Did you know 7/10 people who add products to a shopping cart usually leave without completing the purchase? Whether the customer was distracted mid-transaction or just browsing, abandoned carts is a huge challenge for many e-stores big or small.
From ecommerce studies, abandoned carts make up a big chunk of lost sales. One study, in particular, found out that abandoned carts cost online businesses more than $2 trillion per year, and boy, is that a huge figure or what?
The good news is you can recover at least 30% of abandoned carts on your WordPress-based e-store. In the process, you end up offering your customers a better user experience, promote return business and make more money.
You can try to recover abandoned carts manually but I don’t see why you’d want to do that especially when we have a handful of plugins to do the heavy lifting. And in today’s serving, we show you 10 of the best WordPress abandoned cart plugins to save your day. We shine light on both free and premium WordPress abandoned cart plugin options. But no matter the option you choose, we always recommend selecting a plugin that fits your needs. That being said, let us help you to recover abandoned carts like a pro!
1. Abandoned Cart Lite for WooCommerce
The first plugin on our list is none other than Abandoned Cart Lite for WooCommerce by Tyche Softwares. We somehow managed to squeeze the lite version in the Abandoned Cart Pro review just the other day, so I will try to keep things short.
With a nice suite of features, Abandoned Cart Lite for WooCommerce is an easy-to-use plugin that helps you to recover sales on autopilot. On top of helping customers to complete purchases straight from their mailboxes, the plugin allows you to view abandoned cart order info including products abandoned, and so on.
The plugin can also recover abandoned guest carts i.e., carts left behind by non-logged-in customers. Additionally, you can create unlimited email templates, set sending intervals and do so much more without breaking a sweat.
Abandoned Cart Lite for Woocommerce is brilliant and does exactly what it promises. Give the lite version a test drive to get a sense of what the pro version has to offer.
2. Save Abandoned Carts
Officially known as WooCommerce Live Checkout Field Capture Pro, the plugin is the bigger and badder version of a similarly named free version.
Going at a current asking price of $37 bucks, Save Abandoned Carts helps you to recover abandoned carts with features such as automated email notifications, seamless MailChimp integration, exit intent popup, clean and lightweight design, multi-language support and so on.
Perhaps you should check out why the plugin has 5-star ratings only. Why? Because some users say it works like a charm, others say it is a true masterpiece, and we say Maravilloso! A shorter plugin name next time maybe?
3. WooCommerce Recover Abandoned Cart
Next, elite author FantasticPlugins takes center stage with a cart recovery plugin like no other. You can clearly tell the developer is serious about helping you to recover your carts, thanks to a nice suite of features that have made WooCommerce Recover Abandoned Cart a darling of more than 3.9k customers.
The plugin is a WooCommerce extension that allows you to automatically send follow-up emails using templates at specific times.
Additionally, you can recover carts abandoned by either logged-in members or guests. Thirdly, you can create an unlimited number of mail templates offering you plenty of options to recover sales using coupons and other incentives. In addition, you can track user clicks, meaning you can tell the mail templates that have the most impact.
If you don’t want to send out recovery emails automatically, you can use the manual option, which offers you even more control over scheduling. The plugin can also capture phone numbers if you’d like to follow up via phone. The plugin is translation-ready and has plenty of shortcodes among other features.
Don’t we all love solutions that leverage the power of modern-day technology? Things get even better if the tech in question is something you are already familiar with. Ladies and gentlemen, say a big hello to CartBack, a nifty plugin that brings the power of Facebook Messenger to cart recovery.
In other words, CartBack allows you to recover abandoned carts and boost your conversion rates using the Messenger app, which has an open rate of over 85%. In a matter of seconds, you can send recovery messages to all users who have your products in their carts. The average open rate for CartBack is 90% since you can reach users directly on all devices with Facebook Messenger.
You can even send coupons to users automatically, which means great things for your conversion rates. And thanks to shortcodes, you can display a “Send to Messenger” button anywhere on your website. You can use this button to create CTAs for free items, ebooks, coupons and so on.
On top of that, CartBack ships with a great analytics dashboard that offers you information that’s useful for cart recovery and remarketing purposes. You can easily customize the message you send and set time intervals for your reminders.
Then we have Recart, a fantastic free plugin that takes your cart recovery game to the next level. With six powerful features, Recart helps you to make more money by allowing you to recover carts and remarket to your users.
For starters, Recart comes with Facebook Messenger, which is a great way of boosting sales, according to an article by OptinMonster. Recart offers you automated Messenger campaigns that are great for recovering abandoned carts and sending receipts as well as shipping notifications with discount codes.
On top of that, you can use this feature to send coupon reminders and follow up messages after purchase. Additionally, the plugin helps you to grow your Messenger audience without bothering users to sign up using email, which is a great plus.
If you’d like to collect email addresses, you can use the Add to Cart Popup feature. In no time, you can build a highly profitable email list that’s made up of interested prospects or would-be customers. You can customize the popup using templates to match your brand.
Moreover, you can export the email list you build using Recart to any email software, which allows you to send ongoing newsletters to drive even more sales. Other features include automated abandoned cart email campaigns, push notifications, form autofill, check-out tracking, text messages (coming soon), plenty of integrations and more.
6. Abandoned Cart Reports for WooCommerce
Trying to track abandoned carts manually without a tool is hard if not impossible. Abandoned Cart Reports for WooCommerce makes the process as easy as A, B, C. How? The plugin offers you plenty of insight into the number of abandoned carts your store is recording.
It features a unique analytics dashboard and data pages that help you to stay on top of all abandoned carts on your store. Abandoned Cart Reports for WooCommerce gathers a lot of data about users including email and IP address.
In addition, it shows you the carts and amount of money you can recover among other things.You can then follow up and recover carts manually. It’s a simple and effective tool to view what customers wanted to buy.
Does what we need it to do. Gives us data so we can take action and reduce abandonment. We had a couple of questions and the developer was incredibly helpful. – mjnewman
As far as recovering abandoned carts go, email reminders produce the best results – helping you to recover about 40 – 50% of all abandoned carts without breaking a sweat. The developer behind Retainful understands this clearly and has streamlined the email reminder process to win you more business on the fly.
The plugin is best known for features such as automatic abandoned cart recovery emails, single-click recovery using a unique link in the abandoned cart email, unlimited email templates & reminders, order details in recovery emails, coupons, shortcodes and extensive reports among others.
Retainful is pretty much like some of the WordPress abandoned cart plugins on our list, but it shines above thanks to a more streamlined and optimized email recovery process.
8. YITH WooCommerce Recover Abandoned Cart
While you can make design changes to your checkout pages to reduce cart abandonment rates, there are other causes of cart abandonment that are completely out of your control. What is within your control, however, is reaching out to abandoners and nudging them to return and complete the purchase.
YITH WooCommerce Recover Abandoned Cart was built for this exact purpose. With a suite of helpful features, you can reduce your abandonment rates significantly and improve user experience.
Wondering what to expect?
The plugin ships with time span, customizable email (content, subject and sender) and the option to send a single or bulk email. If you want more, YITH WooCommerce Recover Abandoned Cart Pro includes brilliant features such as notifications for recovered orders, multiple email templates, coupon generator, email scheduling for automatic delivery, detailed stats, WPML-ready, and member/guest cart recovery among other things.
Wonderful plugin, with just the options I needed. I did my research and the fact that support supposed to be good at YITH, pushed me over the edge to buy it from you. Could not find a lot of differences between this plugin and the woo original, but indeed, with regards to the support, I am 100% satisfied. Thank you. – Robin Veld
YITH offers three subscriptions for their Pro plugin priced $79 for a single site, $112 for 6 sites and $190 for 30 sites. You can also spring for the $278 per year Club subscription which offers you access to all YITH themes and plugins. They also offer a free version.
9. Cart Recovery for WordPress
Bought to you by renowned WordPress core developer and contributor Lee Willis, Cart Recovery for WordPress is yet another well-received, well-rated and well-maintained abandoned cart plugin at WordPress.org.
The plugin starts tracking names and emails as your customers enter these details at checkout. Secondly, you get fully automated cart repopulation and recovery emails. Cart Recovery for WordPress is compatible with Easy Digital Downloads, Restrict Content Pro, WP e-Commerce, WooCommerce, and GDPR compliance tools straight out of the box.
To offer you a bird’s eye view of your abandoned cart recovery endeavors, you get detailed stats right in your WordPress dashboard. The free version of Cart Recovery for WordPress is great to start recovering carts like a boss. But the premium version does include more features.
10. Conversio for WooCommerce
Last but not least, we have Conversio for WooCommerce. Which by the way is more than just an abandoned cart plugin. It’s a fully-fledged marketing automation tool. Per the author, it helps to “…increase customer lifetime value by sending marketing campaigns, automated emails using data-driven features and powerful segmentation.”
The plugin comes with features such as seamless integration with WooCommerce, supercharged segmentation with great personalization options, highly converting templates, detailed metrics, receipts, abandoned cart emails, follow up emails, newsletters, product reviews, and great support to sweeten the deal.
Conversio has become an essential tool for our online shop and event marketing. Streamlined, easy to use and wonderfully designed templates. Extremely responsive and helpful support. – emcini
Abandoned carts present a real problem for many WordPress store owners. Now with the help of this list, we hope you can now choose the perfect abandoned cart plugin to reduce abandoned cart rates, offer better user experience and make more money.
Which is your favorite WordPress abandoned cart plugin? Let us know in the comments. Thanks in advance and cheers to successful cart recovery!