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55 Big Name Brands That Use WordPress (and Why)

March 28, 2018

People will say anything to keep their buzz going, and WordPress – just like any other human-made project – has received its fair share of bad mouthing. People (who don’t know so much about WordPress or its potential) say all manner of things against the platform. For instance, it’s not that hard to come across comments such as:

  • WordPress is FREE, so how can it be any good for a commercial project?
  • WordPress isn’t scalable
  • WordPress isn’t secure and stuff like that

Well, I ask permission to call bullcrap on all these unfounded allegations. I mean, if WordPress wasn’t the darling we all know, why would big brands choose to run not one, not two but several of their websites (and applications) on the platform?

To put these and other WordPress myths to rest, I will mention a few (about ten) reasons why popular brands love and use WordPress. Throughout the article I will point you to no less than 55 big brands that use WordPress just to augment my argument. See what I just did there? Augment my argument?

Reasons Why Big Brands Love and Use WordPress

So let’s get into it – here are ten reasons these big name brands love and2 use WordPress to power their websites.

1. WordPress is Easy to Use

Need I explain this? Right from the installation to the time you launch your blog/website, WordPress is coupled with ease of use. You neither need to read manuals to use WordPress nor attend special classes to become a WordPress developer aka contributor. Ease, ease and more ease is the way of WordPress.

A recent survey by WordPress that involved @kaiserfamfound showed that everyone they “…spoke to said that WordPress was the better choice for ease of use, intuitiveness and simpler workflow.” #Word.

BBC America said, “We were able to get the same editing tools and easy-to-use interface into the hands of all our editors.”

Big Name Brands That Use WordPress: NASA

2. NASA

NASA added, “I enable non-technical personnel to contribute to our team’s blog, and they can actually figure it out in WordPress.”

Do you need more proof? Wait, you do? Don’t you use WordPress? Haha.

2. WordPress is Beautiful

Is that not right? Some of the most beautiful (and intuitive) websites out there at the moment run on WordPress. Let me show you a few examples:

007: Inside the World of James Bond keeps fans around the globe up to date on the history of one of the world’s more notorious agents, behind the scenes features, current/upcoming promotions and more.

Enterprise Magazine UK shares relevant travel tips and guides for car rental customers. Because they use WordPress it’s easy for them to customize their web design while keeping it mobile friendly (since their customers/readers are busy driving about).

The Rolling Stones are promoting their merch, new tour, music, film, Las Vegas exhibition and current news with their WordPress site and you have to admit – the bold colors and layout are stunning.

Jay Z runs his website Life+Times on WordPress, where he shares what interests him including style, art, tech, sports and of course music.

Usain Bolt (yes, the fastest man on the planet runs on WordPress too) built his website with WordPress. He uses a custom “Bolt” theme to share news, appearances and other media.

WordPress looks great on every website, and who better than Van Heusen (one of the top selling dress shirt brands) to show you what’s fashionable on the web?

3. WordPress is Scalable

I run a fairly small website on WordPress and that’s a fact. The same cannot be said of CNN. Oh yeah, Cable News Network run their mammoth “blogs” network on WordPress, and without hiccups.

I mean, can you imagine the number of page views CNN pulls in a single day? If WordPress wasn’t scalable, CNN would be in trouble.

CNN is not an isolated case here, we have other big, big websites such as CBS New York…

…the University of Hawaii (which also happens to be powered by the Total WordPress theme)…

…and Boise State University just to mention a few.

4. WordPress is Absolutely Free

This should have come first but wouldn’t that be rather obvious? WordPress is absolutely free to use or in their own words:

WordPress is an Open Source project, which means there are hundreds of people all over the world working on it. (More than most commercial platforms.) It also means you are free to use it for anything from your cat’s home page to a Fortune 500 web site without paying anyone a license fee and a number of other important freedoms.

– WordPress.org

5. WordPress Allows You To Own Your Data

Big brands such as SONY Playstation generate tons of data, some of which might be sensitive. You also generate your own data, and you don’t need anybody else messing around with your bytes. But that aside, integrity is an important aspect to big brands, and the only way to ensure integrity of data is to own everything.

WordPress is just a publishing platform, a secure publishing platform, which allows you to build amazing websites. You own your data – every single byte, and no one, even WordPress’ employees will dip a hand in your content – which is why brand like Microsoft choose WordPress.

6. WordPress Allows You to Launch Quickly

WordPress takes care of the underlying (or structural) codebase, such that you don’t need to write code from scratch when you want to launch new applications. With your website running on WordPress,you just need plugins or a few extra lines of code to get any app up and running. You don’t need to spend hours on end creating new applications because chances are high that there are plugins just for that.

Imagine the amount of time it would take you to create and test a new application for a HTML + CSS static website? The ability to launch quickly is the reason why big brands such as Time magazine have taken to creating most of their web content on WordPress.

“Almost all of our new web content is now created on WordPress,” according to Time Magazine. But it doesn’t end there – other great examples of big brands that create new web content (and applications) using WordPress include:

TechCrunch – one of the top resources for tech, media and nerd-culture on the web.

Following along the same line, The Next Web is an advanced technology blog covering the latest and greatest developments in science, computing, engineering and more. They know their stuff – and they choose WordPress.

7. WordPress is Easy to Integrate With Social Media and Other Services

WordPress may be a blogging (CMS) platform, but its ability to integrate and play well with other services places it well above the fold. With the help of a few social networking plugins, you can spread your message across social media easily and quickly.

That’s not the end of it. Big brands such as AMC’s Walking Dead have integrated a service known as StorySync that brings together fans from across the world. Thanks to this ingenious service, fans of the famous Walking Dead TV series can share “…snap rolls, cool trivia, exclusive video and watch episodes on air.” Tell me, isn’t that dead cool?

If the above Walking Dead illustration doesn’t cut it for you, here’s another example.

Angry Birds is also running their own social promotions and they’re using (you guessed it) WordPress. You will be surprised at the extent WordPress can go as far as integrating with other services go!

8. WordPress is 100% Responsive and Mobile Friendly

Once you place your website on WordPress, you don’t have to break your back backwards trying to make it fit mobile screens. The platform is built on the latest web standards, which means you can build fully responsive websites in a matter of minutes.

wptouch-free-wordpress-pluign

If all else fails, you can always rely on plugins such as WPtouch to render your website on smaller (read mobile device) screens. Let’s put WordPress responsive design to test. Fire up a new tab right now and navigate to any of the following sites:

Big Name Brands That Use WordPress: Quartz

20. Quartz

Quartz is a digital news outlet with a focus on providing mobile news (styled for your handheld electronics) about business and the global economy.

Big Name Brands That Use WordPress: Vogue

21. Vogue

Vogue is one of the best known names in fashion, and you can bet their site is effortlessly mobile ready (and built on WordPress),

Metro UK is a a celebrity and entertainment news magazine that also happens to have a mobile ready WordPress site.

Harvard Gazette shares all the official news from Harvard and it’s various schools. Besides cutting edge content, Harvard knows that WordPress is simply the best when it comes to creating a quality blog.

Have you opened any of the above sites in a new tab? Good. Now, open the same website on your mobile device and experience responsive design at its best. WordPress = responsiveness.

9. WordPress is Dynamic, WordPress is Alive

WordPress is quite flexible and there is absolutely no limit to what you can achieve with the platform. What’s even better is the fact that WordPress is constantly being improved by a worldwide team of contributors. With each new update, we are treated to new features and the dynamism of the platform just never stops. Looking for more great examples? Check out the following sites:

Target shares the daily events, promotions and personal stories on the Target Pulse WordPress blog.

People Magazine can be found on every news stand, but accessing the latest in celebrity news and gossip is made even easier via their supercharged WordPress site.

Mercedes Benz is know around the world for their quality automobiles, so it only makes sense that their website is powered by a top of the line WordPress setup.

10. WordPress is More Than Software, it’s a Community

I will start off by quoting the Consumer Finance Protection Bureau (big brand BTW!):

“Embrace the WordPress community…they’re the source for solving your problems and giving you inspiration to solve theirs.”

The WordPress project attracts hundreds of thousands of contributors from every corner of the globe, which creates a great community where new ideas are born and solutions provided.

“It’s the power of the open source community which makes WordPress as good as it is.” – Interactive One

“It feels great when we’re able to offer fixes that can help the entire community.” – BBC America

“Having all this code available and shared by the rest of the WordPress community makes it easier for us to work on the site.” – NASA

Need I say more?

Even More Big Name Brands That Use WordPress

Now that we’ve covered the why big brands love WordPress, and shared 27 awesome companies who choose WordPress for their websites we thought we’d keep going. Why stop now? So here are even MORE big brands that use WordPress.

Big Name Brands That Use WordPress: Obama

29. Obama

Big Name Brands That Use WordPress: Lifetime Fitness 60 Day Challenge

37. Lifetime Fitness 60 Day Challenge (which happens to be another Total theme user)

Big Name Brands That Use WordPress: The Download

53. The Download Blog (from Cnet)

Big Name Brands That Use WordPress: Matt Mullenweg

55. Matt Mullenweg (founder of WordPress of course)

Conclusion

I figured if I just provided a summary of 55 big brands that use WordPress, there wouldn’t be enough material to chew on. Now that you know why these popular brands love and use WordPress, perhaps you will be inclined to run your next web project on WordPress. If you choose this path, I promise you will never be disappointed. See you around 🙂

name-brands-use-wordpress
Article by Freddy WPExplorer Author
Published on: February 27, 2014
Last updated on: March 28, 2018
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52 Comments

  1. AJ Clarke says:

    Oh and WPExplorer.com also uses WordPress 😉

  2. Wendy Tayler says:

    Excellent blog

  3. Errol Nezar says:

    Good read thanks

  4. Myke Larson says:

    Thanks for putting all of this together in one place. Great read! Time to install more WordPress!

  5. Lael Samuel says:

    This is EXACTLY the wording, and way I was looking for to pitching to my potential Client in utilizing my website service. WORDPRESS ALL THE WAY! Thanks man!

  6. Cece says:

    Thanks for taking the time to put this together, Freddy! Very useful for someone looking to use WorldPress for the first time. Cheers!

  7. soumitra says:

    I love ur articles, so informative and convincing… dispels all wrong notions

  8. kenprincesmith says:

    Truly loved this blog… This gave me many example to show-off for clients! Great Post!

  9. Barry Smoot says:

    Thanks for this article information. It’s great. How well can it handle large databases. Say 65,000+ real estate listings in a SQL database?

    • AJ Clarke says:

      How well can it handle large databases really depends more on how good your server is and how well coded your site is. Even with the smallest database a poorly coded query can cause a site to crash.

  10. Jayaram says:

    Good article. Few corrections,
    1) http://www.gereports.com/ General Electronic (GE) is using tumblr
    2) http://coca-cola.com/ Coca-Cola is using CQ5/AEM

    • Kyla Avatar Kyla says:

      Thanks for the update 🙂 It’s been a while since we posted this, so it makes sense that a few of the brands are trying out different platforms.

  11. Dhimas Adjie Pratama says:

    Thanks bro, now i know what to say to my client why i use wordpress. 🙂

  12. Reginald Chan says:

    Nice article and write up Freedy! Good list and highly important especially when I am in the midst of doing a case study 🙂

    Cheers!

  13. Conspiracy Theory says:

    Dude, perfect. Thanks for this. I couldn’t have put it better, so I’ll just link to it…

  14. Conspiracy Theory says:

    Oh, to add to the corrections, Yahoo! is now using Tumblr too. It might be time for an update to the top 20. You do show up pretty high in the search, so a correction would be helpful.

    Thanks for the Great Stuff!

  15. Kamal Afiat says:

    Love this article. Sometimes clients always underestimate WP. This article is to break their mindset.

  16. Faust says:

    WordPress, from what I see today is being pushed to its limits, I think it can possibly do anything? *giggles*

  17. Leo Amador says:

    This is an awesome article very informative. I found it while searching for names of big brands who use wordpress, but now after reading the comments I realized there has been some updates on the platform that are being used by the brands that you list here. What is the best and easiest way to know if WordPress is being used?

  18. kris says:

    Thanks for this article, I’m thinking to build a digital download store and I was read some of article about WordPress vs drupal, honestly I like WordPress because it’s simple, and I want all of my buddy can use it easily. I’m confuse, how about for digital download store/ marketplace? Do you think wp handle it? My plan is using woocomerce and sell 1000 vector illustrations.

  19. 61designstreet says:

    Great list !! And very informative post….Earlier I was a bit perplexed that which is best wordpress or drupal but after viewing this great list I’am definitely going to go for wordpress.For my website I’am already having the blog section based on wordpress which I find very easy to use but the rest is html based,now I’am definitely going to redesign whole…

  20. North says:

    Thanks … you convene me to use WordPress 🙂

  21. someka1514 says:

    I love WordPress but arguments are misguiding. None of those big brands use WP for their original sites. Just for their blogs maybe. (except for those which are already blogs themselves like techcrunch, mashable etc.) Can you give me an example of a Fortune 500 company which has WP installed on their main domain? No, you can’t. I love WP and use it alot. But thats all.

    • Kyla Avatar Kyla says:

      Off the top of my head, I know that Ernst & Young (a massive big-four global accounting firm) is a Fortune 500 company that uses WordPress for their main website at http://www.ey.com/

      But just because all big businesses aren’t using WordPress this doesn’t mean that they are avoiding WP – they’re stuck in an old way of designing for the web (kind like how my dad insists on calling me from a landline instead of a cell phone). Just give it a bit of time and I think you’ll see more and more Fortune 500s using WordPress as their design teams make the switch.

      • someka1514 says:

        Kyla, I would be really surprised if Ernst & Young used WP for their main website. But they don’t.

        Yes big businesses don’t avoid WP, they just don’t need it. They have enough resources to build their sites with custom code. Of course this doesn’t devaluate WP but nobody would install a CMS if they have more than enough man power, money, IT teams and so on.

        (Your cell phone over line phone example is not relevant in this regard)

        • Kyla Avatar Kyla says:

          Oh shoot – well my bad 😛 too many windows open or something because I could’ve sworn I saw WP on one of the accounting sites I had been on. Never the less, WordPress is a huge part of the internet and definitely has breached the original “blogging platform” label. I honestly believe you’ll see bigger brands using it more often as their developers explore all the awesome things you can do with WordPress.

  22. kanishk005 says:

    Hy freedy, You did a great job. i want some help, please tell me which wordpress theme i can use to feature my company products, Company deals with home decor and electrical appliances,
    thanks.

    • AJ Clarke Avatar AJ Clarke says:

      Hi,

      This is AJ the owner here at WPExplorer – we actually sell a theme called “Total” which can be used for basically any website. It includes a page builder for adding content, many Customizer options for your general styling and a premium slider plugin. As long as you know basic WordPress you can use our theme to create virtually any site. Please check it out if you haven’t yet 😉

  23. Junaid says:

    Thanks for the article. It’s really informative

  24. alanz says:

    Good guide, very detailed. For a beginner in site building it may be interested to know that 99% of sites on the internet are created on CMS. It’s easy to check yourself with cms detector. So, do not worry about the fact that your blog is created for free CMS. It’s normal, no it’s good! WordPress is most popular CMS in the world!

  25. Kasper Kloster says:

    Yeah, when you have a blog it make sense to use WordPress. But if you want to build custom solution, I would look into some kind of framework instead.

    • Kyla Avatar Kyla says:

      Why? WordPress is still a great framework for any other sort of website huge companies use WordPress for their business, school, directory, etc. It’s very efficient. As long as you are a good developer you can do anything with WordPress and you can even “slim” it down if you wanted to cut out some of the bloat. I think it’s a great solution for any site it really comes down to how you develop your site.

  26. Steven Sweek says:

    Okay, I have read the good comments about WP. I am convinced. In fact, I have a blog site now, but I am lost because 1)I don’t know how to access my site, 2) how do I choose a background for my site, 3) how do I go about entering text (do I use Write app?), and on and on. I guess I am impatient. I would like to start blogging, but I don’t know how to even start the process. Oh, I have read the how to get started instructions, but I have already chosen a plan and, as I said, I have a site. Am I making this way too hard? Probably. Steven Sweek

    • Kyla Avatar Kyla says:

      Yay! I’m so glad you chose WordPress 🙂 Once you figure out the basics it’s super easy to run your blog. Here are some quick answers to your questions:

      1. To log into your website you should be able to fins a link to login in your hosting account (this is different for each host, so you’ll need to check their docs to find it) or you can go to yoururl.com/wp-admin and use the username and password you created when setting up your web hosting plan.

      2. Now that you’re logged in you can change your backgrounds. WordPress uses themes for the general website design, so you can go to Appearance > Themes to choose a free theme to install (or you can keep the default theme – it’s up to you). Once you like your theme go to Appearance > Customize and use the options in the live customizer to tweak your site design. Different themes offer different design options, but you can always use a plugin like this one to tweak colors/backgrounds on any theme.

      3. Lastly to start blogging go to Posts > Add New and get typing! You can see more instructions in our guide on how to start a blog but it’s super easy once you get going!

  27. Maryam says:

    Hi Kyla
    Thank you for you very informative post,personally worked as developer started from classic ASP and stucked in different versions of ASP.net am very far from open sources and CMSs,
    NOW, I’m going to run a startup, using something like a video sharing and video hosting website with all kind of tagging , full content search, profiling ,… and I really don’t want to lost myself in codes, So I need to know If I can use wordpress for that matter, is it scaleable, trustable and suitable for my purpose?

    thank you in advance

    • Kyla Avatar Kyla says:

      You can definitely run a video hosting/sharing website with WordPress and there are actually some ready-made video WordPress themes that have many/most of the features you’ll need. Just please don’t skimp on your hosting! Because videos use a lot of resources the most important factor will be choosing a good hosting plan that can handle your users uploading, watching and commenting. Cloud hosting would probably be a good fit since it’s affordable and super easy to scale up. I personally like Cloudways since they have an easy to use interface, but if you’re tech savvy you can go directly through a cloud host like AWS or DigitalOcean.

  28. shimran says:

    Thanks for sharing this piece of information with us. WordPress is best plate form for any kind of site.

  29. sean says:

    Wow that amazing all of these sites are done on WordPress.com.

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