When it comes to creating a WordPress website, you must don many hats.
If you choose to everything yourself you must be a website designer, a content strategist, a social media maven, a writer, and even a graphic designer. But let’s be honest; there are very few of us who are talented in all of those disciplines.
For instance, I would consider myself a good writer and a decent marketer. I am capable when it comes to making minor design tweaks with HTML, CSS and simple PHP, but my graphic design skills are truly awful. Unfortunately I haven’t got time to learn the craft, so I have to outsource it.
With that in mind, in this post I am going to share my top tips regarding website logo design for WordPress and reveal the services I have used in the past when getting logos designed.
Logo Design for WordPress: What You Need to Know
When it comes to logo design and web design you can be confronted with a bit of a chicken and egg scenario. Which comes first: the logo or the design? In my opinion there is no clear answer to that; you may choose to let the design determine the general style of the logo or create a design that bases its appearance on the logo.
Having said that, the process of creating a rough design for your WordPress site is likely to be far easier than creating a logo from scratch. You’re likely to grab hold of a premium theme, and although you may customize it further, that base design will serve as good inspiration for a logo. The alternative is to commission a designer and have him or her start from scratch with no inspiration to work with. Doing so may make it difficult for your designer to produce something that aligns with what you feel will work for your site.
To be honest, when I consider my favorite website designs my interest is far more in the design itself than the website logo design. But often the logo is practically incidental to the design.
Now don’t get me wrong, there are plenty of websites out there with a dominant and striking logo that really defines their brand – but those are typically the result of highly creative (and costly) design teams. If you’re reading this then your budget for a logo is likely to be hundreds of dollars (or less) rather than thousands, so my advice is to keep it simple. As soon as you get too ambitious with your ideas, you may find that the end result looks a little amateurish.
With the above said, let me introduce you to the best WordPress logo design services on the web. When combined they do literally serve all budgets.
Looking for a quick (basically one second) option to pop a simple logo on your site? You can just grab a free icon from a site like IconFinder. Just search a term (like “candy”) then filter your results for price – free, and license type – no link back. Here’s a quick look at what you might find:
For each icon, you have the option to download an editable AI file, SVG, or various pre-set PNG sizes. Want more options? IconFinder does have a premium section, with subscriptions starting as low as $9 per month for 10 royalty free icon downloads per month. That’s less than 1 per icon!
2. Hatchful from Shopify
So how does it work? It’s simple. Just follow along with Hatchful’s easy 5-step process:
- Choose an industry (tech, fashion, food, art, etc)
- Select your brand’s style (bold, classic, innovative, natural, etc)
- Add your name and slogan
- Let them know where the logo will be used (so they can show you icons with proper licensing)
- Then choose your logo from the ones provided!
Here’s a look at the logos Hatchful created for our innovative, gifts and collectibles business to use on a website.
Once you’ve selected the logo you like you can click to tweak the text, fonts, colors, icons and even layout. To download your new logo, just create a free account. Considering it’s free, Hatchful is a great option and a bit more professional than using a plain free logo.
Another free option is Wepik. They offer tons of resources for web design ranging from images and social media post templates to business diagrams and of course logos. Getting started is easy – just head to the “logos” section of their site to either choose a ready made template or start designing your own.
If you choose a template you simply need to edit the text or tweak the colors, while with the custom logo builder there are easy options to add text, icons, photos, shapes, image masks and more.
Once you’re done just download your logo as a as a png, jpg or pdf. You can also send it directly to yourself or your team via email. For $0 the Wepik custom logo maker has a lot of options making it especially suited to creative folks, while their ready to use templates are perfect for beginners.
If you have a few bucks to spend on a logo then the next best place for you to go is Fiverr. If you are not familiar with the site, Fiverr is a marketplace where people can sell services for just five dollars and up. People offer everything. From writing services, to logo design, to singing happy birthday in Welsh while only wearing a thong and wooly hat (seriously, I’m not kidding).
But let it be known that you really get what you pay for when it comes to buying gigs on Fiverr. You cannot expect anything but the most modest of logo designs for just five bucks. But that in itself is the addictive thing – for only five bucks you can’t really go wrong, can you?
Here are examples of logos from Fiverr at various prices:
These are of course examples of their very best work. You’re not guaranteed of getting something just as good. But as I say, if you pretty much have no budget then Fiverr is the place for you. The worst case scenario is that you lose out on all of $5 to $25 bucks (depending on what option you choose).
5. My Brand New Logo
If you have a bit more to invest in your brand, then My Brand New Logo could be a good fit. Enter in your business name, slogan, a set of keywords related to what you do (like gift_bag, present, bow), and a main color. Based on your selections, My Brand New Logo will generate a ton of awesome logos for you to choose from.
This site offers logos at set rates depending on how you’re going to use the logo you create. For €20 you can get a low resolution copy of you preferred logo to use as inspiration (to either recreate yourself, or hire a designer to create). To purchase a logo that you can download, with full copyright and customization options costs €50 (or roughly $56 as of June 2019). Or for €190 a My Brand New Logo designer will create a custom logo based on your preferred design.
All in all, this site is a good option for quick, affordable branding for your website or business.
6. 99 Designs
Relative to the previous options, this really is the premium option on the list. 99 Designs services cost between $299 (for their basic, bronze logo creation service) up to $1,299 (for the platinum package).
For that you will get a lot of choice. You see, when you commission 99 Designs to find a logo for you, they crowdsource the process to a huge pool of talented graphic design artists. A number of those artists will create draft logos for you. Then you can then shortlist your favorites for refining until you eventually choose your favorite.
WPExplorer actually used 99 Designs for the new Total WordPress theme logo:
It really is a case of the designer coming up with something better than you can imagine yourself. Which is really what you want when you are looking for professional logo help.
Not only that, but the choice available is astonishing. You’re able to select from on average 30+ individual entries (for a bronze package). Of course, the higher the plan you select the more designers you’ll have interested. When we submitted for the Total logo we received 238 entries by the end. Fortunately for us, there is a good supply of talented graphic design artists out there. And we found a pixel perfect new logo for our WordPress theme.
What Choice Should You Make?
To be honest, it depends on your budget and timeline. Do you only have a day? Then IconFinder or Hatchful is probably your best bet. Have a modest budget? Try Fiverr – there are hundreds of talented designers with affordable rates. Want a custom logo? Perhaps My Brand New Logo or 99 Designs is a good fit.
The next step up is to hire a graphic design artist directly. Which is certainly something you should consider if your budget goes beyond a few hundred dollars. However, for anything less, 99 Designs certainly seems the best option in my opinion.
What do you think? Let us know in the comments section below!