When it comes to creating a WordPress website, you must don many hats.
If you choose to everything yourself you must be a website designer, a content strategist, a social media maven, a writer, and even a graphic designer. But let’s be honest; there are very few of us who are talented in all of those disciplines.
For instance, I would consider myself a good writer and a decent marketer. I am capable when it comes to making minor design tweaks with HTML, CSS and simple PHP, but my graphic design skills are truly awful. Unfortunately I haven’t got time to learn the craft, so I have to outsource it.
With that in mind, in this post I am going to share my top tips regarding website logo design for WordPress and reveal the services I have used in the past when getting logos designed.
Logo Design for WordPress: What You Need to Know
When it comes to logo design and web design you can be confronted with a bit of a chicken and egg scenario. Which comes first: the logo or the design? In my opinion there is no clear answer to that; you may choose to let the design determine the general style of the logo or create a design that bases its appearance on the logo.
Having said that, the process of creating a rough design for your WordPress site is likely to be far easier than creating a logo from scratch. You’re likely to grab hold of a premium theme, and although you may customize it further, that base design will serve as good inspiration for a logo. The alternative is to commission a designer and have him or her start from scratch with no inspiration to work with. Doing so may make it difficult for your designer to produce something that aligns with what you feel will work for your site.
To be honest, when I consider my favorite website designs my interest is far more in the design itself than the website logo design. Here are a few examples of that:
In each of the above examples the logo is practically incidental to the design.
Now don’t get me wrong — there are plenty of websites out there with a dominant and striking logo that really defines their brand — but those are typically the result of highly creative (and costly) design teams. If you’re reading this then your budget for a logo is likely to be hundreds of dollars (or less) rather than thousands, so my advice is to keep it simple. As soon as you get too ambitious with your ideas, you may find that the end result looks a little amateurish.
With the above said, let me introduce you to three services I have used in the past for logo design. When combined they do literally serve all budgets.
1. The Economy Budget Option: Fiverr
If you really have next to nothing to spend on a logo then the best place for you to go is Fiverr.
If you are not familiar with the site, Fiverr is a marketplace where people can sell services for just five dollars. People offer everything from writing services, to logo design, to singing happy birthday in Welsh while only wearing a thong and wooly hat (seriously, I’m not kidding).
But let it be known that you really get what you pay for when it comes to buying gigs on Fiverr. You cannot expect anything but the most modest of logo designs for just five bucks. But that in itself is the addictive thing — for only five bucks you can’t really go wrong, can you?
Here are examples of logos from two of Fiverr’s top rated designers:
These are of course examples of their very best work — you’re not guaranteed of getting something just as good. But as I say, if you pretty much have no budget then Fiverr is the place for you. The worst case scenario is that you lose out on all of five bucks.
2. The Budget Option: Logo Nerds
I only discovered Logo Nerds a week or two ago but I am already impressed with their service.
They will design a logo for you — with multiple concepts and unlimited revisions — from just $27. Quite frankly, the quality of design they produce for that price is practically absurd (and I mean that in a good way).
I recently had Logo Nerds produce a logo for my authority site, Free Online Dating Advice. Here is the end result:
Not bad for less than thirty bucks, right? The process was completed within just a few days including three revision requests as I reviewed a few different options and refined my preference down to the finished product. They handed the logo over in just about every image file format I could imagine. The process couldn’t have gone any more smoothly.
To be honest, Logo Nerds gives the third (and most expensive) option a run for its money. Although it can’t match it in terms of its crowdsourcing appeal, the price is dramatically cheaper and you could possibly come out with a website logo design of similar quality when all is said and done.
3. The Premium Option: 99 Designs
I use the word “premium” here relative to the previous two options, because 99 Designs’ service will only set you back $299 (for their basic service).
For that you will get a lot of choice. You see, when you commission 99 Designs to find a logo for you, they crowdsource the process to a huge pool of graphic design artists. A number of those artists will create draft logos for you and you can then shortlist your favorites for refining until you eventually choose your favorite.
I went with 99 Designs for the design of Leaving Work Behind’s logo back in May 2012 and was delighted with the outcome:
It really was a case of the designer coming up with something better than I had imagined myself, which is really what you want when you are as graphically challenged as me! That was not so much the case with Logo Nerds — I pretty much got them to produce exactly what I wanted.
Not only that, but the choice I had was astonishing. I was able to select from no less than eighty-five individual entries. Here are just a few of those entries:
99 Designs is actually rather unpopular amongst some graphic designers who feel that it is forcing prices down and cheapening the value of their work. To an extent I can understand their issue, but then again I believe in capitalism. The very best designers don’t need to use sites like 99 Designs to find work; it’s ultimately a case of supply and demand. Fortunately for us, there is a good supply of talented graphic design artists out there.
What Choice Should You Make?
To be honest, I don’t think much of Fiverr. With Logo Nerds offering such good quality design (relatively speaking) for just $27, why not fork out the extra few bucks and get something of a higher quality?
But that is not to say that Logo Nerds is necessarily my favored option. If you are willing to spend the money then I would probably recommend 99 Designs as the best solution. The next step up is to hire a graphic design artist directly, which is certainly something you should consider if your budget goes beyond a few hundred dollars. However, for anything less, 99 Designs certainly seems the best option in my opinion.
What do you think? Let us know in the comments section below!