If you remember there was a time when business handlers and entrepreneurs needed to find a developer just to make minor changes to their websites and content. But with the introduction of WordPress the management of websites got easier. It was a blessing for all the webmasters.
WordPress is well known as a perfect blogging tool, but now it’s better to term it a CMS (Content Management System) since it has grown immensely over the years. This humble platform now holds the potential to build an interactive website. According to present records, WordPress is used all over the globe by tens of millions of people as their preferred web development platform. There is a variety of reasons that describes why it is broadly used to develop websites, but in this blog, you will read about the main reasons why WordPress is ideal for your small businesses.
Surviving today’s stiff businesses challenges can be really tough. Especially for a majority of business managers and entrepreneurs, it is quite daunting to take care of a business website (as it requires regular optimization) on to of your regular duties. This is where WordPress comes in. Entrepreneurs will not only be able to manage their websites but also have complete freedom to enhance the look & feel of the interface without the need to hire a separate developer.
WordPress is an open-source development tool, but still provides plenty of security and customization options to users thanks to the wide variety of available plugins. Plus there are tons of free (and premium) essential tools to unleash WordPress’ power for small and medium businesses. While it’s not necessary to ring the bell of a professional developer or a company to develop a WP-based website for you, you have the option to go it alone or find affordable help through job boards like Upwork. No matter, what way you choose, just make sure that you are using WordPress for your business betterment.
This is only the start of the benefits that come with this tool, and there is a lot to come in this blog. So, let’s dig into the reasons why WordPress great for small business enterprises.
1. WordPress Is Totally Free
Yes! You heard it right. WordPress is completely free. You can download it for free, install it on your website or on a local sandbox environment with ease and then do whatever you want with it. Being the owner of a small business, you’re likely looking to set up your business site with a small upfront cost. WordPress has emerged as a boon for small businesses as it saves the money and time as well.
If you want to see just how affordable WordPress can be, have a look at this post that tallies up the real cost of building a Website with WordPress.
2. Easy and Quick Website Setup
Another major reason that why small businesses should use WordPress is that it can be installed with a single click. This means you don’t need to be an expert with servers or hosting as it doesn’t require hardcore skills.
With hosting plans from Bluehost (just $2.95/mo for shared hosting) and Cloudways (amazing managed cloud hosting) you simply choose WordPress when setting up your account and they’ll install it for you. Or if you choose a managed WordPress hosting plan from reputable companies such as WP Engine or Flywheel you don’t have to lift a finger at all. They specialize in WordPress, so it’s already installed, setup, configured and optimized before you finish signing up for a plan. Even better, managed hosts take care of your installation for you so you can focus on business not your server.
After installation, you will have a wide array of features and functionality which help you with website development. WordPress’ clean, informative and easy to use dashboard makes website setup easy for even brand new users.
3. Open Source Development Platform
It is called open source because anyone can download and use the code available in the WordPress Codex to add functionality to their website (or if you’re advanced, you can extend and reuse the code any way you wish). This is one of the best and most important advantages which makes WordPress a preferred choice for small businesses. To manage the source code, entrepreneurs may hire a WordPress developer, but it is totally their choice as they can also handle it on their own.
4. User-Friendly Interface
Basically, WordPress is created in such a way that all technical and non-technical people can take advantage of it. This is what makes it highly demanding all over the globe. Another important fact of it is that it is quite interactive and user-friendly which allows users to easily create web pages, menus, posts, forms and even let them manage media like videos and images with ease & convenience.
5. Large Online Support Community
It is already discussed that WordPress is a powerful online web development platform for a large community of users. WordPress is known for its excellent online support system. Due to the millions of active users, skilled team of developers, a wide community and discussion forums, anyone can easily find the solution for their problems. Plus there are tons of knowledgeable WordPress blogs that share tips and guides almost daily. It is so, because, most of the WordPress issues have already been discussed here and it is likely that someone definitely knows how to fix it. This is the reason, how WordPress is the best for beginners and small enterprises.
6. Broad Variety of Themes
To start designing a website, what is the most crucial features needed? A perfect design of course! It might be too expensive have your site custom designed by a professional developer. But with WordPress you can opt for a predesigned theme instead. There are thousands of free themes available on in the WordPress.org theme directory as well as on reputable websites such as WPExplorer free themes and our new favorite website Just Free Themes. All of these themes are beautifully designed and can be integrated to create an interactive website.
In addition to free options there are thousand more premium WordPress theme that you can choose from to build your website. Premium themes often come with added features plus support from the developer. If you’re looking for one theme that can do it all checkout the Total WordPress theme, which includes an easy to use drag and drop page builder, lots of simple visual live customization options (colors, fonts, etc) and a bunch of ready made web templates that you can import with just a few clicks. But there are also tons of other niche specific themes on the web for charities, accounting, restaurants and more that can be found on Themeforest (and other marketplaces too of course). For this reason, small businesses choose WordPress as they can find and use the design which exactly suits their brand.
7. Plugins for Every Feature
In order to add some more functionality to your website, you can take help of WordPress plugins that are available for free (or for a small fee) over the web. Like the themes, there are thousands of pre-developed plugins stored in the WordPress plugin directory and there are even more premium plugins avaialbe from marketplaces including CodeCanyon, ThemeIsle, Pippin’s Plugins and more. Plugins are generally easy to use and install, plus they help to add additional functionality to your website.
8. SEO Optimized
Having a website without search engine optimization is quite similar to having no website at all. Today, everyone builds a website by keeping SEO perspectives in mind. This problem has been resolved with WordPress. Websites developed on WordPress are by default SEO optimized as the structure it follows is already acknowledged by the search engines. But WordPress SEO doesn’t stop there. There are tons of great guides and plugins to help you further optimize your onsite SEO for better ranking, but here are just a few to help get you started:
- Best WordPress SEO Tools for 2017 to Improve Search Engine Ranking
- Yoast SEO Installation & Setup Quick Guide for WordPress
- Beginner’s Guide To WordPress SEO: Backlinks, Site Speed And More
9. Highly Responsive Designs
The desire of having a mobile responsive website can be easily fulfilled with the WordPress. Responsiveness is something that every entrepreneur wants not only for the websites but also for their applications and email templates. Lucky for you the majority of WordPress themes are designed to be fully responsive so your website looks great on desktops, tablets and mobile devices. On the off chance your theme doesn’t look pixel perfect on phones you can always use plugins for mobile site optimization.
10. Secure And Reliable
It is true that WordPress is a powerful CMS and web development platform which takes ongoing work consistently and makes it as secure as possible. When it comes to providing security WordPress is at the top. They release regular updates and security patches thereby creating a safer website environment for you.
For any small or startup business, looking to establish a strong web presence can be tough. It can be a serious issue since having a great online presence can come with costs, time and effort which they can’t afford. So the easy and obvious solution to all these concerns is WordPress. Just grab it to develop your business website.
Hopefully this blog post answered all your questions regarding why small businesses should consider WordPress for their business website. Being a business mogul or entrepreneur, it is your responsibility to make right decisions at the right time for success. So don’t think overthink it, just install WordPress and take advantage of all the features that come along with it!
Have any questions or tips to add? Leave a comment in the section below.