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How to Personalize WooCommerce for Valued Customers

October 2, 2017
How to Personalize WooCommerce for Your Most Valued Customers

As a business owner every customer is special. Because at the end of the day, a customer = revenue. But out of your pool of customers, you should be able to identify those who sit above the rest.

These are not your one-time buyers. These are customers who either purchase in bulk, are a source of recurring revenue, or influence referrals to come your way. Let’s call them your most valued customers – because, well, they are! They can increase your profit graph exponentially provided, you keep them happy.

So how do you go about doing that? You’re about to find out!

Personalized Messaging

A sure-fire trend that’s picking up this year is smart content! What’s smart content you ask? It’s content that is personalized to your customer’s needs.

Smart content employs dynamic content to display messages, call-to-actions, etc instead of the boring old static content. This adds to user experience. Your long-time customers would certainly be happy if content appealed to them directly.

“Personalized content is known to perform better than generic content, because it appeals to a customer’s emotions.”

Here’s an example.

Customized Customer Welcome Message

Instead of a general “Hello there” message, a “Hello {customer-name}”, works better. There are tools that can help you identify your valued clients and display such tailored content to them.

Going one-up on your WooCommerce store, personalization would also include showing recommended products based on their purchase or browsing history.


How do you go about adding personalized content to your WooCommerce Store?

Special Pricing

Quite obvious isn’t it? Everyone likes a good deal. But more than that everyone likes feeling special.

It works like this: running a storewide discount can help you improve sales, but offering special pricing to certain customers will keep them coming back to you for more.

Your top-tier customers want to know that there is value in buying from you. And you can reinforce this thought by offering them personalized pricing. There are two ways to go about this:

  1. Quantity Based Pricing: works perfectly for your wholesale buyers. More savings for customers who purchase a higher quantity of products
  2. Membership Level Based Pricing: for your loyal customers. The higher the membership level, the more the discount

Role Based Pricing


You can set up quantity based pricing or customer/group/role based pricing using:

Offers and Discounts

WooCommerce allows you to set sale prices and even schedule sales. But go one step ahead for your special customers and create personalized offers for their birthdays or anniversaries.

A birthday special discount email or shopping credit can be a great idea!


This can be achieved using an email marketing plugin like:

Shipping Benefits

Heard of Amazon Prime? Instantly rings a bell doesn’t it. Amazon Prime offers one day shipping to its prime customers. Why is that? That’s the advantage they get for being (loyal) store members.

It’s not as much as personalization of the shopping experience as much as providing a shipping cost benefit for being long-time customers or business partners.

As an alternate idea, you can provide shipping discounts based on the membership level. But most of all, make sure you ship on time to keep your most valued customers happy!


Personalized shipping rates can be achieved using:

Loyalty Benefits

“On average, loyal customers are worth up to 10 times as much as their first purchase.”

SUMO Reward Points plugin

If you run an eCommerce store, one of your most valuable assets is your existing customer base. After all, it has been proven that existing customers are more likely to buy from you again than first-time buyers. With this in mind, if you can keep your existing customer base happy, your eCommerce store should thrive – of course, this is far easier said than done!

There are many ways to retain a customer, and one of the best strategies is to introduce a loyalty scheme. If this is something you want to implement, check out the SUMO Reward Points plugin, available for $49. You can integrate it with WooCommerce, and the plugin is compatible with all WooCommerce-supported themes.

SUMO Reward Points lets you hand out loyalty points in a number of ways. The most obvious way is, of course, when a customer makes purchases from your store. For example, you might offer 1 reward point for every $1 spent, and the plugin lets you specify the monetary value of each point. Beyond making purchases, you can encourage visitors to perform certain actions by offering loyalty points. You can offer points for a social share, leaving a review, referring a friend, or signing up for an account with you. Again, you can specify how much the reward is for each of these actions. With SUMO, you could even try to generate some buzz on social media by giving away loyalty points as part of a competition (either per entry, or for the winner).

Visitors are then able to redeem their loyalty points at checkout for money off their purchase. You can also specify the minimum/maximum number of points to be redeemed in one purchase. If you want to give your customers a reason to continue buying from you over competitors (other than by offering a great service!) then introducing a loyalty scheme can prove very effective.

Customer Service

Your most valued customers deserve special attention. They should have a loyalty advantage for being associated with you for so long. In addition to discounts, or even free promotional material, provide top-notch customer service. As part of this service you can also mail them product training videos or host product training webinars for products they purchase.


Personalized customer service can be added using:

Complimentary Promotion

A strategy that’s guaranteed to make a customer happy yet completely free, is promotion of their brand on your website.

By featuring their story on your blog, or adding a customer interview, can make them feel special and also drive some traffic their way. Not only can this benefit them, it can also show other customers that you care; improving your overall brand perception.


Testimonials from customers about your products could be added to the feature post. A little bit of self-promotion never hurt anybody now did it?! :-p

Winding Up

Whether it’s personalized messages or pricing, employing such tactics make customers feel important. And that’s the point isn’t it?! It’s about letting customers know that you value them.

These strategies are pretty simple to implement, and have long term benefits. Once you make a conscious effort to implement them, your valued customers are bound to feel good… and that’ll make you feel good too! 🙂

Got more ideas you’d like to see added here? The comment section is open for discussion.

Article by WisdmLabs guest author
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