and maintain a WordPress site.
And if DIY WordPress sites are so easy, they why do WordPress developers/designers charge 1,000s of dollars and take weeks or months to build even relatively small WordPress sites?
Lastly, how long do you estimate it takes non-WordPress professionals to build their own small WordPress site? From what I’ve seen and read, it takes 50 to 100 hours (which equals several months), and the site will have lots of areas that were not done right. For some reason you seem to believe that someone’s time is not a “cost.” But to most people, and especially small business owners, their time is extremely limited and valuable.
Well, I personally am passionate about WordPress because it is easy and I would think other professionals using/promoting WordPress would agree. There is a learning curve as with any software, but after a day you should have enough knowledge to get started. Actually we’re currently working our way through a WordPress beginner’s series that walks new WordPress users through key steps and features they should know to start building their skillset. Ok for the rest of your questions.
1. An example off the top of my head is Jennifer of jennifermeyering.com – she built and maintains this awesome WordPress site (and successful business) on her own! Want another? Our friend Ana and her husband run the Anariel Design studio, where she not only built her own WordPress website but she builds themes for others as well. And another is Susie who build, maintains and runs the website/business Sleep Baby Love. I can keep going if you’d like 🙂
2. Why do designers charge $1000s? Because their expertise is often worth it and clients can be very difficult to work with. First off, an experience dev is going to charge more because their time is valuable. A good developer will know multiple coding languages, have design experience and should be able to create a custom bespoke theme/website for a client. Second, clients can be difficult and developers have to factor this into their costs. If a client requests tons of changes/revisions or wants a website with hundreds of product pages this will take up more of the developer’s time keeping them from other paying projects.
Why can it take so long for a developer to create a website? Well that’s going to depend on the developer’s work schedule (often times they have many clients), what kind of website the client wants (is it a simple page or is it a store with hundreds of items), if the client is paying the developer to add all of the client’s content for them (again – the more page the more time it takes) and the developer’s experience with the coding needed to build the website. Sometimes the developer will have to learn a new skill before they can finish a project, which is normal and a good thing. Wouldn’t you rather wait an extra day or two and have something done the right way?
Of course their are scammers out there who will try to charge clients hundreds of dollars and then just install a standard theme, but that’s why it’s up to you as the client/consumer to do your homework. If you were going to remodel your house you wouldn’t give a contractor a check for thousands of dollars without getting referrals and looking at their portfolio first. It’s the same thing with a website! If using a site like Upwork look at the developer’s reviews, checkout their portfolio, get references if you can and contact them for a quote/timeline before agreeing to anything.
3. As for the amount of time it takes to build a website DIY style that’s going to depend on many factors. Here are some of the more common ones:
– First is the person’s familiarity with WordPress. If you’ve blogged with WordPress before, building your business site should be a piece of cake. If you’re brand new it is going to take longer since you’ll have to learn the ropes first. For a small website with a few pages using a simple theme and a couple core plugins I would estimate 1-2 hours for a person who has setup WordPress before, maybe 3-4 hours for a newbie that follows along with a few tutorials from a blog or YouTube.
– The second factor is the theme you choose. A simple theme with a homepage template, about page and a contact page will be quick and easy to setup. A theme with a page builder, loads of custom post types that you plan on using (staff, testimonials, events, etc) and lots of color/customizer settings is going to take significantly more time since there will be more options/features to setup. Also if you choose a theme that already has the look/features you want this will save you time since you won’t need to spend extra time changing fonts, colors, etc.
– Third, are you using any plugins to extend the functionality of your website? Because plugins will take some time to configure, especially if you haven’t used them before. Luckily there are helpful guides on the internet for almost every popular plugin available so even though Yoast SEO, WooCommerce or bbPress are all plugins with a huge amount of options you can follow along with tutorials to have each one setup in an afternoon.
– The fourth factor is how much content your website has and if any of it is already written. If you’re moving a website to WordPress and you already have your images and text it should be quick. But if you’re starting from scratch you’ll need to factor in a bit of time to create all of that content, especially if you’re doing anything fancy like building an e-commerce store or website with courses that will have lots of pages.
– The last bit is you hosting. Managed hosting is simply easier than shared since they literally manager your hosting for you. So configuring your server and future updates make take 15-30 minutes here an there, unless you get managed hosting and let them take care of it for you (heck – they even update core WordPress for you if you happen to forget).
Okay, so my official total time guesstimation for a non WordPress pro would be in the ball park of 8+ hours (two afternoons) for a simple website with a few pages using a straightforward theme and few plugins, all the way up to 50+ hours (working weekends for a month) if building an extremely complex website using a lot of plugins or to setup an e-commerce website.
This may sound like a lot of time but please don’t think that we don’t value people’s time – we do. We’re a small business, and me just writing this comment is costing money 😉 I think the problem is that people don’t see the time spent setting up their website as an investment in their business. Going back to that contractor example, you can paint your walls yourself or hire someone to do it for you. With a website you have the option to either spend $1000 on a developer or you can spend an estimated equivalent amount of your time doing it yourself. You just have to decide which is better and more cost efficient for your business. But once a WordPress website is setup the maintenance is a cake walk – just keep everything up to date (themes, plugins, etc.) and it’s all good.
Hopefully this very long response made sense, and I hope it helps convince a few non-WordPress using businesses to take the plunge and give it a go! I think I may even follow this up with a blog post as well to really drive it home 🙂 If you have any other questions feel free to ask!
Good article about wordpress because wordpress is easy to understand and handle. WordPress is great cms for websites. MarkupBox
WordPress is best because it is easy. Like if any entrepreneurs want to build a website by his own he/she can do it. There are many tutorials and guidelines for WordPress websites. If anyone wants to develop a website they can watch the tutorials and build the website.
1. WordPress is Easy to Customize with Themes and Plugins- Installing themes and plugins \are very easy with WordPress sites.
2. SEO Friendliness- No matter which platform you use for your organization. Your website should be SEO friendly so that it can be easily found.
3. WordPress Is Easy To Customize- Websites are in need of continuous changes that’s why WordPress Websites are very popular.
WordPress is definitely the perfect for the small businesses out there as it provides them with almost every facilities to develop a full fledged business website which will help them to grow them their business into a more developed business from a small business.
Thank you for sharing this helpful information with us through this article and letting us know more about it. Keep sharing more such information like this with us in the future also.
Yes, WordPress is a very flexible CMS. You can use it for building any website. From a simple business website to a complex E-Commerce store, a blog, or anything else – whatever you want, WordPress is flexible enough to build it.
Thank you for sharing this information. WordPress is undoubtedly the best platform for small companies since it gives them practically all the tools they need to create a fully functional website.