A good word always counts, and in business it has the potential to translate into solid cash. A number of folks go by what previous users have to say about a product or service before they make a purchase. And if the previous users have only good things to say about you, it can influence potential customers in a positive way. Over 90% of people buying on Amazon wouldn’t purchase an item with less than three stars. What’s hard here is the difficulty in asking others to endorse your product. So, why don’t we just take the help of some plugins to display reviews and testimonials on your website?
Before you look for a plugin, you should know that you can add testimonials to a website manually. In fact, it’s a neater way to go about it, if you have only a few to display and you have the necessary coding skills to do so. Else, you’ll need a plugin to do the work for you. Most of these plugins will help you collect and add testimonials, reviews and ratings on the homepage, sidebars on product page, at checkout point, or on thank you/on-boarding emails. And if your business depends on testimonials and ratings, you should definitely opt for a plugin to handle the work for you.
If you’re interested in learning more, you can also use testimonials to improve conversion rates, leverage verified reviews to help your online store or even use WordPress to build a website devoted to reviews.
The Best WordPress Review Plugins
Let’s start with plugins that help add reviews to your website. We’ll check out the free and premium plugins that allow customers and visitors to leave a word on our site about our product or services. Or for plugins that help them to give a quick thumbs up or tick a star.
WP Product Review
WP Product Review comes in two versions – Lite and Premium. The plugin adds an attractive review box at the top of your post and allows user reviews via comments. It supports Google Rich Snippets, so the reviews can show up in a Google search. It’s also possible to increase conversions by adding affiliate buttons to the reviews.
While the Lite plugin is a little short on features, there’s a lot more you can do with the premium plugin. You can display the review box just about anywhere you want using shortcodes. Not only that, you can add as many reviews as you want in the same page. The review table itself can be customized for color, width and border, so that it fits in with your theme. Over ten different icons such as stars and hearts are available to record a vote. If you wish to include a comparison table for the products, that’s possible too. The plugin automatically generates comparison tables from existing reviews.
If you’re selling on Amazon, you’ll be glad of the plugin’s integration with the platform. It automatically transfers the product name, image, affiliate link and price from Amazon. Moreover, if you’ve built up reviews elsewhere previously, you can import those reviews into your website. Latest products or top products can be featured in sidebar widgets for better visibility and click through rates. Not just the product in it’s entirety, individual specifications relating to the product can be reviewed separately by users. This can help a discerning buyer make up his mind about the suitability of a product and thereby increase conversions.
WP Review is a customizable, lightweight plugin to add a review to your WordPress site. It can add a review in three ways,
- Star review type.
- Point review type.
- Percentage review type.
At any point of time, you can shift from one to another by changing the settings in the plugin’s setting page. The ratings can display before or after the content, and with the help of a shortcode, right within the content. You can change colors site wide or on a post by post basis. As and when a user clicks to rate, the average is automatically computed and displays along with the number of votes. Users have an option to leave their own reviews, and you can opt whether or not to display those reviews below your own review.
Finally, the plugin is developer friendly with a number of filters to blend with the display with your theme. When it comes to support, it’s free for registered users of the plugin.
With the premium version of the plugin, you get an additional Circle method to show ratings, and display the ratings on the thumbnail images. The width of the review box can be adjusted and aligned to the left or right. It also allows beautiful loading effects.
WP Customer Reviews
With WP Customer Reviews active on your site, you can set up an entire page to receive customer testimonials or to write reviews about any product. The comments are not published right away, instead there’s an option for comment moderation. Readers get to see the reviews in a friendly format, while search engines can see them in Schema.org microformat. Shortcodes help you display reviews and review forms on any page or widget.
The plugin cuts down on spam with various anti spam measures, and includes an external stylesheet so you can modify the display to fit your theme. Site admins can edit the reviews for content and date. Admin can respond to the reviews and display the response under each review.
The Best WordPress Testimonial Plugins
People in professions such as law or medicine are unlikely to build up a huge clientele without a solid reputation attached to their names. And there’s a lot to be gained by displaying the testimonials that your clients are willing to give. The plugins below will help you gather and display these testimonies prominently.
Testimonials Widget is a great choice for any person who wants to display a wide range of client testimonials on their website. What sets this plugin apart are the choice of display options like carousel, fade or slide transitions, responsive slideshows and the option to filter by category, tag or post ID. The plugin helps you include not just text, but images and video as well within the testimonials. These testimonials can then be displayed using functions within your theme, shortcodes or widgets.
However, it may be necessary to know a little CSS if you want much more than the basic styling options. The Premium version offers a lot more features like numerous premium shortcodes, caching, Read More links and user submitted testimonials, as well as better support.
Easy Testimonials allows you to use a number of shortcodes to add testimonials to any post or page. You can also display them in a widget and if you want to customize display, you can do so by generating shortcodes. The plugin supports images, so you can add a photo of the author right by the side of his testimonial.
The plugin is good for adding a random testimonial anywhere in your sidebar or page, or in a list, or on a fading / sliding testimonials widget. You can add rating to a testimonial and link it to any page, such as a product page.
The premium plugin will also enable frontend testimonial submission and notifies you of any new testimonial. You also get a carousel for display, transition effects, spam protection and font options. It’s also possible to import and export testimonials in CSV format.
Thrive Ovation is a premium plugin that helps you collect testimonials from users at the frontend. After going through a process of approval it displays them on your site. The plugin includes forms that make it easy for readers to submit testimonials. Once you receive a testimonial, you can add details about the author and insert it anywhere using shortcodes. To automatically draw a testimonial from social media, simply add the respective Facebook or Twitter URL.
You can tag testimonials to filter them by topics or products. There are many statuses that can be assigned to the testimonials such as awaiting review, approved or rejected. Multiple templates are available for display and you can further customize them if you wish. You can set up the plugin to draw testimonials from a specific tag so that the testimonials are always fresh.
The Best WordPress Ratings Plugins
Asking visitors to leave a rating on your website is an easy and effective way to get them to give you top marks. A high rating displayed for any product or service can persuade a subsequent visitor to transact with you. Check out these top class plugins to add a ratings option to your website.
Rating-Widget adds a Five Star Review System on site. Users simply have to click on the stars to let others know what they think about any post, page, custom post type, comment or review. You can embed thumb & star ratings into your posts, pages or comments, and customize and manage ratings from within your WordPress dashboard.
The star ratings are fully customizable, support major browsers and many languages. You can create unlimited thumb & star ratings and collect unlimited votes. The plugin includes a widget that you can place in your sidebar to display top rated posts, pages and comments. Add-ons are available to display tweets and shares
YASR Yet Another Stars Rating
Yet Another Stars Rating (YASR) is a new system review based on jquery plugin RateIT. The plugin helps you add ratings in two different ways – you can add your own rating as well as enable your visitors to vote.
You can even create multiple sets if you want visitors to vote on different aspects of a product individually. Review scores or visitor ratings will be indexed by search engines through snippets.
With WP-PostRatings, there are many ways to display votes such as stars, thumbs, ticks, hearts, numbers and more. Setting up the plugin can get a bit technical.
With a bit of code you can display the ratings on all posts or on selected posts. The Manage Ratings option lets you view the ratings. The plugin can display the Highest Rated Posts, Most Rated Posts, Lowest Rating and Highest rating.
To Wrap Up
Testimonials, ratings and reviews are great marketing aids. They can persuade a potential customer to trust you with their money. You may know that there’s also an option to integrate reviews from third party review sites such as Google Places Reviews, Yelp Widget Pro, WP LinkedIn and Custom Facebook Feed. Taking help from these plugins and services can become an important part of your marketing efforts.