A business website is a necessity for anyone looking to create a name for themselves or their company in this modern world. As such, it is definitely not something that should be taken lightly. While a good website can help attract new clients, a bad one can turn them away. That is why I have compiled a list of four indispensable tips that you need to know before building your business website with WordPress. It’s easier than you may think!
1. Define the Purpose of Your Website
Figuring out what the purpose of your new site is may seem like an obvious place to begin, but many people go into the website building process without knowing exactly what they want to convey on their site or how they want to convey it. This can become immediately apparent to any visitors you get and is a decidedly bad way to start.
Instead, you should spend some time considering each aspect of your website and ask yourself questions like “who do I want to find my website?” and “what do I want my visitors to do once they’re here?” This is a good exercise to help you discover not only how initiate the process, but how to maneuver and make changes later on.
Other things to consider include how often you will post updates and news, whether you would like the option of adding a shop to your site, how best to collect information from your users, and whether you need premium features like appointment scheduling or a forum.
This may sound like a lot to keep in mind, but as long as you take things one step at a time, you will have a good understanding of your needs, in addition to the needs of your clients, in no time. Of course, different solutions such as website builders and different CMS platforms enables different possibilities and features. Here at WPExplorer we feel WordPress is perfect for small business,
2. Choose a Professional WordPress Theme
No matter where you are in life, you should always strive to put your best face forward. The same holds true for your business website. Although looks aren’t everything, they matter more than you may think.
If you are building your own website, it is likely that you will implement a design from a pre-made template or theme. There are literally thousands to choose from and they range in style from sleek and modern to bright and loud. It is important that you like the theme you choose, but it is probably even more important that it has a universal appeal. This is because your website is designed to convert your users and not to cater to your own preferences.
As a result, I recommend playing it safe, especially when it comes to achieving an aura of professionalism. Choose a template that is designed to be used by businesses and companies. These themes create a look and feel that inspires confidence and generally include additional features and freebies that you might find useful.
Because there are so many options, I recommend comparing a few top themes. To help, checkout WPExplorer’s roundup of the best business WordPress themes. It’s a great place to start and includes 20 of the absolute best free and premium themes for every price point. You can also defer to the opinion of work colleagues, friends, and even family. There is nothing wrong with getting a second opinion.
3. Make Use of Relevant Plugins
The best website platforms provide users with thousands of free and paid plugins that can help transform your website from a static page into a conversion machine. The trick is finding the best plugins for your business website and implementing them properly.
There are some plugins that all websites should have. These include security tools to help ensure that your site is safe to visit, backup tools to prevent data loss if anything ever goes awry, and SEO tools to encourage the promotion of your website within the ranks of popular search engines. There are also many plugins that are more business-specific.
The first tool I recommend you install is one that can provide you with analytics. Analytics tools like MonsterInsights are an essential way to track who is visiting your site and they can provide you with important details about how and why you are attracting those users.
Next, consider signing up for an email marketing service like MailChimp. A website is a great way to help build a database of potential client names, but if you don’t make the most of it, it’s fairly useless. You can integrate the service directly onto your website with any of these free MailChimp opt-in form plugins to collect information to create an email list without the need for any action on your part.
Finally, if it is relevant to your business, you can implement an appointment scheduling solution. Instead of requiring your clients to set meetings over the phone, your website can passively do it for you and update your records in real time to ensure that you never miss a beat. Tools like Booking Ultra Pro Appointments or another booking form for WordPress can integrate fully in the software you currently use and your customers will appreciate its convenience.
4. Write Good Content and Maintain a Blog
The importance of good content cannot be overstated. Websites live and die by the work they produce and the best content often gets rewarded through social sharing, search engine ranking, and external linking.
That is why I recommend that every website contain a blog. No matter what your field or the purpose of your website, a blog is a great way to attract users you might not have found otherwise. This is because every piece of content you create amplifies the effectiveness and importance of your site.
Of course, not all content is good content. You can use our pro blogging tips for creating quality content, or hire a freelancer to ensure that you have someone who you can rely on to create it for you. Or use your blog to share content from other relevant sites. You will find that your site’s blog is the most invaluable resource you create.
Did we miss something? Have a question? Or perhaps you have other tips for new businesses building their first website? Share your thoughts in the comments!