People will say anything to keep their buzz going, and WordPress – just like any other human-made project – has received its fair share of bad mouthing. People (who don’t know so much about WordPress or its potential) say all manner of things against the platform. For instance, it’s not that hard to come across comments such as:
- WordPress is FREE, so how can it be any good for a commercial project?
- WordPress isn’t scalable
- WordPress isn’t secure and stuff like that
Well, I ask permission to call bullcrap on all these unfounded allegations. I mean, if WordPress wasn’t the darling we all know, why would big brands choose to run not one, not two but several of their websites (and applications) on the platform?
To put these and other WordPress myths to rest, I will mention a few (about ten) reasons why popular brands love and use WordPress. Then, I will point you to twenty (20) big brands that use WordPress just to augment my argument. See what I just did there? Augment my argument? Haha 🙂
Enjoy, and don’t forget to bring the fight to the comment box below!
Reasons Why Big Brands Love and Use WordPress
1. It’s Easy To Use
Need I explain this? Right from the installation to the time you launch your blog/website, WordPress is coupled with ease of use. You neither need to read manuals to use WordPress nor attend special classes to become a WordPress developer aka contributor. Ease, ease and more ease is the way of WordPress.
A recent survey by WordPress that involved @kaiserfamfound showed that everyone they (@kaiserfamfound) “…spoke to said that WordPress was the better choice for ease of use, intuitiveness and simpler workflow.” #Word.
BBC America said, “We were able to get the same editing tools and easy-to-use interface into the hands of all our editors.”
NASA added, “I enable non-technical personnel to contribute to our team’s blog, and they can actually figure it out in WordPress.”
Do you need more proof? Wait, you do? Don’t you use WordPress? Haha.
2. WordPress is Beautiful
Is that not right? Some of the most beautiful (and intuitive) websites out there at the moment run on WordPress. Let me show you a few examples:
- Enterprise Magazine UK
- The Rolling Stones
- Justin Timberlake
- Usain Bolt (Yes, the fastest man on the planet runs on WordPress too!)
- Van Heusen
- Et cetera, et cetera
3. WordPress is Scalable
I run a fairly small website on WordPress and that’s a fact. The same cannot be said of CNN. Oh yeah, Cable News Network run their mammoth of a website on WordPress, and without hiccups. I mean, can you imagine the number of page views CNN.com pulls in a single day? If WordPress wasn’t scalable, CNN would be in trouble. CNN is not an isolated case here, we have other big, big websites such as CBS New York, Harvard Business Review Blogs, and Boise State University just to mention a few.
4. WordPress is Absolutely Free
This should have come first but wouldn’t that be rather obvious? WordPress is absolutely free to use or in their own words:
WordPress is an Open Source project, which means there are hundreds of people all over the world working on it. (More than most commercial platforms.) It also means you are free to use it for anything from your cat’s home page to a Fortune 500 web site without paying anyone a license fee and a number of other important freedoms.
5. WordPress Allows You To Own Your Data
Big brands such as Coca-Cola and SONY generate tons of data, some of which might be sensitive. You also generate your own data, and you don’t need anybody else messing around with your bytes. But that aside, integrity is an important aspect to big brands, and the only way to ensure integrity of data is to own everything. WordPress is just a publishing platform, a secure publishing platform, which allows you to build amazing websites. You own your data – every single byte, and no one, even WordPress’ employees will dip a hand in your content.
6. WordPress Allows You to Launch Quickly
WordPress takes care of the underlying (or structural) codebase, such that you don’t need to write code from scratch when you want to launch new applications. With your website running on WordPress,you just need plugins or a few extra lines of code to get any app up and running. You don’t need to spend hours on end creating new applications because chances are high that there are plugins just for that.
Imagine the amount of time it would take you to create and test a new application for a HTML + CSS static website? The ability to launch quickly is the reason why big brands such as Time magazine have taken to creating most of their web content on WordPress.
“Almost all of our new web content is now created on WordPress.” – Time
Other great examples of big brands that create new web content (and applications) using WordPress include:
7. WordPress is Easy to Integrate With Social Media and Other Services
WordPress may be a blogging (CMS) platform, but its ability to integrate and play well with other services places it well above the fold. With the help of a few social networking plugins, you can spread your message across social media easily and quickly.
That’s not the end of it. Big brands such as AMC’s Walking Dead have integrated a service known as StorySync that brings together fans from across the world. Thanks to this ingenious service, fans of the famous Walking Dead TV series can share “…snap rolls, cool trivia, exclusive video and watch episodes on air.” Tell me, isn’t that dead cool?
If the above Walking Dead illustration doesn’t cut it for you, here are more examples:
- The Washington Post Supergrid
- The Wall Street Journal Streams
- La Vespa Vita Flickr and Instagram photo grid
You will be surprised at the extent WordPress can go as far as integrating with other services go.
8. WordPress is 100% Responsive and Mobile Friendly
Once you place your website on WordPress, you don’t have to break your back backwards trying to make it fit mobile screens. The platform (especially the new version WordPress 3.8.1) is built on the latest web standards, which means you can build fully responsive websites in a matter of minutes.
If all fails, you can always rely on plugins such as WPtouch to render your website on smaller (read mobile device) screens. Let’s put WordPress responsive design to test. Fire up a new tab right now and navigate to any of the following sites:
Have you opened any of the above sites in a new tab? Good. Now, open the same website on your mobile device and experience responsive design at its best. WordPress = responsiveness.
9. WordPress is Dynamic, WordPress is Alive
WordPress is quite flexible and there is absolutely no limit to what you can achieve with the platform. If you’re in doubt, check out these 40 great examples of WordPress websites. What’s even better is the fact that WordPress is constantly being improved by a worldwide team of contributors. With each new update, we are treated to new features and the dynamism of the platform just never stops. Looking for more great examples? Check out the following sites:
“We use WordPress as a flexible platform – it’s a CMS that we adapt to a whole bunch of needs.” – NASA
10. WordPress is More Than Software, it’s a Community
I will start off by quoting the Consumer Finance Protection Bureau (big brand BTW!):
“Embrace the WordPress community…they’re the source for solving your problems and giving you inspiration to solve theirs.”
The WordPress project attracts hundreds of thousands of contributors from every corner of the globe, which creates a great community where new ideas are born and solutions provided.
“It feels great when we’re able to offer fixes that can help the entire community.” – BBC America
“Having all this code available and shared by the rest of the WordPress community makes it easier for us to work on the site.” – NASA
“It’s the power of the open source community which makes WordPress as good as it is.” – Interactive One
Need I say more?
Twenty (20) Big Brands That Use WordPress
Now that we’ve covered the why part of big brands loving WordPress, here is that list of twenty (20) big brands that use WordPress.
- Digg Blog
- eBay Blog
- People Magazine
- Network Solutions
- Mozilla Firefox
- Reuter’s Blog
- VW’s Think Blue Blog
- NYTimes Blogs
- General Electronic (GE)
- Plus these and all the examples mentioned in this article 😉
I figured if I just provided a summary of twenty (20) big brands that use WordPress, there won’t be enough material to chew on. Now that you know why these popular brands love and use WordPress, perhaps you will be inclined to run your next web project on WordPress. If you choose this path, I promise you will never be disappointed. See you around 🙂