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Top 6 White Label Branding Plugins For WordPress

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The Best White Label Branding Plugins For WordPress

Unless you are a web professional who is well-acquainted with the WordPress backend, there is no guarantee you would know that you can customize it as per your requirements. Yes, that is right! This practice is called white-labelling, which is basically the process of removing all mentions of WordPress from your backend and modifying it to reflect your unique branding.

In other words, you can completely personalize the backend (such as the admin menu, dashboard, login form, and so on) of your WordPress website and make it more pleasant to look at and use by you and your team.

If you have outsourced your website development to a branding agency, it is their responsibility to ensure delivering a custom platform that perfectly matches your business requirements.

The process of white-labeling also includes enhancing the UI of the site, which means you have the flexibility to make functional changes to how your admin area works.

How to Add White Label Branding to WordPress

Did you know there are 57,820+ (and counting) plugins in the WordPress directory? WordPress plugins enhance your website’s functionality by adding new features and capabilities that do not come with the package.

These plugins are designed to boost your website performance — from site management and analytics to writing tools and SEO tactics. When it also comes to white-label plugins, WordPress spoils you by offering many choices.

To make your decision-making process easier for you, let us explore six awesome white-label plugins that can help you give your WordPress site a makeover:

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1. Branda

Branda White Label & Login Page Customizer

If you are looking to personalize your login form without tweaking any code, Branda is the right option for you. Even if you want to overhaul your WordPress login page, Branda helps you customize every aspect of your page to reflect your brand.

Branda Example

It enables you to upload a custom background image, adjust its opacity, optimize the username and password fields and create color schemes. You can also toggle maintenance mode, add “coming soon” landing pages and configure color and drop shadow settings.

Branda is a free plugin, which helps you save time and minimize plugin compatibility issues. It is also safe to use, allowing you to experiment with various security options as per your liking. Branda is perfect for all types of businesses — large and small, creative or professional.

2. White Label CMS

White Label CMS

This plugin aims to make your WordPress backend less confusing by personalizing the dashboard, login screen, and the complete admin menu. It is popular among web development companies building websites for their clients.

White Label CMS Example

There are several things you can do with the White Label CMS plugin. For starters, you can customize the login page, add your corporate logo and background image, and make changes to the CSS if you want.

In addition, you can add your RSS feed to the dashboard panel to stay up-to-date with industry news and market trends. Control how your admin menus appear to you and your team with a simple setup.

More importantly, if you are planning to launch a site from scratch, the plugin’s Wizard feature adds your branding to it and has it up and ready to go live in a matter of minutes. The White Label CMS plugin minimizes your headache by letting you sort out your basics rather efficiently.

3. Material

Material Design for WordPress

Often considered the most advanced white-label WordPress plugin in the market, it offers a range of functionalities besides widgets, themes, and menu styles. With Material, you can control the entire customization of your WordPress site.

Material Example

Using Material, you can personalize the admin menu (including all CSS styles and links) and add a custom favicon and logo. It provides you with 20+ dashboard widgets for site analysis and 100 attractive inbuilt themes, complete with multi-color, dark and light-colored modes.

The plugin covers all bases and allows you to show or hide URL links such as “Forgot Password” and “Back-to-Site.” Its drop-and-drag interface helps you reorder and rearrange sub-menus and change menu icons without any hassle.

Material makes your site compatible with multisite networks. Plus, its admin can run on both RTL and LTR modes to be used for any language.

Then there is a wide range of typography options you can use, including 650+ integrated Google Fonts and easy adjustment of font size and line-height and so on.

Plus, you can remove unwanted links from the backend using node IDs and rely on the detailed documentation provided by this versatile and dynamic plugin.

4. White Label

White Label Plugin

This is a simple plugin that has only one goal — to make rebranding your WordPress easy. By utilizing White Label, you can personalize the login screen of your site with your corporate logo and an appropriate background image.

White Label Example

You can also create a custom dashboard, powered with relevant widgets, that improve the overall user experience and also gives you and your team access to FAQs, tutorials, and instructions right on the dashboard.

There is also an advanced version of the plugin called White Label Pro. Nonetheless, you can do a ton of activities with the free version as well, including selecting from login page templates, customizing CSS, adding live chat functionality to the admin area, and hiding the admin bar logo, if needed.

Besides, you can change the admin footer credit and pick multiple white label administrators to bypass rules and enjoy more flexibility on the backend.

5. WPShapere

WPShapere

The WordPress plugin offers your customers an entirely new admin dashboard, complete with your branding. It installs fast and easy, and it has a simple user interface that is smooth to navigate. Once deployed, you get free lifetime updates for WPShapere.

You can cover many basic functionalities, such as uploading a custom logo for login and dashboard pages, playing with unlimited color options, managing custom dashboard widgets, and disabling automatic background updates for more control.

WPShapere Example

Using the plugin, you can also enable Privilege user access. Meaning, you can hide menu items and widgets from users who have fundamental access rights. WPShapere is also compatible with other popular plugins such as Contact Form 7, W3 Total Cache, Jetpack, BBPress, and so on, which makes it an ideal option for businesses already using other plugins.

It offers multisite network support, which means you can personalize the entire network’s backend themes as a super admin and allow each of your network blog admins to customize their admin themes as per their wish.

WPShapere comes with detailed documentation and recently introduced RTL compatibility to its mix of features.

6. Absolutely Glamorous Custom Admin

Absolutely Glamorous Custom Admin

Also known as AG Custom Admin, this plugin lets you customize the login page, admin bar and menu, dashboard, and so on. For instance, you can hide admin bar items and rebrand them with your colors, removing any mention of WordPress from them.

It is possible to add custom admin menu items and remove existing ones that show traces of WordPress. Again, they can be rebranded with your company colors.

Absolutely Glamorous Custom Admin Example

AG Custom Admin provides a tool called Colorizer that integrates with the panel, allowing you to change the default WordPress admin panel colors, backgrounds, and font types.

The plugin allows you to improve your back-end’s UX by using dashboard widgets, removing irrelevant links, buttons, and menus, rounding off admin sub-menu popups, and leveraging Help and Screen options.


There is no doubt that white-labeling your WordPress site is a great way to ensure both your backend and frontend offer a unified experience to your team. Depending on the plugins you finally choose for your business, be assured you would still have complete control of the backend menu and the dashboard and be able to personalize the login screen however you like.

So, what are you waiting for? Add a touch of polish and professionalism to your WordPress backend and enjoy a seamless user experience.

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