Growing your list is essential if you want to have a successful business or a blog. One of the best ways to grow your email list is with popups. Love them or hate them, popups are a proven way to increase your conversions. But, if you want your popups to be effective, you have to ensure they have an attractive design as well as show them at just the right time. There are many plugins for WordPress that make it easy to create popup forms. ConvKit is one such popup plugin for WordPress.
In this post, we’ll take a look at what ConvKit does, why you should use it, and go over its core features and pricing options.
What Is ConvKit?
ConvKit touts itself as the intelligent popup plugin for WordPress that will help you increase your conversion rates. The plugin promises to help you create attractive popups with exit-intent technology.
You can use the popups to grow your email list, create gamified popups that boost customer loyalty, use FOMO-based messages to increase your conversions, and more. It integrates with third-party email marketing providers and offers a number of pre-made templates for various popup types.
Why Use ConvKit?
The main reason to use ConvKit is that it’s a plugin designed with conversions in mind. Whether you want to grow your email list or increase the number of sales in your online store, this plugin has the widget for it.
Beyond that, you can also gather feedback from your visitors and set up cart abandonment campaigns.
ConvKit Core Features
ConvKit offers several different features to help you design an attractive popup that shows at the right time. They include different popup types, in-depth popup display controls, and various styling options. Let’s take a closer look at those features.
ConvKit offers different popup types for your campaigns. You can create popups for holiday promotions or to promote special offers. You can also offer document or media downloads or share your best deals with them.
What’s interesting about ConvKit is that you can also create popups to gather feedback from your visitors. You can ask them about their level of satisfaction with your service or products as well as more specific questions such as what’s their favorite product.
In addition to that, ConvKit allows you to create popups with FOMO or scarcity-based messaging. For example, you can create widgets that show how many visitors have added a certain product to their cart as well as offer limited time coupons and deals.
Popup Display Controls
Once you’ve decided what type of popup you want, you can fine-tune where, when, and how it displays. For starters, there are several different positions to choose from for your popup. These include top right, left, and center, bottom right, left, and center, or a center position.
You can control when the popup will show up:
- As an exit-intent
- On scroll
- When someone revisits your site
- After someone has been on your site for X seconds
You can also target visitors by type of referrer. For example, you can target visitors if they come from a specific domain or URL. You can also target them based on the amount they have in their cart or if they’ve added a certain product.
ConvKit offers an easy to use WYSIWYG editor that lets you see your changes as you’re making them. You can style every aspect of your widget, from colors to fonts, and even the dimensions of the widget.
It’s worth mentioning that they have a library with more than 50 pre-made widgets so you don’t have to start from scratch. The designs look modern and there are several different styles for each widget type. Pair that with the breadth of customization options, you can easily create a unique looking popup that matches your site.
Email Marketing Platform Integrations
With those technical details out of the way, let’s talk integrations. At the time of writing this article, ConvKit integrates only with Mailchimp and Sendinblue. This is one area where the plugin falls short as more email marketing integrations would be nice. However, the developers say more integrations are on the way.
It’s worth mentioning that you can download a list of your subscribers from your dashboard at any time. You can then upload that file to your marketing provider. Keep in mind that you’ll have to set a reminder for yourself to do this regularly so you can actually email your users.
Another thing to keep in mind is that this manual approach could be tedious. As an alternative, you could sign up for a free Mailchimp account and then use a tool like Zapier or Automate.io to connect Mailchimp with your preferred email marketing service.
Other Notable Features
Aside from the features we mentioned above, there are a few more notable features that ConvKit has to offer.
- In-depth analytics that allow you to see how each of your popups is performing
- Add countdown to your pop ups to increase urgency
- Create campaigns and target new, returning or frequent visitors
- Easily duplicate the campaigns to save time and effort instead of building them from scratch
- Schedule your campaigns to run daily
- Control what happens when visitor closes a popup
- Instantly reveal free download on the second page of popup
- You can add multiple users to your account
Ease of use
When it comes to ease of use, ConvKit offers a smooth user experience, even if you’re a complete beginner. The installation process works like any other WordPress plugin but you will have to sign up for a pro account through their website.
Once that’s done, you can install the necessary bit of code by adding it to your header area or by using the Google Tag Manager.
The popup editor is rather straightforward and you can see the changes as you’re making them. The styling options are easy to use as well and they feel very familiar to the WordPress customizer.
This is a feature-rich plugin but it doesn’t feel overwhelming so it’s definitely beginner-friendly.
Now that you know what ConvKit has to offer, let’s take a look at the pricing options. As mentioned earlier, ConvKit is a premium plugin. You can download it from the official repository but this will give you a 30-day ConvKit free trial during which you can test out its features.
ConvKit offers four different pricing plans:
- Basic — the Basic plan gives you the option to create unlimited campaigns and is limited to 10000 displays per month. It also includes all widget types and basic display targeting options, device targeting options, chat and email support. It costs $19/mo or $190/year.
- Growth — the Growth plan offers all the features from the Basic plan as well as advanced display targeting rules such as exit-intent technology, daily scheduling, and email marketing integrations. It’s limited to 20000 monthly displays and costs $29/mo or $290/year.
- Professional — this plan includes features from the previous plans as well as multi webshop management and the ability to add sub-users to your account. It’s limited to 50000 displays per month and costs $49/mo or $490/year.
- Ultimate — the Ultimate plan includes features from the previous plans and is limited to 150000 displays per month. It also gives you access to a dedicated VIP account manager. The price for this plan is $129/mo or $1290/year.
In addition to the plans above, there’s also the option to create a custom plan but you need to contact their staff to get the pricing details.
Final Verdict: Is ConvKit Worth It?
ConvKit offers a nice set of features that make it easy to create good-looking popup forms. You can create different types of campaigns that help you grow your email list as well as increase conversions in your online store.
What’s nice about the plugin is that it’s easy to use and set up and you can customize each widget to your heart’s content. As mentioned earlier, the only downside of the ConvKit plugin is that it only integrates with Mailchimp and Sendinblue, for now.
However, you can work around this limitation either by downloading the subscriber list and uploading it to your preferred email marketing service or with the help of Zapier.
All things considered, the ConvKit plugin looks to be a promising plugin with a decent set of features so it’s definitely worth signing up for the free trial and exploring everything it has to offer.