When you consider adding new content to your website or blog, you’re likely to think about creating original articles or posts. This is only natural, and most sites will want to prioritize unique content. However, it can also be a smart move to source and share relevant third-party content with your readers whenever you have the opportunity.
One of the best things about the internet is how much information it provides access to – there’s an article or website out there about almost anything. Linking out to this content, or curating it into helpful resources, is both a service to your readers and an excellent way to take some of the pressure off of yourself.
In this article, we’ll talk about why you might want to share third-party content, and discuss the most common ways to do so. Then we’ll introduce three handy WordPress plugins to help you get the job done. Let’s get started!
Why You Should Consider Sharing Content on Your Website
It’s important to have plenty of quality, original content on your website. Sharing your own unique ideas positions you as an expert, and including too much duplicate content on your site is harmful for search engine optimization. However, it’s also very beneficial to reference and share external content alongside your own work.
Sourcing and sharing relevant third-party content is a smart idea, for the following reasons (and more):
- It relieves your workload – you can include more useful content on your site without having to do everything yourself.
- Offering external sources and citations improves the credibility of your own content.
- You can position yourself as a knowledgeable authority by pointing readers to the best places to find information.
- Sharing others’ content is an excellent way to foster connections and relationships.
If you never link to or share external resources, you’re missing an opportunity to become part of the larger conversation that already exists online. So try to find a balance between original and shared content that works for you.
How to Share Content on Your WordPress Website
Now let’s discuss how to actually start sharing third-party content. There are plenty of options out there, and the best approach for you will depend on your site, field, and audience. Most likely, you’ll want to use a combination of strategies.
Here are a few of the most effective approaches:
- Simple linking. Creating external links within your content is easy, and enables you to provide citations, along with further information you don’t have time (or room) to cover yourself. It’s a basic strategy that anyone can benefit from.
- Content aggregation. This approach uses RSS feeds to automate the process of content sharing. You can embed feeds on your site to pull in and display relevant content from around the web. This provides your readers with real-time updates on important information and saves you a lot of time.
- Content curation. Curation is the process of finding outside resources and presenting them to your readers though a blog post, newsletter, social network, or some other method. It’s perhaps the most time-intensive of these options, but can provide the most control and potential value.
All of these approaches require a little upfront work. Fortunately, WordPress offers plenty of tools to help you implement content sharing strategies.
3 Plugins to Help You Source and Share Relevant Content on Your WordPress Website
One of the best things about WordPress is that there’s a plugin for just about anything you might want to do. Finding the perfect plugin can be difficult, though, so below we’ve gathered together three of the best options for sharing third-party content.
1. Editorial Assistant
If you want to focus on external links, Editorial Assistant can help you out. It’s an easy-to-use plugin that integrates into the WordPress dashboard, showing you related posts and images while you write. You can choose the ones you like and include them in your content immediately. Editorial Assistant saves you a lot of effort by searching for related blog posts on its own, so you can cut down on time spent researching.
- Display related blog posts and thumbnails in your own content
- Add related images quickly (along with automatic image credits)
- Enable other bloggers to see your own posts as suggestions
The potential downside of Editorial Assistant is that it only shows you blog posts from within the network of bloggers using the plugin. However, that’s a large enough pool to give you plenty of options, and this plugin is completely free – so there’s no harm in giving it a try.
2. WP RSS Aggregator
If the idea of content aggregation intrigues you, this is the plugin to check out. WP RSS Aggregator enables you to combine several RSS feeds and display them together on your site. You can choose the sources you think will be most valuable, integrate them into one handy list, and let the plugin do the rest. WP RSS Aggregator is a solid option if you want to share useful third-party content without getting your hands dirty doing ‘manual’ work.
- Import and combine as many RSS feeds as you need
- Use a shortcode to easily display feed content on your site
- Impose various limits on what content is imported, displayed, and stored
The basic version of WP RSS Aggregator is free, but if you want a lot of its more useful features (such as importing RSS content as a post, and displaying excerpts and images from feed items) you’ll need to buy one or more of its premium add-ons.
3. Curation Suite
If content curation is more your style, take a look at Curation Suite. This comprehensive solution adds a sidebar to your posts editor that lets you search for external content without going anywhere. It pulls in content from a variety of sources that focus on news, social media, images, and videos. Curation Suite is an ideal tool for quickly finding and organizing resources to create useful curated pages or posts.
- Limit your searches to certain reliable sources
- Add content to your post quickly through a visual editor
- Take advantage of shortcuts that enable you to add any content to your site, even when you aren’t in the dashboard
Curation Suite isn’t cheap – it will cost you $97. However, it’s a perfect option for those who want to get serious about curating content, and will save you a lot of time and energy in the long run.
Sourcing content from around the web is the perfect way to make yourself part of a broader community. You’ll bolster your credibility by sharing useful resources, and you’ll invite others to share your own content in return. In addition, you’ll be able to grow your website or blog more quickly by adding material at a faster rate.
If you’re interested in expanding your content-sharing efforts, check out these three useful plugins:
- Editorial Assistant: An easy-to-use tool that automatically suggests related articles and images you can link to.
- WP RSS Aggregator: A simple solution for combining and displaying RSS feeds on your website.
- Curation Suite: A comprehensive package that helps you find, curate, and share content from all around the web.
Do you have any tips for how to find awesome content to share with your readers? Tell us about them in the comments section below!