Creating A Compelling Contact Page: The Best Contact Form WordPress Plugins

Your contact page could be the only thing standing between you and your next sale. Every page on your WordPress site should have one underlying goal; to convert visitors into happy-to-pay customers. If one page is failing, it can spread the rot to the rest of your website. It’s like the fly in a bottle of ointment. Your contact page could be that fly; your thorn in the flesh. That’s because selling is all about perception. It’s all about the presentation, and if one part is broken, the whole presentation could fall apart.

In today’s post, I will reveal a few contact page tricks that will help you create a contact page that doesn’t leave money on the table. Then, I will share a few contact form plugins to help you take care of the technical aspect of your contact page, because you have to get the contact page right from the bottom up.

That out of the way, how do you create a contact page that converts most of your visitors into leads?

Brevity

brevity

Your customer is on your contact page because they need to contact you. Hopefully, they are already sold and all they need now is a way of getting in touch, not a lecture on why contacting you is the best thing they will ever do. Of course, it is the best thing to you, but you are not the customer. Therefore, keep your contact page uncluttered and straightforward.

This is how:

  • Tell your customers why they should contact you because – you probably guessed it – you don’t need every dick and harry contacting you. You need the customer to contact you. Be very particulate: “Please contact me for a free consultation”, “Contact us for more information about [a particular service or product]”, “Contact me today to hire…” or something similar should suffice.
  • Ensure your contact information (email, telephone number, instant messaging Ids etc) is accessible immediately. Use varied text color, bold or larger fonts if need be, just make sure this information jumps out of the page.

Trustworthy

Your contact page should feel like an invitation, not a marketing pamphlet. Customers who visit your contact page should feel the sudden urge to RSVP – to initiate contact with you. They shouldn’t feel like running for the hills, they should feel drawn in.

PROVIDE A PHYSICAL ADDRESS

You can start by providing a physical or mailing address. With a physical address, more people are bound to trust you because you will come across as a “legitimate” business. See? It’s all about perception. Additionally, you are in a better position to attract local customers.

LINK TO FAQ, PRIVACY POLICY AND OTHER RELEVANT RESOURCES

FAQ

Provide visible links to relevant pages such as your FAQ, Privacy Policy and such like resources. A customer might be very interested, but holding back because they don’t understand a single concept or are afraid you might sell their personal info to the mafia and stuff.

A link to your privacy policy will eliminate this problem and a link to your FAQ page will help your customer make an informed decision. Even though very few people take time to read the privacy policy, the mere fact that you’re prepared to explain how their private information will be used can make all the difference.

Your FAQ page should contain just that – frequently asked questions. A customer might be contacting you to ask a question and you might lose them in the back-and-forth emails because you suck at email or they just don’t like your email etiquette, but if they can get the information (in your FAQ page) without contacting you, it will speed up the whole conversion process. Case in point: Paypal’s and Payoneer contact pages.

PROVIDE LINKS TO SOCIAL MEDIA PROFILES

This can serve two purposes. Firstly, you can provide social proof. Secondly, you give your customers more channels to connect with you. Links to your social media profiles can encourage more people to contact you, either via your contact page or on social media.

Even if they don’t feel compelled enough to contact you immediately, they can choose to follow you, which is always a good thing. Or, as they say, you never know where you next sale will come from. A Twitter discussion can lead to a very big project, so don’t undermine the value of social media. Link to your Facebook, Twitter, YouTube, Google+ and LinkedIn profiles because most people have accounts with at least one of these sites and because your contact page must remain uncluttered. If you would like to list all your social media profiles, use a handy widget such as Social Media Widget or create a separate page just for this purpose.

EXTRA TIP: If your links (except social media links) can open in an i-frame inside your contact page, the better, since you don’t want your customers going back and forth. You want them to get all the information they need without leaving the contact page. You can achieve this easily using the Easy I-frame Loader Plugin.

Provide Instant Methods of Contact

contact

Your physical and snail mail addresses can be good at earning trust but what if a customer needs urgent help to make an order? What if they cannot visit your physical premises but really need your services?

How do you ensure they don’t go away to your competitor?

You provide instant means of communication by availing:

  • A fully functional contact form (I will be sharing great contact plugins towards the end of this post so don’t worry)
  • A telephone number that you have access to 24-7, especially if you serve a global clientele
  • Skype, Gtalk and other forms of instant messaging available to your business
  • A mailbox (email address) that is monitored regularly

But even with these instantaneous means of communication, include a single line on when your customer can expect a reply from you. If you run a one-man operation and cannot manage your mailbox and other means of contact every hour of the day (obviously we all need sleep and rest), make it clear when you will be available to address queries, and then show up at these times. If you can’t hack this, hire help.

EXTRA TIPS

  • Optimize or design your contact page for print in case a customer needs to print out the details.
  • Include a link to your contact page on your navigation menu or on multiple locations on your site. Make the page easy to find, and since it will be uncluttered, it will be easy to skim.
  • To flesh out the foregoing tip, your contact page should convince your customers to initiate contact without so much verbiage – keep it short, sweet and simple.
  • Use a font that is available across all platforms: computers, mobile devices and the different browsers e.g. Arial, Verdana or Sans Serif.
  • If you use images on your contact page, ensure they add editorial value. For instance, a photo of your smiling staff can add warmth and personality but a clip art of a mailbox or a telephone adds no editorial value.

Illustrations

Now that you have all the theoretical knowledge you need to create a compelling contact page, let’s look at some examples to learn how the above principles work together. The following are five of the best contact pages I have come across.

TED

Notice the simplistic design?

Ted clearly understands that a contact page can be more than just a means of asking people to get in touch. You can use your contact form to advance your cause. You can even ask for help from your readers or customers, just like Ted.

MUSIC CITY

See how an image can be used to add editorial value?

These guys seem to understand the dynamics of presentation really well. This contact page is quite informal yet professional, which makes it very approachable.

CHEMISTRY RECRUITMENT

Notice Skype? Many international customers love Skype!

This contact page utilizes nearly all the principles discussed in this post while managing to remain uncluttered and straightforward. Notice all the relevant links? You can even download directions!

DIGITAL BASE

High quality imagery right there...

If you are looking for a neat and tidy contact page, this is it. It is a reflection of what a professional contact page should look like. Everything is purposefully designed and right where it belongs, even the bottle.

BERT TIMMERMANS

Isn't this pure genius at work here?

This is very clever. The design is simple but really intelligent, and it provides all the information you need in a single place. If you look hard enough, you might notice a few social media profiles too. Example images courtesy of The Blog Tyrant.

The above examples should inspire you to create a contact page you will be proud of, and more importantly, one that will convert your readers into customers. But all through, we’ve been covering the frontend side of things. It’s time we went behind the scenes and learnt about the ten best contact form plugins that will help you develop a fully functional contact form.

Top 10 Contact Form Plugins For WordPress

CONTACT FORM 7

contact-form-7-wordpress-plugin-wpexplorer

This contact form plugin is my all-time favorite and I’ve been using it on my blog for quite some time now. That’s because it’s easy to configure and use. Just develop your form and place it anywhere you want with the help of a shortcode.

In addition, you can create and manage several contact forms as well as customize the forms using simple HTML markup. Further, Contact Form  7 supports Akismet spam filtering, CAPTCHA and Ajax submission, which means users can still submit their queries even if the page reloads. The plugin also allows you to create custom confirmation messages, so you can really engage your customers.

Download Contact Form 7

GRAVITY FORMS

gravity-forms-plugin-review

If you are going to go the premium route, the Gravity Forms WordPress Plugin is definitely the way to go. With tons of extra features and options it’s worth the extra money. This plugin is not only capable of creating simple or complex contact forms, but also surveys, polls, and much more.

The plugin is easy to use thanks to the visual form editor, and includes tons of options including (but not limited to) multi-page forms, pricing, order forms, scheduled forms, limited entries. Plus there are plugin add-ons for just about anything you could think of. This premium plugin is well worth the investment.

Download Gravity Forms

Ninja Forms

ninja-forms-wordpress-plugin

Ninja Forms is another awesome free contact form WordPress plugin that you should have a look at. Using a drag and drop interface you can quickly and easily build a custom contact form with all the fields you need (and none of the ones you don’t). Plus from a developer’s perspective, there are plenty of hooks/filters built-in so you can customize the plugin or create your own extensions.

Download Ninja Forms

JETPACK Contact Form

jetpack-10-reasons

Don’t forget about the JetPack Contact Form. The brainchild of the folks over at Automattic, JetPack includes solutions for lots of common WordPress plugins (we’ve talked about why you should try it out here and here) – including a nifty contact form. One of the coolest features of the JetPack contact form is that after you’ve activated the module, a Contact Form icon will be added to you rich text editor for posts. To add a contact form to a post or page you would just click on the icon, edit the form, and add it to you post. It’s that easy.

Download JetPack

VISUAL FORM BUILDER

visual-form-builder-contact-form-plugin-for-wordpress-wpexplorer

Thanks to its ingenious design, Visual Form Builder allows you to create functional contact forms with a single click (ok, a few clicks). The drag and drop interface is easy and fun to use and you can add your forms anywhere on your WordPress site using a shortcode. Visual Form Builder was designed to lock out spammers and it comes with a wide range of field types (textarea, radios, buttons, etc) and fully customizable confirmation messages.

Download Visual Form Builder

CONTACT FORM BY CONTACTME.COM

contactme

This is a very feature-rich plugin that comes in three variants: a free version and two paid plans. The free version offers everything you need to run a basic contact form, but the paid versions open doors to other features such as the ability to attach files and use the plugin to create multiple forms. You will need to create an account with contactme.com to use this plugin.

Download Contact Form By ContactMe.com

SLICK CONTACT FORMS

This is a good WordPress contact plugin to use if you’re looking to implement all manner of interactive behavior. The plugin creates a widget that you can use to add multiple contact forms across your WordPress site. You can then set your contact forms to drop down, float about, slide or stick. It’s a good plugin to grab the attention of your customers.

Download Slick Contact Form

EASY CONTACT FORMS

easy-contact-forms

This plugin borrows some of its design features from the WP Contact Plugin. Easy Contact has a user-friendly interface that you can use to customize every aspect of your contact forms. Additionally, you can install your contact forms using a shortcode, so its pretty basic. Other than that, you can track your readers’ IP address, browser type and referrer giving you the opportunity to understand your traffic some more.

Download Easy Contact Forms

FAST SECURE CONTACT FORM

fast-secure-contact-form-plugin

This is a safe and secure contact form plugin has over 4 million downloads, and for good reason. Akismet and Captcha have been built right in (no add-ons or extensions needed) so you won’t be receiving tons of spam when you add your contact form. It’s simple to use not to mention super effective.

Download Fast Secure Contact Form

CONTACT FORM

contact-form-wordpress-plugin

Just like the name suggests, it’s a contact form plugin – no more and no less. This is a free version of a premium plugin, but it gets the job done nicely. Just use the shortcode to add in your contact form to any page or post.

Download Contact Form

Conclusion

The contact page should encourage your customers to initiate contact, but it’s surprising how many businesses hide their contact page behind other glamorous pages.

Your contact page should work really hard for your business, so ensure more people can find it to begin with. Don’t just set up your contact page and leave; direct traffic to the page and encourage more customers to contact you. That will be all 🙂

Did I leave out something?  Would you like to share your take on contact form plugins or creating a compelling contact page? Please share with us in the comment section below!

  • Updated on:
  • Posted Under: Plugins
Freddy
Post Author: Freddy

Freddy is a WordPress theme reviewer at WP Theme Raves, published WordPress blogger, web dev and founder of Vista Media Enterprises, an online business dedicated to WordPress users looking to boost conversion rates via content marketing.

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  1. Freddy
    Thanks for the kind words ;)
    Author
  2. Sourav K says:
    Sourav K
    Freddy, this is one of those articles I would recommend to my peers. Top notch job my friend!
    Contributor
    • Freddy
      Thanks Sourav! I have read some of your articles, and I must say they are both interesting and quite resourceful ;)
      Author
  3. Thanks Freddy Great article with useful tips and plugins recommendations ( as always :)
    • Freddy
      Thanks for the comment and passing by Vlad :) Stay with WPExplorer.com for more!
      Author
  4. FoundationDesign says:
    Nice article. I'm into process of updating my own site and will be reconfiguring my contact page based on your comments.
    • Freddy
      Thanks for your comment. Please let us know how the updating goes :)
      Author
  5. Mahendra says:
    I am just in need of a contact us form for my site. Your tips will surely help all who want a more appealing contact us form. as it do for me. I will keep your tips in my mind when I make contact form.Thanks for sharing it.
  6. codename065 says:
    You may try this too http://wordpress.org/plugins/liveforms/
  7. robin00016 says:
    Yeah. Contact form should be easy and info full. Like we can add some major tabs like site url, reason of contact and other details. This will help you in conservation with contacter :) Nicely written post. Thanks
    • Freddy
      That's right Robin, the contact form should be easy and info full. Just don't fill it up with clutter :) Thank you for sharing your feedback, it's much appreciated!
      Author
  8. Thank you so much, I really need it!
  9. Article is great, I am using contact form 7 Pluing for my blogs and I found this best from others, as it is very simple to use and easy to install, after that I used Fast secure form that is also good one.

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