There are a many ways to grow your WordPress website and increase your visitor numbers. However, while choosing the best WordPress themes and on-site optimization is widely covered, the off-site options are not discussed as often.
This is a shame because your off-site activities can play a large role in helping to grow your WordPress website and its audience. This can be particularly true if you have a brick and mortar business, or a website that’s focused on servicing the local community. In short, your off-site activities can drive traffic to your WordPress website, generate leads, and increase sales.
In this article, we will look at how to grow your WordPress website with off-site activities. We will discuss what you can do offline, as well as what you can do online, but still offsite.
Go to Meetups in Your Local Area
Depending on your niche, industry, or the purpose of your website it can be beneficial to be visible offline and in real life as well as online. Start small by attending meetups in your local area. A great place to start is Meetup. Meetup is a website that enables people who have the same hobby, interest or are involved in the same industry, to find each other and get together. This helps you meet like minded people, generated discussion around your field of interest, and get yourself and your website known.
If there are no groups in your area catering to your niche, start one. Chances are, there will be people close by who would like to join such a group. If you travel, try and incorporate Meetup events in different locations into your itinerary. This will really help raise your profile and grow your WordPress website.
Attend Conferences and Networking Events
Conferences on your niche and networking events are good opportunities to meet others in your industry and get your name out there. You may also gain some insight into what your competitors are doing, and discover new opportunities for yourself.
Once you become a regular at events and know what they entail, ask if you can run a workshop or put yourself forward as a speaker. Doing so will help you establish yourself as an authority in your area of expertise, helping to raise awareness of your business and website in the process.
If you want to promote your website specifically to those in the local area, then research what options there are to advertise locally. Some potential options to grow your WordPress website via local advertising includes:
Radio is a great way to promote your WordPress website and increase your profile in general. A radio advert will help spread the word about your site and create interest around it. However, this can be expensive and it is worth monitoring traffic to your site before and after the adverts air to see if they are cost effective.
Local Newspapers or Magazines
Local newspapers and magazines are still very popular with many demographics and industries. Find a medium that appeals to your target audience and advertize there. The larger the advert the better, so if your budget will stretch to it, opt for a full page ad. It is also worth spending the money to get an eye catching advert designed, helping it stand out from the crowd and impresses your audience.
Sponsor a Local Sports Club, Event, or Cause
Sponsoring a local sports club, cause, or event can help raise the profile of your WordPress website. By becoming involved in local causes you will become a valued member of the community. You will also be keeping your business constantly in people’s minds. The more people hear about you the more likely they are to remember you and thus visit your site instead of your competitors.
Leaflets and Flyering
Creating leaflets to promote your business can be a successful off-site way to increase traffic to your WordPress website. Have your leaflet produced by a designer, so it looks professional. People that are impressed by your leaflet are more likely to visit your website.
Think carefully about where you distribute your leaflets, as they need to reach your potential customers. Door-to-door flyering can be effective but is time-consuming. The same can be said for flyering in town. Leaving leaflets in key areas where your target audience hang out, like coffee shops, can also be successful.
Publish an eBook on Amazon
Publishing an eBook on Amazon will is a great off-site activity to grow your WordPress website. Don’t be put off by the idea of having to write an eBook. It doesn’t have to be too long and you can incorporate content from your site. Hiring a ghostwriter is another option.
Make sure your eBook is relevant to your business to ensure that you are targeting the right audience. It is also worth paying an editor to check it, as you want something that is high quality enough to impress readers and encourage them to visit your site.
When publishing your book on Amazon, don’t price it for more than a few dollars. The reason for listing the eBook on Amazon isn’t to make money from the sales. It is to promote your personal brand and your website, helping to drive traffic. If you price your book too high you will miss out potential new customers.
Podcasts are a relatively easy and effective way to attract new visitors to your WordPress website. Many people don’t enjoy reading online but love to listen. By providing content in a dynamic podcast, you will tap into a new pool of potential followers.
A great way to get your podcasts shared with new listeners is to add your content to iTunes. By signing up for an account and submitting your podcasts, they have the possibility of being heard by millions of people. However, iTunes are quite particular about the podcasts they accept so it is worth reading up on podcasting best practice before you start.
As well as running your own podcasts, you should also try and speak on other people’s podcasts. Find people in your industry that have their own podcasts. These people will have the same target audience as you, who may well check out your site after they have heard you speak.
Other Online but Off-Site Activities
There are many online but off-site activities that can grow your WordPress website. Promoting your site on social media is one of the most effective ways to increase traffic to your site. Here are some other options;
YouTube is worth an extra mention, as it is a social media channel that is often overlooked when social media marketing is covered. If it’s appropriate for your site, creating your own YouTube channel and videos is can be an effective way to reach a new audience.
Guest Posing is another good way to gain exposure for your site. Choose sites that are in the same industry as your business, even competitors’ sites, as these will have readers who are you target audience. Always produce high-quality guest posts that will interest and entice the readers to click through to your website.
Advertising on Google or social media can grow your WordPress website quickly and dramatically. Google ads, Facebook ads, and Twitter ads are all popular and easy to use options that can help promote your site. Always make sure you track your sites analytics to find out if your adverts are cost effective.
All of the above are effective off-site option that will help grow your WordPress website. The activities you partake in will depend on the type of business you have.
Always consider your target audience. Where do they hang out and what forms of marketing will they respond to. Also, monitor your site carefully so you know you are getting a return for your time and money.
What off-site activities have you tried to grow your WordPress website? Please share your successes, or failures, in the comments below.