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An Interview With Templatic WordPress Theme Store

October 9, 2012

Recently we’ve started doing interviews to get feedback from some of the top WordPress theme stores out there. Our first interview was a few weeks ago and we thought it would be a great time to have another one. We constantly see new WordPress theme stores and of course everyday see new WordPress theme developers on marketplaces like ThemeForest. Interviewing some of the top and well established theme stores is a good way for “new-comers” to get some valuable tips and we hope our readers will leave us valuable feedback if they have any experience with the theme store being interviewed!

Bellow is our interview with Templatic – enjoy!

When and how was Templatic created?

The hunch to start something like this was born out of creating something unique and let it be unique!. We used to do custom project for clients who turned great ideas and designs into horrible designs and amateur solutions. So we went over to create themes targeted for niche markets.

After our first start up WP remix, we realized that as web designers and developers, there’s lot more we can do in the WordPress theme scene and went over to provide one after another solution at (earlier known as

How many people currently work at Templatic?

We are 20 people strong at the moment.

Does Templatic actually run on WordPress? Why or Why Not?

Of course its built on WordPress. Its super easy and powerful at the same time.

Which are your top selling themes?

Niche themes being our specialty, Real Estate, Job Board, GeoPlaces, Daily Deal and other similar themes sells best at Templatic.

There are A LOT of theme stores out there, what makes you stand out?

Instead of just making a pretty template, we think about the end user and how actually this theme will help them achieve their professional target? For example, if you are a consultant, what would your customer want to see and do on your website?

Then we create a complete solution for them.

Do you have any tips/advice for other people who want to open their own theme store?

With experience I can say that instead of doing everything out there, do just one thing. But do it like nobody else has done it.

We have several examples such as Genesis, Gravity Forms, WPML and few others.

Any sneak peeks for upcoming themes or projects?

We are working on simplifying internal process at Templatic which will be beneficial to both us and customers in the long run.

Recently, we switched from our e-commerce cart to WooCommerce for our themes. Our next theme will only support WooCommerce and Jigoshop.

Then on, we have something really unique coming up.

I read that a customer of Templatic sent you a cake!! Was it delicious?

You bet. It tasted like no other cake till date. Our team has been working seriously on customer happiness and we kept trying. This cake meant so much for us as it was a real, physical evidence that someone was so happy, they actually took pain of sending a cake to our office!

This maybe a small gesture but in the era of not even posting a post-card for wishes, someone sending a cake (shipping it to India!) was very special for everyone in the team 🙂

Any other thoughts or things you wish to mention?

Thanks very much AJ and all the readers over at WP Explorer. Wish you all delicious success using WordPress.

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