Selling clothing and accessories online isn’t the same as selling electronics or books. People who are shopping at your e-commerce site want to know exactly how the product looks from different angles. They’re also more concerned with color than people who are buying other products. Of course, size also matters, but virtual fitting rooms are at least a few years away as of this writing.
The bottom line when it comes to picking a good WooCommerce theme for your fashion website is image. You want the overall appearance to be professional yet offer up a color scheme that says “in style”. You’re looking for a theme that’s chic, sexy, and classy all at once. Otherwise, you’re going to lose market share. Obviously, you’re also going to want functionality. It doesn’t matter that your website is pure eye candy if people can’t find their way around the catalog and search for specific items.
Also, some good news for people looking to sell clothing online. WooCommerce, by default, supports two attributes for every product: size and color. Since those are two very important attributes to people who are shopping for clothing, you can rest assured that, no matter which theme you select, size and color are always supported. So which theme should you select? Here are some of our favorite WooCommerce themes for fashion websites.
With almost 4,500 sales as of this writing and a 4.5-star review, Legenda is an excellent WooCommerce theme for anyone looking to sell fashion apparel and accessories online. One of the biggest selling points for Legenda is that it’s adaptable. If you’re selling fashion items now but may want to sell electronics with a different website later on, Legenda can adapt to that type of online store as well.
The theme includes 11 variants that you can use to make just about any kind of online statement, whether you’re selling toys, sporting goods, vehicle parts, gaming equipment, or just about anything else. However, Legenda excels as a fashion theme. This is made clear by the demo, which showcases the theme as a great option if you’re selling high-end clothing.
Legenda gives you the option to show multiple images of the same item to people who are just browsing the catalog, whereas many other themes only support two images. That might not fly with a particularly fussy audience looking for just the right evening dress or dinner jacket. Legenda enables people to arrow through the various images so they can get multiple views of the same item. The theme also offers a portfolio option if you want a more in-depth presentation of one or more products. This is a great way to showcase some of your best offerings.
Chic is a clean, modern and fashionable WordPress theme created specifically for fashion and style bloggers around the globe. A modern blog coupled with a fully styled WooCommerce store means you can write about what you love, and sell the key pieces you mention.
The theme includes plenty of customization options that are easy to use. Use built-in color pickers to choose your main theme color, select a custom Google font with just a few clicks, choose your columns layouts and more all from the the live WordPress theme customizer. Oh, and you can even select category colors to create a beautiful rainbow of category tags.
Other theme features to love include custom widgets for Instagram & “About,” full RTL and translation support, custom social links, 3 header styles, built-in advertisement areas, and styles WooCommerce widgets, products and cart. With all that and more, this 5-star rated theme is a great choice for selling online.
With a name like GoodStore, you might think that this theme is generic, but it’s simply one of the best WooCommerce themes you’ll ever see. As with Legenda, it’s offered in numerous layouts, so you can select the one that best suits your site.
The layout shown above was selected to highlight GoodStore as a theme for marketing fashion apparel and accessories. It has a classy look and feel that’s sure to please even the most particular shopper. While browsing the catalog, shoppers will notice that alternate images of the product are automatically shown when the mouse hovers over the image. That’s a user-friendly way to show people a different view of the product.
Also, GoodStore offers product zoom-in, an important feature for any site selling clothing. Shoppers who view the product page of an item can simply hover over the item image and it will automatically be zoomed at the point where the mouse cursor is located. This gives people an opportunity to view the product up-close, virtually speaking.
As of this writing the theme author is offering to install both the theme and demo data for you, if you’re interested. With more than 2,000 sales and a 4.5-star rating, you should definitely put GoodStore on your short list for your WooCommerce theme.
Zorka is a theme that looks like it could have been designed by the publisher of Vogue magazine. Although it offers various layouts, it’s specifically designed for a fashion website. For starters, shoppers browsing the catalog can click on a magnifying glass that appears on product images to see a pop-up quick view. This gives people more detail about the product without opening a separate page – an especially user-friendly feature.
The menu is a website designer’s dream. The theme has the XMenu plugin built in, so you can just drag and drop links, text, widgets, and images into the menu to give it more flair. Although this theme hasn’t been downloaded as often as some of the others, it currently enjoys a 5-star rating.
If you’re looking to give your shoppers a unique, but user-friendly and stylish experience, consider Aurelia. It’s easy to navigate, but offers your visitors a presentation that’s like no other.
Parting company with just about every other WooCommerce theme, Aurelia offers a two-column layout for people who are browsing through your catalog. This means users have to scroll a little more to see all of the products on one screen. The trade-off, though, is that shoppers will see larger images of your products while browsing. That’s not an insignificant advantage in the fashion space.
The scrolling process itself is classy. It uses a silky parallax layout, meaning that shoppers can see the images move dynamically. The author of them appropriately describes this feature as “subtle sophistication”. Aurelia has around 300 sales as of this writing and enjoys a healthy 4.5-star rating.
If you’re looking for a WooCommerce theme that focuses on fashion, how can you go wrong with a theme called Fashion? With just under a thousand downloads as of this writing and a 4.5-star rating, many people have decided that it’s the right choice for their e-commerce needs.
The feature that digital marketers might appreciate the most is the fixed footer. In the demo, that’s used to encourage visitors to subscribe to the company’s email list (you can see it in the picture above). It’s a great tool for webmasters who are looking to build email lists that can be used for promotional purposes.
Fashion also comes with its own mega-menu that can be configured in an either horizontal or vertical layout. If you have a large number of categories that you want to add to a menu that’s configurable based on your layout, you’ll find that this is a welcome addition. Fashion also gives you a live theme editor. That lets you see how your color changes will affect your theme on-the-fly as you’re making changes.
So there you have it, six of the best WooCommerce themes for your fashion e-commerce site. What kind of themes do you prefer for marketing apparel and accessories online? Feel free to let us know in the comments below!