Here’s an interesting fact: Dell uses over 1,000 landing pages. What’s the big deal about this? Simple: those landing pages convert up to 300% higher than the company’s standard webpages.
What’s more, only about 22% of the businesses in the world are satisfied with their conversion rates. Which makes me ask one important question: Why isn’t every business using landing pages if the evidence is so substantial that they work so well?
There’s really no logic behind it, but luckily you can add a landing page to your own WordPress site without spending much time or money. In fact, in my experience, a landing page is typically one of the easiest components of a website to implement for those with limited technological knowledge.
We’ve covered how to build a WordPress landing page from scratch before, but that can be a huge task for beginner WordPress users. So in this post we’ll be covering plugins instead. Let’s take a look at some of the best landing page plugins for WordPress to help you move customers into a sales funnel and make them feel comfortable about buying from you.
WordPress Landing Pages Free Plugin
Unfortunately, not many landing page plugins are worth your time in the WordPress plugin repository. However, out of them all, WordPress Landing Pages is your best bet. I wouldn’t give them any awards on the name creativity for their plugin, but the system has some nice templates and an easy setup process for helping you transition within just a few minutes.
I really like the testing components in the plugin, like the A/B split testing features and the conversion rate stats. You can browse the templates and customize them however you want to fit your branding strategy.
OptimizePress Premium WordPress Plugin
OptimizePress is the king of landing page tools, and it integrates with WordPress just like any other plugin. The only problems I have with OptimizePress is the somewhat high pricing and the fact that you have to buy everything in their package, even if you just want to try out the landing pages.
Those gripes aside, the system is made to market your websites with ease, so once you pay for the plugin you have a wealth of tools at your disposal. Along with sales and landing pages, OptimizePress includes membership portals to help you improve your customer retention and give exclusivity to your most loyal members.
Complete your own launch funnels to guide your customers through the sales process, and build authority blog sites so you have some leverage when trying to sell a certain product. OptimizePress is more than just a plugin, it’s a company. Therefore, when you pay for the landing page plugin you get access to the community on their website, along with a blog, marketplace, and a quite responsive support team.
In my opinion, if you have a little marketing money to spend, want to get the most value for that money, and you don’t want to worry much about the technical side, go for OptimizePress.
Ultimate Landing Page Free WordPress Plugin
The Ultimate Landing Page plugin provides both landing pages and ‘Coming Soon’ pages for you to switch off depending on if you are launching a new site or not. The templates are nicely organized, and you can integrate a form from Gravity Forms or the Contact Form 7 plugin to bring in submissions with your landing or coming soon page.
I particularly enjoy the MailChimp integration for those who want to start boosting their email list size while selling a product or announcing an upcoming website. This is actually one of the few plugins that includes a custom CSS/JS field in case you know a little bit about code customization. This is a great chance for companies to change the way these templates look to fit their brands.
Coming Soon Pro Premium WordPress Plugin by SeedProd
SeedPro sells a Coming Soon and maintenance page plugin, which is somewhat standard at first glance, but the plugin really pulls its weight with its designs. You’ll never find landing pages more beautiful than on SeedPro, so if you want a little wow-factor, consider looking into the Coming Soon Pro plugin from SeedPro. This plugin is a great way to let your readers know what you’ve got in the works, plus integration with various email marketing platforms (such as MailChimp, Aweber, Mad Mimi and others) gives you the ability to reach out to potential customers before you launch.
Ultimate Landing Page & Coming Soon Page Free WordPress Plugin
Keep in mind that the ‘Coming Soon’ page is a form of the landing page, so that’s why quite a few plugins pair these two components together. Ultimate Landing Page and Coming Soon Page is rather similar to the Ultimate Landing Page plugin we just talked about, but it has more email list management integrations like AWeber, and the customization is a little easier in my opinion.
While in the Ultimate Landing Page plugin above you can punch in your own CSS for solid customization, this plugin is more user-friendly with quick settings changes for things like colors, fonts, backgrounds and headlines.
Parallax Gravity Landing Page Builder Free WordPress Plugin
The Parallax plugin isn’t all that well-known, but it certainly deserves a mention on this list, because it is an option worth considering for those who want a minimalist-style landing page.
The page creation interface is clean and so are the templates offered. Simply grab a template, change the background and include whatever shortcodes you want to make it look just right. The templates work well on most devices, so you won’t have to worry about those people who browse the web on their phones – which is pretty much everyone now.
And if you want more features, upgrade to Parallax Gravity Pro. You can create unlimited responsive landing pages full of content, with a completely custom look (thanks to unlimited backgrounds, favicon support, custom parallax animations, custom css support, columns, titles, buttons and more). It’s definitely worth the $16 investment.
Thrive Landing Pages Premium WordPress Plugin
Thrive is a premium landing page plugin for WordPress, but it’s worth the cash if you’re willing to part with it. The landing pages are a step above the free ones you can find in the WordPress repository, and they are designed to convert emails, so you don’t really have to wonder whether or not the templates have been tested by professionals or not.
I particularly enjoy the advanced lead generation components that help bring in emails and other information so you can call or email folks who sign up on your landing page. This is one of the best plugins for incorporating media, so if you have a nice product video, you can throw it on the landing page right next to an email opt-in form or something similar to that.
You’ll notice on their webpage that the template backgrounds aren’t just solid colors, so you can upload your own images and logo, along with backdrops to make the pages more appealing to the eye. You also get a few other marketing tools such as squeeze pages to further improve your conversion rates.
WP Mobile Splash Page Premium WordPress Plugin
Another tool you might need is a mobile landing page. With WP Mobile Splash Page you can create quick and concise mobile landing pages that load fast for users on the go and have easy to click links to your products or services. The absolute best part about this plugin (other than the fact that it is compatible with most themes) is that there are nearly unlimited styling options, so you can create a pixel perfect mobile landing page that matchers your desktop site.
That’s just about it for the best landing page plugins for WordPress. Although you can always use a WordPress theme that includes a page-builder (like Total) to build landing pages. Page builders give you tons of flexibility to create any page layout you want, including fully responsive landing pages.
Overall the landing page process is fairly easy in terms of setup, you still have to remember that marketing is needed in order to push people to your landing pages. Landing pages are more of a solution when you know potential customers will end up coming to the site. After that, the landing page does it’s work and improves your conversions.
Share your thoughts in the comments section if you have any questions about landing pages in WordPress. Have you ever used a landing page on your site? How did it go? What tools did you use?