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10 Marketing Automation Tools for WordPress Businesses

September 1, 2021
Marketing Automation Tools for WordPress Businesses

Marketing automation plugins can save you valuable time when managing your marketing strategy. Relying on the best tools for your WordPress site can provide many benefits, unfortunately, website owners often fail to use it. Either they end up choosing irrelevant marketing tools or they are not aware of which tools can be most useful.

Why are Marketing Automation tools helpful for WordPress?

If your mind circles around the same question, then here is the answer for you. Irrespective of the business type,  marketing automation tools can do good for every business. And as it applies to WordPress,  marketing automation plugins have become a logical part of even small websites. When there is a super booster, would you choose the tortoise path? No, right?

So what can these plugins do for you? Marketing automation tools help to increase personalization and tailor the unique experience to your customers. They can also bring consistent brand visibility. The less you have to focus on manual management, then the more potential your website or business will have to grow.

Marketing automation tools can handle different responsibilities including brand visibility, sending mails, gathering customer feedback, customization based on user preference, etc. Simply, they help in boosting your growth and provide an efficient workflow for your website.

Now, it’s time to learn which marketing automation tools you should choose from. Fortunately, there are several marketing automation tools available. It is critical to select the ones that best meet your specific WordPress site’s requirements.

Disclaimer: WPExplorer is an affiliate for one or more products listed below. If you click a link and complete a purchase we could make a commission.

1. HubSpot


When it comes to marketing automation tools with a lot of functionality, HubSpot is at the top of the list. It has a comprehensive set of capabilities, including marketing, sales, and support software. It can work in tandem with HubSpot’s free CRM.

Access to your information and growing activity will be the same as before, based on your personalization. HubSpot’s marketing automation tools, which are accessible via a user-friendly visual board, may be used to create a variety of conditional workflows.

To make the process unique, it also automates email list responders. It also improves the user experience on your website. Hubspot, a great WordPress plugin, seamlessly integrates with Facebook, Eventbrite, Adwords, Zapier, etc.

Pricing: The plugin is free, but you can upgrade starting from $45 per month (when billed annually).

2. SendinBlue

Sending Blue

SendinBlue, a digital business, has evolved into an email marketing platform, allowing users to offer sophisticated marketing automation tools.

The wordpress plugin has a machine learning AI that supports bulk email marketing and email open rate. SendinBlue includes a number of useful functions, such as lead scoring and reporting. It also has a free version that allows users to use the company’s basic marketing automation and email tools. In the basic email marketing features of SendinBlue, you can send 300 emails per day.

Pricing: SendinBlue offers a free plan, and paid options start from $25 per month.

3. Zapier

Zapier WordPress Integration

Zapier, an online WordPress marketing automation platform, is the greatest translator for transferring data between languages. Zapier does not require any coding. It also creates a “zap” that connects to two or more apps and automates actions.

Zapier keeps track of all of your apps and executes the actions you have set up. Zapier, for example, automatically schedules meetings for you. It also interacts with 1,000 other apps and establishes a zap connection with them. You can save a great amount of time with this wordpress plugin as it helps in increasing productivity too.

Pricing: There are both free and paid versions. The paid plan starts at $19.99 per month.

4. WP Chatbot by MobileMonkey

WP Chatbot by MobileMonkey

Mobile Monkey is a WordPress marketing automation plugin that is both free and simple to use. The WordPress Chatbot plugin also aids in customer service on several platforms, such as Facebook. Mobile Monkey’s live chat features are totally automated, so you won’t have to exert any effort to keep your clients interested.

Using a Facebook Messenger automation plugin, you can keep all of the messages from your website, Facebook page, and another integrated inbox in one place. You may also view the history of conversations and user profiles. It also allows you to send all of your contacts follow-up marketing and promotions. Added to the above features, the WordPress plugin has an automated lead quality checker with follow-ups.

Pricing: There is a free version available. Pricing for additional features starts at just over $20 per month (for annual plans).

5. Active Campaign

Active Campaign

Active Campaign, one of the top marketing automation plugins, provides small businesses with integrated email marketing and CRM solutions. For this aim, there are a number of sophisticated and adaptable marketing automation capabilities accessible.

However, if you select Active Campaign, it will become a more advanced tool. For a beginner, it might not be the greatest solution. Instead, it can be a useful tool for seasoned marketers. It has a steep learning curve that is well worth your time and money. Active Campaign, the WordPress plugin, instead of replacing the marketers, get along with them to boost the performance of the campaign.

Pricing: The Lite plans costs $15 per month, though there is a free trial.

6. Pardot


Salesforce’s Pardot has been a popular cloud automation product for business owners. Many entrepreneurs are investing time and money to learn more about Pardot. It helps you track the success of your marketing campaigns because it includes capabilities like email marketing, CRM integration, lead scoring, lead nurturing, and ROI reporting.

Pardot makes it simple to track user behavior on your website. It also performs predictive analysis using the parameters you choose. It enables you to maximize your marketing efficiency while also increasing your team’s overall productivity. The WordPress plugin helps in providing account-based marketing solutions to the users.

Pricing: The growth plan from Pardot starts at $1,250 per month.

7. CoSchedule

CoSchedule Free WordPress plugin

CoSchedule provides the right solution for planning and strategizing the social media content. Every eCommerce store needs a strong presence on the social media platform. In that case, CoSchedule helps you to map all the content. It becomes easy to get a bird’s eye view of your customers.

Added, the suggestions of CoSchedule’s suggestions will make the process clear and help you to resonate with the growth factor. You can also reuse and create content similarly. You can organize your marketing with this amazing WordPress plugin.

Pricing: You can opt in for CoSchedule from $29 per month.

8. Retainful

Retainful – WooCommerce Abandoned Cart Recovery

Retainful, the best cart recovery plugin, has become a popular marketing automation tool for many eCommerce business owners. Every eCommerce store loses its conversion due to an increased cart abandonment rate. This is why Retainful is useful for eCommerce store owners. It is an email marketing tool that helps in sending abandoned cart recovery emails to customers who have abandoned their carts.

You can send customized cart recovery emails using Retainful’s attractive templates. The analytical dashboard will help you to monitor the email campaign easily. The abandoned cart recovery wordpress plugin helps you to increase your conversion rate thereby reducing the cart abandonment rate.

Pricing: Both free and paid plans are available. Paid plan starts from $19 per month.

9. Affiliate WP

best affiliate wordpress plugins affiliatewp

Affiliate WP is a wonderful marketing automation tool, especially for affiliate marketing lovers. It works great with the affiliate coupon plugin for WordPress. You can also extend Affiliate WP’s abilities by using add-ons offered.

Affiliate WP seamlessly integrates with tons of tools including WPForms. It approves requests manually to provide a simple affiliate registration. Affiliate WP’s reporting and real-time graphs help the user to stay on top of their affiliate campaigns. It is a beginner-friendly WordPress plugin with tons of prebuilt templates.

Pricing: The plugin starts from $149 per year.

10. Drip

Drip for WordPress

Drip, an email marketing automation tool, is specially designed for eCommerce businesses. It works with every eCommerce tool. It helps in creating personalized content, automates campaigns, and alters according to customer behavior. Drip also offers the best marketing process apart from email marketing.

It drives consistent growth and makes customers fall for your eCommerce store. It helps in diverting the customers towards your store and complete the purchase. The wordpress plugin has a wonderful feature that has email engagement metrics. It helps you to analyze your email campaign.

Pricing: After the free trial, plans start from $19 per month.

If you are a marketer or an eCommerce store owner looking to expand your business, now is the moment to implement these WordPress marketing automation plugins (and as a bonus, you might want to consider pairing them with Uncanny Automator to further streamline and automate processes). The best marketing automation tool will be fully dependent on technical skills and will help you boost your marketing strategy while staying within your budget.

You are never too late. Pick up the most relevant automation tools that can boost your online business.

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