- 1. Simplify Your Online Presence With WordPress: Hosting
- 2. Simplify Your Online Presence With WordPress: Themes, Plugins, Products and Services
- 3. Simplify Your Online Presence With WordPress: Establishing Your Business
- 4. Currently Reading: Simplify Your Online Presence With WordPress: Branding and Marketing
Every business needs a lot of care and energy in order to yield positive financial and professional results. Before you start using paint and brushes, figure out what you stand for and what you represent, what your mission is and how you’re going to make the world a better place. These will be the threads that make out the fabric of your business. The process of self-realization never ends, your WordPress website will grow, you’ll gain more traction, more readers and your branding and marketing efforts will change.
Befriend Your Brand
Before you let the world sees your colors, you may want to test your brand and business and have a test trial. During that period, you should ask yourself: “What is it that I want to stand for?” And also talk to your friends and family about your the features of your brand, logo and business plan.
Everything is marketing; your product, your content, your business manifest, your branding, your quality of work, customer support you provide…
From such a mixed group of testers, you will be able to draw conclusions on the future course you should take in the process of further visual branding. Once you have analyzed the comments, you will have more tools to work with. See comments as a feedback you get for everything you create and be thankful for having the guidelines to improve.
Branding is also your business culture and your idea of contributing to the world. A tagline you opt for is something that will always follow your product and your brand throughout your career. It should be concise and catchy. If you write a blog, and you should, the tagline should state the main benefit of reading it.
Devising original branding means launching consistent and creative design that will serve as a lobby before your target audience enters the world of your creative work. When the instinct in your guts tells you that you have the right thing, then you will befriend your brand and be ready for other phases of empowering your WordPress business.
Reaching Audience Through Social Channels
WordPress is a great platform for launching your products or services. In order to emit your work, you need to invest in communication. If your products are meant for the internet market, you’ll certainly communicate mostly online, but even if they aren’t, having everything documented online is a feast for search engines and people looking to know more about what you’re all about and how they can benefit from doing business with you.
Social media is something every business should try. That is the most middle-of-the-street strategy for attracting visitors to your website, but it usually works if you’re dedicated. I suggest you focus on Facebook, Twitter, Google Plus and Instagram see which one gives you most traffic and pursue it.
Online audiences have become pretty diverse and you should know what type of people to address. Focusing on just one of the mainstream social media channels would be enough. For example, if you’re starting a new e-commerce fashion website you’ll probably want to focus on imagery for your social media, so using Instagram tools to optimize and plan your posts can really help with your online presence.
Make Search Engines Know About You
When you are standing at a crosswalk, you pay attention to some quality or attractive cars that pass by and some others do not draw your attention at all. The same process happens in the web traffic. Some sites exist in total darkness and no one knows about them, while some other sites and blogs attract lots of visitors who often become subscribers or regular followers.
Blogs and websites are under the constant supervision of search engines. In order to get your WordPress business noticed by them, you need to follow some rules.
- The pages of your website need to be visible to search engines, so that your content comes to existence in their indexes
- Search engines scrutinize your pages using a lot of different algorithms, take notes on what those pages are about and grade them, so you need to aim for high quality content
Once your site is indexed, the content is can be available by searching for it using the search engines. This is why you need textual content. For us, people, a picture is worth thousand words, but not so for search engines.
Furthermore, to make your website more SEO-friendly, you need to adapt your title tag to search engines. The title tag is a very important element, since it will appear in the result pages and that way either attract or push off potential visitors.
If you post any pictures on your website, you also have to describe them, using the alt tags. This tag gives a short explanation about each photo. By doing so, the photos will be indexed and recognized by search engines. Beside that, people having problems with hearing will also be able to hear what is in these photos with the help of on-screen readers.
The Meta description of your site or blog is a very important feature that is visible in the result pages and is directly involved in your click-through-rate. If there are keywords relevant to search queries, it will attract people to your work and lead to a higher conversion rate.
There are some common SEO mistakes you should try to avoid, so spend an extra couple of minutes going over these and make sure your website is properly indexed.
Keyphrases for SEO
If you want to get information about the keywords that people most often type into the search engines to get to your content, using Google Analytics metrics would be a good solution. It you’re not sure how to start, then checkout the free Google Analytics for WordPress plugin by Yoast
Having done that, you are able to see key phrases, time spent on particular pages, clicks, returning visitors and everything else that shows which parts of your website work and which don’t. You can also establish a content marketing strategy, based on the content that does best.
Also, this will enable you to go through all the content of your web pages and note down the most relevant phrases and words that might be useful for your audience and future content creation.
In addition to that, you can use Google AdWords Keyword Tool to determine what keywords are the most relevant to your content and the people looking for it. This tool will make a thorough search and come up with the best keyword choices. Here, on WPExplorer, we have a great keyword research guide, so please check it out.
The SEO context is constantly changing, but you shouldn’t spend too much time or effort in following these changes in order to stay on track with trends.
Marketing Best Practices
There are two types of SEO efforts:
- On-page – happens right there within your domain, by producing and optimizing your content
- Off-page – externally, outside your domain through link building and guest blogging
Marketing best practices is what will pay off in the long run, so it’s important to do everything right from the start. You don’t want to spend time rectifying Google algorithm effects on your website. Always follow WordPress SEO best practices.
There is one general truth about SEO – nothing can make up for lack of content.
If you want your online work and presence be appreciated and followed, invest all your knowledge and skills in the content. SEO only comes as assistance for the content of superb quality to find its way to readers, followers, leads and, ultimately, paying customers .
Web Usability & SEO
Your website is crawled by engines, but it’s created for people. Always think of the people when you decide to implement a change.
Your WordPress website should:
- be easy to navigate (implementing sticky header is a good feature)
- have posts and pages optimized for one keyword/topic
- have at least 400-word pages and more than 600-word articles with unique, high-quality content (images, videos and other visual content)
If search engines are able to crawl your website without any problems, then people will, too. Make your information architecture as flat as you can, without unnecessary subdirectories and categories. The less clutter you have, the better. Easy navigation and pleasant reading experience is what give that joyful browsing experience, not to mention returning visitors and customers.
Branding and marketing draw their power from your ideas. Your ideas give material for quality content and products. WordPress is used by individuals, companies, well-known bloggers and it also gives a chance to many ambitious and knowledgeable people to launch their ideas and get appreciation and financial satisfaction for their work.
Don’t rely solely on the logo, name, marketing and SEO, but develop yourself and your brand through showcasing and sharing your expertise, passion and ideas through amazing content, products and services. Also, if you think we missed anything leave us your tips below. WE’d love to hear from you!